This postgraduate certificate will provide you with everything you need to know in the field of evolving trends for the fashion, beauty and luxury sector"   

The contents of this postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.  

The specialization focuses on teaching professionals in the information and communication sciences the most optimal methods to know the evolution of trends in the field of fashion, beauty and luxury. This will allow journalists to orient their work according to the tastes and needs of the target audience and, therefore, to carry out a much more competitive work. 

Likewise, throughout the syllabus, all the aspects that directly influence the identity and behavior of the consumer will be analyzed. In this way, the professional will be able to segment audiences correctly and offer messages adapted to the needs of each one of them. 

A journey that will lead students to recognize the consumer profiles of luxury companies, detecting their lifestyle and needs. This will allow the professional to establish communication strategies adapted to this type of audience, exponentially improving business results. 

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation.  

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish. You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process.    

This program will allow you to enhance your skills and become a successful communication journalist"

This postgraduate certificate in Consumer Identity and Evolving Trends contains the most complete and up-to-date educational program on the market. The most important features include:

• Practical cases presented by experts in fashion journalism, beauty and luxury
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on fashion, beauty and luxury journalism
• Practical exercises where self assessment can be used to improve learning
• With special emphasis on innovative methodologies in journalism and communication in fashion, beauty and luxury
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best program on the market in journalism and communication in fashion. You only have to bring your enthusiasm to study”

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. To do so, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism. 

Become an excellent journalist and learn to work successfully, enhancing your relationship with companies in the fashion industry"

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector who want to update and enhance their knowledge"

This postgraduate certificate will provide you with the knowledge and techniques necessary to efficiently manage the communication area in companies in the fashion industry, either as part of a media or as a collaborator in a press office. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all areas in which this action is performed. Therefore, after the completion of this program, you will know all the aspects that influence the evolution of trends within the fashion industry and, therefore, you will be a much more competent professional. 

A complete specialization that will allow you to learn how to research the evolution and emergence of new trends in the fashion, beauty and luxury sector"

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion
• Enhance your management, analysis, creativity and leadership skills as the main skills to grow within the industry
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Obtain the necessary ethical responsibility
• Develop critical thinking skills
• Generate a competitive communication strategy within the industry with an in depth knowledge of the dynamics of communication, the fashion business and the determining components
• Identify opportunities and be able to evolve personally through scrutinizing your own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

• Detect the signs of change and turn them into an opportunity thanks to a predictive trend report that minimizes risk and optimizes resources ahead of our competitors
• Gain an in depth understanding of the concept of appearance, lifestyle and trend
• Unravel the communication process established through color, shape, fabric or silhouette
• Understand how fashion is constructed and how it is related in an exercise of perception, interpretation and visual projection with the identity of the receiver of the message that we emit in the form of a dress, T-shirt or accessory

A unique, key, and decisive experience to boost your professional development”