With this 100% online course you will update your strategies to know and address the consumer of pharmacological products"

As end users of pharmaceutical products, consumers have specific needs, expectations and preferences that influence their purchasing decisions. Therefore, understanding the consumer in this sector is essential to offer products and services that cater to their health and well-being. This involves analyzing their demographic characteristics, purchasing behaviors, factors that influence their decisions and their level of knowledge about pharmacology. 

In this sense, it is important for the pharmacist to be aware of the methods used for market research or customer satisfaction study techniques. In this line, this 6-week postgraduate certificate in The Pharmaceutical Industry Consumer is focused on this topic. 

It is a program that delves, in a dynamic way, into the consumer profile, bidirectional communication, the relationship between doctor and patient or customer education. All this, from the theoretical-practical approach offered by this university degree. It also completes this process of updating, the numerous multimedia didactic material (video summaries, videos in detail), specialized readings and case studies. 

In this way you will get a complete update on the latest academic evidence in this field. Undoubtedly, an excellent opportunity to access a complete update through the best didactic methodology available.  

Con TECH profundizarás en el análisis de datos de venta y comprenderás las preferencias de tus clientes”

This postgraduate certificate in postgraduate certificate contains the most complete and up-to-date scientific  on the market.

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice.
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will identify the consumer profile and use that information to create effective and personalized campaigns within the Pharmaceutical Industry" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.      

You will expand your skills in conducting public opinion research and customer satisfaction studies"

Update your communication strategies with your customers through this university degree"

This postgraduate certificate aims to provide the pharmacist with the latest information on the consumer in this industry. Therefore, it will delve into customer behavior, in the analysis of the various market segments or in the creation of new products. All this, by means of an exhaustive syllabus, elaborated by authentic specialists with an extensive trajectory in this sector in continuous evolution.   

The case studies in this program will allow you to delve deeper into effective and transparent communication with clients in healthcare" 

General Objectives

• Acquire specialized knowledge in the Pharmaceutical Industry  
• Deepen your knowledge of the Pharmaceutical Industry 
• Delve into the latest developments in the Pharmaceutical Industry 
• Understand the structure and function of the pharmaceutical industry  
• Understand the competitive environment of the Pharmaceutical Industry 
• Understand market research concepts and methodologies  
• Use market research technologies and tools 
• Develop sales skills specific to the Pharmaceutical Industry 
• Understand the sales cycle in the Pharmaceutical Industry 
• Analyze customer behavior and market needs 
• Develop leadership skills  
• Understand the specifics of management in the Pharmaceutical industry  
• Apply project management techniques  
• Understand the principles and fundamentals of marketing in the pharmaceutical industry  

Specific Objectives

• Delve in consumer behavior 
• Analyze the different market segments 
• Research trends and changes in consumer habits 
• Apply Market Research Techniques  

You'll look at how consumers' previous experiences influence their purchasing decisions and use that knowledge to build trust in your brand"