Get updated in just 6 months on the key processes for a successful Financial Management of Pharmaceutical Marketing"

The planning, allocation and efficient control of financial resources allocated to marketing and promotion strategies are key to their success. The pharmaceutical professional with knowledge of the sector must also take into account these economic factors in order to be able to implement with guarantees commercial lines of action in the establishment or with the sold products 

This involves a detailed analysis of the costs associated with online and offline advertising, participation in events and conferences or the creation of promotional materials. For this reason, this postgraduate diploma in Financial Financial Management of Pharmaceutical Marketing is only 6 months long. 

It is an advanced program, developed by real experts who will take the graduate to deepen the present of the Pharmaceutical Industry, Finance oriented to the Marketing department or personnel management within this sector. For this, the pharmacist will have teaching resources based on video summaries of each topic, videos in detail, specialized readings and simulations of case studies. 
This is an excellent opportunity for the professional to get a complete up to date in this field through a program characterized by its flexibility. Students only need a digital device (cell phone, tablet or computer) with an Internet connection to view the content hosted on the virtual platform at any time of the day.

An academic option that will allow you to be up to date with the strategies used in traditional advertising and digital marketing"

This postgraduate diploma in Financial Management of Pharmaceutical Marketing contains the most complete and up-to-date scientific program on the market. The most important features include:  

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will enhance your skills in financial management oriented to pharmaceutical marketing initiatives"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.   

Delve into financial risk management applied to Pharmaceutical Marketing thanks to case studies provided by experts in this field"

Learn more about marketing budget management from the comfort of your own home"

The purpose of this postgraduate diploma is to provide the specialist with the necessary strategies and tools to be able to increase his competences in the development of Pharmaceutical Marketing plans. For this purpose, it has an exhaustive syllabus with a theoretical-practical approach and of great utility for the implementation of promotion and marketing actions, taking into account the most efficient economic criteria. It also has the support of a specialized teaching staff that will answer any questions you may have about the content of this program.  

Enhance your skills for the management of commercial strategies with this university qualification of 450 teaching hours"

General Objectives

• Acquire specialized knowledge in the Pharmaceutical Industry
• Deepen your knowledge of the Pharmaceutical Industry
• Delve into the latest developments in the Pharmaceutical Industry 
• Understand the structure and function of the pharmaceutical industry
• Understand the competitive environment of the Pharmaceutical Industry
• Understand market research concepts and methodologies  
• Use market research technologies and tools 
• Develop sales skills specific to the Pharmaceutical Industry  
• Understand the sales cycle in the Pharmaceutical Industry  
• Analyze customer behavior and market needs 
• Develop leadership skills  
• Understand the specifics of management in the Pharmaceutical industry  
• Apply project management techniques  
• Understand the principles and fundamentals of marketing in the pharmaceutical industry

Specific Objectives

Module 1. Structure of the Pharmacist Industry  

• Delve into the structure and functioning of the pharmaceutical industry 
• Investigate the supply chain, the main actors and their interaction
• Understand the competitive environment of the pharmaceutical industry

Module 2. Finance for the Marketing Department

• Delve into key financial concepts 
• Apply Marketing project evaluation techniques 
• Delve into the financial impact of marketing strategies

Module 3. Leadership and team management in the Pharmaceutical Industry  

• Develop leadership skills 
• Analyze the specifics of management in the Pharmaceutical industry 
• Apply project management techniques 

Increase your competencies to integrate the most effective project management techniques in the Pharmaceutical Industry"