Don't miss this great opportunity to work side by side with company managers, helping them to foster your skills and improving the organizational climate” 

In the midst of the digital era, there is no doubt that communication is a mandatory tool in any field, especially in business. No company can afford to do without a solid communication strategy to achieve its objectives. In the same way that blood keeps the organs alive, internal communication oxygenates each department of the corporate body, facilitating the development of its functions from a global perspective. 

Knowing how to manage means knowing how to lead, and this ability entails the need to reach the hearts and minds of people with transparency, effectiveness and power. A good manager can only be a good leader to the greatest extent that they are able to transmit their ideas, plans and strategies in a way that awakens and activates all the motivation in each team member and encourages them to contribute their virtues to the project in question. One of the professional skills most valued by Jeff Bezos, founder and CEO of Amazon, is the ability to express oneself impeccably in writing. Thus, during this program, students will learn to sharpen their aim when using communication as a weapon. In this sense, TECH offers you a faculty made up of academics with a great professional career behind them and a large degree of specialization in different branches of journalism that will instruct you in the art of influencing and creating synergies through different communication strategies. Communication will therefore be dissected in both its theoretical and practical dimensions. 

The syllabus of the academic program has been created to promote the acquisition of the professional skills necessary to foster the most rigorous decision-making in environments of the most varied natures. Therefore, students will be able to create tailor-made communication strategies for the business sector in which they will develop their professional activity. For this purpose, this program will address in depth all the aspects involved in the different corporate communication processes, from a strategic and international perspective, as well as the work of specialized journalists from a 
global perspective.

This program will allow you to improve your Managerial Skills and become a successful Communicator” 

This postgraduate diploma in Communication and Managerial Skills contains the most complete and up-to-date program on the market. The most important features include:

• Immersion in case studies presented by experts in Corporate Communication
• Graphic, schematic and practical contents designed to transmit scientific and practical information on those disciplines that are essential for the accurate performance of the profession
• The latest advancements on corporate communication
• Practical exercises aimed at the self-assessment process to optimise learning
• Special emphasis on innovative methodologies in Communication and Managerial Skills
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best academic experience on the market in Communication and Managerial Skills. You only have to bring your enthusiasm to study” 

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience. 

Become an excellent communicator and learn how to perform well in the communication offices of companies in any sector"

The journalism profession has undergone a great diversification in the last two decades. Today, one of the professional opportunities with more job openings is in the field of communication for business management"

This academic program has been designed to strengthen students' capabilities and help them develop new competencies and skills in the field of Communication and Managerial Skills. After the program, students will be able to plan and implement specific decisions, either as part of a company's press office or as a member of a company's management team. You will position yourself as a successful professional with skills that will enable you to manage projects of any size. 

If you want to develop your corporate journalistic skills, whilst generating successful communication strategies and plans, this program is for you"

General Objectives

• Gain an integral and professional vision of the communication environment, identifying the defining characteristics of the sector, as well as their impact and consequences on the business structure as a whole
• Acquire basic and advanced knowledge to generate new communicative biomes within the company
• Enhance management, analysis, creativity and leadership skills as the main competencies of corporate communication
• Provide the student excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Have a thorough knowledge of the ethical issues intrinsic to the practice of the profession
• Develop critical thinking and analytical skills
• Identify opportunities and weaknesses while attending to feedback generated by the work itself in order to improve it
• Optimize agility in decision-making by constantly observing, analyzing, interpreting and acting on processes in relation to professional criteria through highly accurate reporting
• Understand and reproduce the communication process effectively by adapting it to different channels, business profiles and target audiences

Specific Objectives

Module 1. Executive Coaching 

• Understand the cognitive processes underlying the effective use of the brain and cognitive abilities 
• Learn what cognitive processes underlie, and how to improve management through knowledge of how the brain works 

Module 2. Management Skills 

• Apply the creative processes to the field to corporate communication 
• Implement rigorous metrics that show a return on the strategic management of intangible assets, both with consolidated non-financial indicators and with direct impact on the business 
• Identify the audiences of media communication. Efficiently manage all aspects of the communication department of any organization 

Module 3. Corporative Communication, Brand Strategy and Reputation 

• Design innovative strategies and policies to improve management and business efficiency 
• Plan and implement integral communication plans

Module 4. Managing Aspects of Corporate Communication 

• Implement management models which allow you to optimize internal communication 
• Identify the main roles and managers that are part of the company's board of directors

Develop your skills to become a versatile communicator at the forefront of the latest trends”