This postgraduate diploma provides you with the latest and most innovative information on the successful management and direction of food companies” 

In a globalized world, with an increased commercialization of products thanks to the internet and the limited resources, the Food Industry has become an even more competitive sector. A scenario where marketing strategies continue to give an important impulse and condition both the choice of brand and the eating habits of the population. 

A reality in which large companies maintain a leadership position by constantly adapting to trends and generating other consumer needs. However, behind these actions there is market research, planning and highly qualified professionals with managerial skills. In this scenario, the Nutrition professional has the knowledge, both to be part of the sector and to be able to undertake, if desired, in this field. A double aspect that requires specialists to be aware of the latest developments and that is why TECH offers this postgraduate diploma in Senior Management and Leadership in the Food Business. 

For this purpose, they have video summaries of each topic, detailed videos, case studies or complementary readings that will allow them to delve into the technology used in the sector, food management and control measures, as well as the main communication and marketing strategies used for the commercialization of products in this field. In addition, the case studies, provided by the experts that are part of this program, will bring students closer to real situations of great practical utility in their professional performance.  

An excellent opportunity offered by this academic institution to those nutritionists who wish to study a postgraduate diploma comfortably, whenever and wherever they want. They only need a computer, cell phone or tablet with Internet connection to access the syllabus hosted on the Virtual Campus. The content can also be distributed according to their needs. The professional is, therefore, faced with a program that is at the academic forefront, flexible and compatible with the most demanding responsibilities.  

This program will take you on a journey through contemporary food and the drive for mass catering and fast food” 

This postgraduate diploma in Senior Management and Leadership in the Food Business contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by experts in Food Technology
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

This university program will introduce you to the latest marketing strategies used in brand choice” 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

A program that will teach you the latest market research techniques used by large food companies to understand the decisions of consumers” 

In 6 months you can comfortably delve from your computer or tablet into the most relevant keys on Senior Management and Leadership in the Food Business”

TECH offers to all its students a quality education, for it offers the most current teaching tools and the most advanced content in each field. This time offers the most relevant information on Senior Management and Leadership in the Food Business. Therefore, at the end of the 6 months of this program, the specialist will have obtained the most decisive keys in the design, organization and management of the different food services. 

This postgraduate diploma provides you with the latest communication and advertising techniques used to influence the choice of certain foods” 

General Objectives

• Control the mathematical, statistical and economic aspects involved in food companies 
• Analyze trends in food production and consumption 
• Appreciate and recognize the sanitary and preventive importance of cleaning, disinfection, disinsecting and pest control programs in the food chain 
• Provide scientific and technical advice on food products and food product development 

Specific Objectives 

Module 1. Food, Technology and Culture

• Analyze the historical-cultural evolution of the transformation and consumption of foods or specific food groups 
• Connect the progress in scientific and technical knowledge of food with cultural and technological progress 
• Identify factors that influence the choice and acceptability of foods 
• Differentiate the essential characteristics of foods and the branches of the food industry 
• In the context of the current food supply 

Module 2. Food Quality and Management

• Design and evaluate tools that promote food safety management throughout the food chain to protect public health 
• Identify and interpret the requirements of the food safety management standard (UNE EN ISO 22000) for its subsequent application and evaluation in food chain operators 
• Develop, implement, evaluate and maintain appropriate hygiene practices, food safety and risk control systems 
• Participate in the design, organization and management of different food services 
• Collaborate in the implementation of quality systems 
• Evaluate, control and manage aspects of traceability in the food supply chain

Module 3. Marketing and Consumer Behavior

• Know and understand the concepts, tools and logic of marketing as a business activity inherent to food production 
• Learn to make decisions related to the marketing of products such as the search for marketing opportunities, the design of strategies and the actions necessary to successfully commercialize food products 
• Get to know the procedures of market analysis and consumer behavior to advise companies in the development of new food products  
• Design and application of different product tests applied to foods to predict the behavior of the target population 

Video summaries, detailed videos and additional readings will bring you closer to the latest quality control requirements for companies in the food industry”