In only 6 weeks this course will allow you to be up to date with the most effective techniques in the elaboration of Pharmaceutical Marketing plans”

The Marketing Plan provides an evaluation framework to measure the performance and impact of the actions undertaken, allowing for continuous adjustments and improvements to the ongoing process, or for future projects. For this reason, it has become an essential strategic tool to promote efficiency and success in the field of pharmaceuticals. In this sense, it is essential for the professional in this sector to be aware of the latest updates in terms of its development and definition of strategies.  

Faced with this reality, the pharmacist must master the promotion of products through the different existing communication channels, with a previous analysis of the market and the use of the most effective persuasive techniques. Therefore, this postgraduate certificate in Marketing Plan in the Pharmaceutical Industry is born, which will allow the graduate to define from beginning to end its strategy and implement it successfully in this sector.  

This is a program where you will deepen in the definition of objectives, marketing of consumer care, , hospital, generic products, nutritional components or the creation of Branding. This updated content is even more attractive thanks to the multimedia didactic resources and the Relearning,  system, which favors the consolidation of the concepts addressed and the reduction of long hours of study.  

The professional is therefore faced with a university degree whose 100% online methodology provides the necessary flexibility to be able to reconcile their daily activities with a high-level academic option. All you need is an Electronics device with an Internet connection to view, at any time of the day, the content hosted on the virtual platform.  

Thanks to this Marketing Plan in the Pharmaceutical Industry, you will be updated on the application of the SMART strategy for the definition of Marketing plans”

Thispostgraduate certificate in Marketing Plan in the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for
• professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Get a complete up to date on the best Marketing tools used in the pharmaceutical sector” 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.      

Thanks to this 100% online program you will be up to date with the techniques of market analysis of OTC products"

A flexible academic option with 150 hours of rigorous and updated information on Marketing Plans in the Pharmaceutical Industry"

The purpose of this course is to increase the competencies of pharmacists in the development of marketing strategies in their sector. In order to achieve this objective, TECH provides numerous didactic material in which it has implemented the latest technology used in the current academic panorama. Likewise the graduate has a specialized teaching staff that will answer any undoubtedly you may have about the content of this program. 

The case studies will allow you to get a much closer and real approach to effective marketing strategies in the pharmaceutical industry”  

General Objectives

• Acquire specialized knowledge in the Pharmaceutical Industry
• Deepen in the Pharmaceutical industry  
• Delve into the latest developments in the Pharmaceutical Industry 
• Understand the structure and function of the pharmaceutical industry
• Understand the competitive environment of the Pharmaceutical Industry
• Understand market research concepts and methodologies  
• Use market research technologies and tools 
• Develop sales skills specific to the Pharmaceutical Industry  
• Understand the sales cycle in the Pharmaceutical Industry  
• Analyze customer behavior and market needs 
• Develop leadership skills  
• Understand the specifics of management in the Pharmaceutical industry  
• Apply project management techniques  
• Understand the principles and fundamentals of marketing in the pharmaceutical industry

Specific Objectives

• Deepen the fundamentals of pharmaceutical marketing
• Develop skills in elaboration of marketing plans
• Delve into the characteristics and Necessity of the clients in the pharmaceutical industry 

Delve whenever you want, from your computer with an Internet connection, into the performance measurement techniques used by the great experts in Marketing”