With this postgraduate diploma you will be able to build a successful brand strategy and become a successful corporate communications professional"

Communication serves to direct a given message through channels such as social networks, mass media or circles of influence, issues of paramount importance in the framework of any company's brand strategy. Today brand reputation is everything, even more than the product or service they sell. Communication agencies today face the challenge of convincing audiences that are increasingly informed and critical of the information presented to them. Overcoming the biases and stereotypes of the audience, in this case, the Internet user, is one of the greatest difficulties faced by specialists in this sector.  

The healthcare crisis has further transformed an economic landscape that was already undergoing abrupt changes. This situation has contributed to a proliferation of online businesses or e-Commerce. Therefore, professionals in this sector must have the ability to choose messages and channels as perfectly as a painter dips his brush on the palette, and this is precisely what the 375 hours of this academic program are aiming to achieve. During this academic program, communication will be analyzed as a field of study and application. For this purpose, TECH comes with professionals with great professional careers at the head of companies in different sectors, as well as specialized journalists. The program will also feature the most specialized academic professionals in the area of corporate communication, brand strategy and brand reputation. 

A plan designed for students, focused on their professional improvement and preparing them to achieve excellence in the field of Corporate Communication, Brand Strategy and Reputation. A program that understands students' needs and drives them to achieve their goals with innovative content based on the latest trends. Supported by the best educational methodology and an exceptional teaching faculty, it will provide graduates with the skills to solve critical situations in a creative and efficient manner.

Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes.

Work with the best professionals in the field with this postgraduate diploma with curricular excellence"

This postgraduate diploma in Corporate Communication, Brand Strategy and Reputation contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of case studies presented by experts in Corporate Communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• The latest information on corporate communication
• Practical exercises where the self assessment process can be carried out to improve learning
• With special emphasis on innovative methodologies in Journalism and Corporate Communication, Brand Strategy and Reputation
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best academic experience on the market in Brand Strategies and Corporate Communication. You only have to bring your enthusiasm to study” 

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, professionals will be assisted by an innovative interactive video system developed by renowned experts in the field of Corporate Communication, Brand Strategy and Reputation. 

Become an outstanding journalist and learn how to successfully a work in the communications offices of companies in all sectors"

The career of a journalist has become considerably more diverse in the last few years. Today, one of the professional opportunities with the most job opportunities is in the field of Corporate Communication, Brand Strategy and Reputation"

This program is designed to strengthen skill sets and help students develop new competencies and skills in the field of communication that will be essential in their professional development as journalists and communicators. After the program, students will be able to design and implement specific actions, either as part of a company's press office or as a specialized journalist. In this way, you can become a successful professional in the field, acquiring advanced skills and being able to manage diverse, large-scale projects.

If your objective is to develop yourself as a journalist and communicator within the business sector, creating strategies and successful reputation plans, then this program is for you” 

General Objectives

• Gain an integral and professional vision of the communication environment, identifying the defining characteristics of the sector, as well as their impact and consequences on the business structure as a whole
• Acquire basic and advanced knowledge to be able to create new communication ecosystems
• Enhance management, analysis, creativity and leadership skills as the main competencies of corporate communication
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Obtain the ethical responsibility necessary for the performance of the profession
• Develop critical thinking skills
• Identify opportunities and be able to evolve personally through scrutinizing your own work
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

Module 1. Corporate Communication, Brand Strategy and Reputation

• Design innovative strategies and policies to improve management and business efficiency
• Plan and implement integral communication plans

Module 2. Strategic Planning in Corporate Communication

• Elaborate texts based on the structural and linguistic conventions of each textual typology
• Develop communication strategies for project planning, identifying the main objective of each one

Module 3. Managing Aspects of Corporate Communication

• Implement management models which allow you to optimize internal communication
• Identify the main roles and managers that are part of the company's board of directors

Module 4. Ethics and Corporate Social Responsibility 

• Draw up a roadmap for sustainability, transparency and social economy that will allow the company to adapt to the global ecological framework of the sector in question
• Identify the organization's social responsibility and share it through internal communication channels

Develop your skills to become a versatile communicator at the forefront of the latest trends”