In this educational program you will learn to understand how the specialized fashion and beauty press works and how to operate within it with optimal competences"

The contents of this program are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program its experience and, therefore, its realistic and close vision of the professional reality, in a conscious and proactive way. 

Throughout the syllabus, the importance of public relations for companies in the fashion, beauty and luxury sector will be explained and analyzed. In this way, journalists will learn about the latest trends and studies in public relations and will understand the new paradigm that has been generated in them. Thus, they will be able to generate PR plans much more adapted to the characteristics of the sector.

A journey that will lead students to understand the importance of the mass media for fashion companies and the importance of establishing a good press office that is able to relate correctly with journalists and create press releases that convey the right message to enhance the image of the organization.  

All this, without neglecting the importance of establishing an effective and up-to-date communication plan that takes into account the needs of a sector that is constantly changing and evolving. 

Another key to the success of this course is the possibility of being able to decide for yourself how you organize your learning, from the time and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation. In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.

You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor. 

Become an excellent fashion, beauty and luxury communication professional with this exclusive educational program"

This postgraduate certificate in Specialized Press and Public Relations in Fashion, Beauty and Luxury contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in fashion, beauty and luxury journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Latest news in fashion, beauty and luxury journalism
• Practical exercises where self-assessment can be used to improve learning.
• Its special emphasis on innovative methodologies in fashion, beauty and luxury journalism and communication
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program will allow you to enhance your skills and become a successful journalist and communicator in the field of fashion, beauty and luxury"

The program includes in its teaching staff professionals belonging to the field of journalism and communication, who bring to this program the experience of their work, as well as recognized specialists from renowned societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will offer the professional contextual and situated learning, i.e. a simulated environment that will provide immersive learning immersive learning programmed to prepare in real situations. 

The design of this program focuses on Problem Based Learning, through which the student must try to solve the different situations of professional practice situations that may arise. For this purpose, the professional will be assisted by the help of an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism, and with great experience. 

The program that TECH offers you will allow you to understand the importance of public relations for fashion, beauty and luxury companies"

TECH offers you the best program on the market in journalism and communication in fashion, beauty and luxury. You only have to bring your enthusiasm for study"

This program will provide you with the knowledge and techniques necessary to efficiently manage the communication area in companies in the fashion industry, either as part of media or as a collaborator in a press office. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all fields in which this action takes place. After completing this program, you will be able to understand the functioning of to implement effective strategies specially designed for the fashion industry and luxury and, therefore, you will be a much more competent professional.  

A complete course that will allow you to know in depth the ways to generate good PR strategies for the fashion, beauty and luxury sector"

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business network as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion
• Enhance your management, analysis, creative and leadership skills as the main competencies to grow within the industry
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Obtain the necessary ethical responsibility
• Develop critical thinking skills
• Generate a competitive communication strategy within the industry with an in-depth knowledge of the dynamics of communication, the fashion business and the determining components
• Identify opportunities and be able to evolve personally through scrutinizing your own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

Module 1. Specialized Press and Public Relations 

• Understand strategic communication and apply it with ethical and professional responsibility
• Establish public relations that serve the purpose of communication, knowing how public relations work in the fashion industry
• Lead a team capable of creating an event as well as a unique user experience, whether in the physical or digital environment
• Adapt to the dynamics of the specialized press in the areas of fashion and beauty.
• Know the evolution of public relations and the latest market trends
• Develop negotiation skills to establish agreements that constitute a social link

Our goal is to propel you to the highest competence, through real and constant support, and with the flexibility of self-managed learning"