A 100% online postgraduate certificate that will take you to update your Parapharmacy Marketing Plan with the latest cross-selling strategies”

 In recent years there has been a significant boom in the parapharmaceutical sector. A growth in parallel to the digital transformation and the growing interest in the health care of citizens. In this scenario, high competitiveness forces pharmacists to establish strategies to differentiate themselves from the competition and to enhance the brand image of the to enhance the brand image of the business. 

These goals are feasible if the right marketing planning is in place, taking into account all the elements that make it up. In this sense, it is essential that professionals carry out an update in this line. That is why TECH has created this postgraduate certificate of only 6 weeks duration and taught by the best specialists in the Communication, Advertising and Parapharmacy sector. 

An intensive update that will lead students to deepen the most appropriate choice of product strategy, price, implementation of promotional campaigns through various channels or conducting a thorough analysis of the competition and target audience. In short, a content that will allow you to design a plan from start to finish and according to the new technological times.

To this end, the graduate will have access to multimedia didactic material based on video summaries, detailed videos, specialized readings and case studies that can be accessed 24 hours a day, from any electronic device with an internet connection. 

An excellent opportunity to keep abreast of the most recent keys for the development of a Marketing Plan through a flexible and convenient university degree. And the fact is that, with no classroom attendance or classes with fixed schedules, students have greater freedom for self-management of study and to reconcile their daily responsibilities with a quality program.

You will learn in only 150 teaching hours the essential information to stand out in the Parapharmaceutical sector through the best Marketing”

This postgraduate certificate in Parapharmacy Marketing Plan  contains the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Launch a Social Media Marketing campaign with the most successful techniques shown in this program”

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

With this degree you will be able to enhance your skills to increase the brand prestige of your Parapharmacy"

Do you want to be aware of the actions that favor the increase of sales of parapharmaceutical products? Do it through this postgraduate certificate"

The objective of this postgraduate certificate is to provide the university professional with an update on the most effective Marketing actions in Parapharmacies. To do this, the faculty has created an advanced syllabus, which includes case studies that provide a practical vision and puts students in real situations, which will allow them to make the right decision to draw the best commercial or advertising strategy.

You will be able to create from start to finish the most effective marketing plan oriented to make your parapharmacy project grow”

General Objectives

• Broaden knowledge of Parapharmacy Management 
• Enhance skills for the creation and management of online Parapharmacies
• Boosting the performance of the Parapharmacy business
• Analyze the most effective marketing strategies in the sector
• Incorporate the latest technological innovations for the start-up or adaptation of Parapharmacy projects
• Be aware of all types of products marketable through Parapharmacies
• Delve into the Parapharmaceutical market
• Implement actions of analysis and digital positioning of a Parapharmacy

Specific Objectives

• Promote the implementation of actions oriented to the commercialization in the Parapharmacy sales space
• Delve into product strategies and appropriate pricing in Parapharmacy
• Indicate the guidelines for the creation of marketing campaigns
• Establish how to incorporate new technologies that favor the consumer's shopping experience

Update your knowledge in the different Social Media Marketing campaigns and increase the visibility of your Parapharmacy”