postgraduate certificate Transmedia Storytelling and Crossmedia Concepts

Today, journalistic and advertising communication is no longer a linear process that goes from a sender to a receiver. The latter has many more options and can use various media to learn about a given topic. In this sense, Transmedia Storytelling and Crossmedia are cornering the market, offering users much more complete and personalized products. Thanks to this program, students will have the opportunity to specialize in these new tools that are revolutionizing the communication sector, acquiring the precise skills that will allow them to stand out in a highly competitive industry.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price

The world's largest faculty of journalism and communication”

Description

Communication agencies demand professionals like you: committed to the demands of the market, with skills in the use of new technologies and who are committed to Transmedia Storytelling”

Big brands and communication agencies have understood the power of narrative when it comes to transmitting a certain image. Consumers are not looking for products through simple ads showing their features, they want that ad to become an experience, much like watching a movie or a short film. Therefore, in recent years there has been a qualitative leap in this type of publications.

The sector is increasingly focusing on multimedia and Crossmedia content, in which it is the consumers themselves who choose to continue to be informed through other media. However,, in addition, with the incorporation of Transmedia Storytelling, it has been possible to create innovative stories, which have opened the door to creativity to offer complete and high-quality communicative projects. This TECH Global University postgraduate certificate is aimed precisely at Journalism and Communication professionals who wish to give a boost to their careers, focusing on this type of issues that will mark a before and after in their way of working.

A program of great intensity that will be indispensable to develop the necessary skills to be part of the creative, advertising and communication teams of the main companies in your country. A qualification that understands the needs of students and therefore is offered in a 100% online format, which gives them the opportunity to self-manage their time and achieve academic excellence in a short time, something that will undoubtedly translate into professional improvement.

Transmedia Storytelling has arrived to revolutionize the communication sector”

This postgraduate certificate in Transmedia Storytelling and Crossmedia Concepts contains the most complete and up-to-date program on the market. Its most notable features are:

The development of practical cases presented by experts in Communication
Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
New developments on Transmedia Storytelling and Crossmedia
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies in Transmedia Storytelling and Crossmedia
Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

A 100% online program with which you can study from anywhere in the world, you only need to have a computer or mobile device with internet connection”

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Knowing the difference between Transmedia and Crossmedia will be fundamental to apply the most appropriate for each project”

Learn how to communicate your brand values through Transmedia Storytelling”

Objectives

The main objective of this postgraduate certificate in Transmedia Storytelling and Crossmedia Concepts is to offer specialized knowledge to students so that they are able to enter a booming sector, which requires professionals with extensive experience and specific skills to apply this type of actions in the development of multimedia content. In this way, upon completion of the qualification, the students will be able to access a highly competitive labor market, increasing their employability options.

If you want to be part of the main communication agencies of the moment, with the completion of this program you will be one step closer to achieving it”

General Objectives

Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
Acquire the fundamentals of transmedia creation, from narrative to production, dynamization in social communities and economic monetization

Specific Objectives

Learn more about Transmedia Storytelling as a discipline, highlighting its importance in different professional sectors
Understand the differences between Transmedia Storytelling and Crossmedia

Transmedia Storytelling allows us to create powerful stories that generate emotions in the consumer and incite them to consume”

Postgraduate Certificate in Transmedia Storytelling and Crossmedia Concepts

Transmedia storytelling and crossmedia are two concepts related to storytelling on different platforms:

- Transmedia storytelling: is a process of storytelling across different platforms or media, such as television, film, video games, social networks, books, websites, etc. The idea is that each medium contributes a piece of the narrative puzzle, a unique and coherent experience that enriches the narrative universe in which the viewer is immersed. This means that a story can begin in a movie, continue in a video game and culminate in a novel. The goal of Transmedia storytelling is to involve users in the story and encourage their active participation.

- Crossmedia: is an approach in which a story or concept is expanded to different platforms, but does not necessarily require the story to be consistent across all media. The idea is that each media exposes different aspects of the plot, allowing the viewer to gain a more complete understanding of the story as a whole. In this case, each media in which the story is told or the brand is promoted is independent and can be enjoyed on its own.

The main difference between the two concepts is that transmedia storytelling seeks to create a single coherent and enriching experience across different platforms, while crossmedia focuses on the expansion and exposure of the same story in different media without demanding the narrative integrity of the story across all touchpoints. Each approach is aimed at different targets and audiences.

At the end of the program, students will be trained in the concepts and theoretical approaches to transmedia and crossmedia storytelling, will have skills and technical knowledge to design, create, produce, publish and analyze transmedia storytelling projects, and will know how to properly integrate different media to tell a single story. They will be able to better understand the dynamics of storytelling and transmedia content production in different fields and professional fields, from entertainment to digital marketing.