We offer you the best teaching methodology and a multitude of practical cases to simulate the real life situations which you could face throughout your career”

Without a doubt, it has been proven that communication is a very powerful tool in many scenarios, particularly in the business environment. In this field, communication is a powerful resource for directing a certain message through various channels such as social media, mass communication media or circles of influence.

Over the years, leaders have identified communication as an indispensable tool in the art of telling stories, improving the general mood of a group and as information transmitters, capable of “creating movement” through messages which incite some form of action.

For all these reasons, this professional master’s degree will analyze communication as a field of study and application. For this purpose, this program is created by professionals with great professional careers at the head of companies in different sectors, as well as specialized journalists. There are also academic professionals, highly specialized in the field of corporate communication, who are also authors of numerous high impact publications with in-depth knowledge of the latest developments in this sector.

This professional master’s degree in MBA in Corporate Communications Management (Chief Communications Officer) deals, in great detail, with all the aspects that influence the communication of a company from a strategic and international perspective, as well as the work of the specialized journalist from a global point of view. In this way, students will be able to take on their responsibilities with a more accurate vision of the sector and, therefore, be better prepared to take actions that will lead to professional success.  

Work with the best professionals in the area with this program in professional master’s degree with excellent curricular value”

This professional master’s degree in MBA in Corporate Communications Management (Chief Communications Officer) contains the most complete and updated academic program on the market. The most important features of the program include:      

• Development of practical cases presented by experts in corporate communication
• The graphic, schematic, and eminently practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• The latest information on corporate communication
• Practical exercises where the self-assessment process can be carried out to improve learning
• With special emphasis on innovative methodologies in Journalism and MBA in Corporate Communications Management (Chief Communications Officer)
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best academic program on the market in MBA in Corporate Communications Management (Chief Communications Officer). You only have to bring your enthusiasm to study”

The teaching staff includes professionals from the field of journalism and communication, who bring their experience to this training program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Become an outstanding journalist and learn how to successfully work in the communications offices of companies in all sectors"

The career of a journalist has become considerably more diverse in the last few years.  Today, one of the professional opportunities with plenty of job openings is in the field of corporate communication”

This program is designed to perfect students’ skills and to help them develop knew abilities and skills in the corporate communications management field.  After the program, professionals will be able to design and implement specific actions aimed at improving the company's position in a complex communication scenario. These are characterized by an increasingly enlightened public opinion that demands a high level of information accuracy. This way, students can become successful professionals in the field, acquiring advanced skills and being able to to manage diverse, large-scale projects.

If your objective is to develop yourself as a journalist and communicator within the business sector, creating strategies and successful plans, then this professional master’s degree is for you” 

General Objectives

• Gain an integral and professional vision of the communication environment, identifying the defining characteristics of the sector, as well as their impact and consequences on the business structure as a whole
• Acquire basic and advanced knowledge so students are capable of creating new communication ecosystems
• Enhance management, analysis, creativity and leadership skills as the main competencies of corporate communication
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Achieve the necessary ethical responsibility for carrying out the duties required of a corporate communications manager
• Develop critical thinking skills
• Generate a competitive communication strategy based on in-depth knowledge of the dynamics of communication and the determining components  
• Identify opportunities and be able to evolve personally through scrutinizing your own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective 

Specific Objectives

Module 1. Organizational Management 

• Perform appropriate communication using the most advanced digital tools
• Implement integral communication plans
• Apply the necessary techniques for managing a communication department within different companies and institutions

Module 2. Managerial Skills 

• Apply the creative processes to the field to corporate communication
• Implement rigorous metrics that show a return on the strategic management of intangible assets, both with consolidated non-financial indicators and with direct impact on the
• business
• Identify the audiences of media communication. Efficiently manage all aspects of the communication department of any organization

Module 3. Ethics and Corporate Social Responsibility 

• Draw up a roadmap for sustainability, transparency and social economy that will allow the company to adapt to the global ecological framework of the sector in question
• Identify the organization's social responsibility and share it through internal communication channels

Module 4. Corporate Communication, Brand Strategy and Reputation 

• Design innovative strategies and policies to improve management and business efficiency
• Plan and implement integral communication plans

Module 5. Strategic Planning in Corporate Communication 

• Elaborate texts based on the structural and linguistic conventions of each textual typology
• Develop communication strategies for project planning, identifying the main objective of each one  

Module 6. Managing Aspects of Corporate Communication 

• Implement management models which allow you to optimize internal communication
• Identify the main roles and managers that are part of the company's board of directors 

Module 7. Communication in Specialized Sectors 

• Identify the company environment and their target audience
• Establish complex communication strategies to achieve a link with all audiences

Module 8. Marketing and Communication 

• Manage the company’s reputation
• Use social media and e-mobile as a support and commercial revolution and use these tools to achieve advertising and public relations objectives

Module 9. Customer Relationship Management 

• Develop strategies for brand and corporate reputation management as strategic resources for differentiation, legitimacy and business excellence

Module 10. Communication Strategy in the Digital World  

• Be capable of designing a successful Social Media Plan based on a timeline and a budget
• Understand the main digital tools for strategy creation 

Develop your skills to become a versatile journalist at the forefront of the the latest trends”