Enhance your skills in Pharmaceutical Market Research with this unique 100% online postgraduate certificate from TECH” 

The techniques used for conducting surveys, interviewing healthcare professionals, analyzing sales data, epidemiological studies and reviewing scientific literature provide valuable information for the pharmaceutical sector. As a result, companies have gained a much better understanding of patients' needs and preferences, identified market opportunities and evaluated the effectiveness of their products. 

In this context, the pharmacist must keep abreast of trends in market research in his industry, the procedures used, in order to face the challenges of this sector in continuous development with greater guarantees. For this reason, TECH has designed this postgraduate certificate in Market Research in the Pharmaceutical Industry. 

In this way, the graduate will delve into Business Intelligence, demand analysis, market segmentation, the most current tools used to know the trends, as well as the study of prices, among other relevant aspects. All this, through the best pedagogical material and a theoretical-practical approach that provides great utility to the professional in his daily performance.  

An ideal academic option for those who are looking for a complete update of their knowledge through a flexible university degree. And the fact is that, with no classroom attendance or rigid class schedules, the graduate will have greater freedom to self-manage their study time and reconcile it with their daily personal activities.  

You will comfortably delve into the different types of research and demand analysis in the Pharmaceutical Industry” 

This postgraduate certificate in Market Research in the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:  

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection  

This postgraduate certificate will provide you with the skills to manage data, handle Business Intelligence tools and analyze patterns” 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will learn, in a short period of 6 weeks, how to detect the most profitable segments in the field of the Pharmaceutical Industry"

Thanks to this program you will perform competitive assessments within the pharmaceutical market with the latest technological tools available"

The objective of this qualification is to provide pharmacists with state-of-the-art knowledge and skills in the techniques and principles used to conduct market research in their industry. In order to achieve this purpose, professionals will have access to multiple innovative educational resources such as interactive summaries and in-depth videos. In addition, all of this material will be accessible from a virtual library, accessible 24 hours a day, with no restrictions whatsoever.  

You will develop the ability to analyze trends, using the most powerful analytical tools available today” 

General Objectives

• Acquire specialized knowledge in the Pharmaceutical Industry
• Deepen in the Pharmaceutical industry  
• Delve into the latest developments in the Pharmaceutical Industry 
• Understand the structure and function of the pharmaceutical industry
• Understand the competitive environment of the Pharmaceutical Industry
• Understand market research concepts and methodologies  
• Use market research technologies and tools 
• Develop sales skills specific to the Pharmaceutical Industry  
• Understand the sales cycle in the Pharmaceutical Industry  
• Analyze customer behavior and market needs 
• Develop leadership skills  
• Understand the specifics of management in the Pharmaceutical industry  
• Apply project management techniques  
• Understand the principles and fundamentals of marketing in the pharmaceutical industry 

Specific Objectives

• Delve the concepts and methodologies of market research 
• Develop skills in design and execution of research studies
• Delve into the Utilize market research from technologies and tools

You will create a solid corporate image and manage the reputation of your Pharmaceutical company”