Advances in new technologies favor the creation of communication channels that make it possible to reach a wider audience immediately"  

Business communication is a fundamental tool to improve the external image of any company and organization. Journalists must know and master the latest techniques in communication management to increase the number of followers and sales of the organization they are part of.

To do so, they must have a deep knowledge of the company's objectives, the organizational environment, as well as the company's surroundings. In addition, they must work on the corporate identity so that it is recognized and well valued, since it is the image that the company wishes to export to its clients, and this must always be positive. All these aspects can only be achieved with a good communication strategy.

One of TECH social commitments is to help highly qualified professionals specialize and develop their personal, social and work skills during the course of their studies.  

We will not only take you through the theoretical knowledge we offer, but we will introduce you to another way of studying and learning, one which is simpler, more organic, and efficient. We will work to keep you motivated and to create in you a passion for learning. And we will push you to think and develop critical thinking.  

This Advanced master’s degree is designed to give you access to the specific knowledge of this discipline in an intensive and practical way. A great value for any professional.  

Furthermore, as it is a 100% online specialization, the student decides where and when to study. Without the restrictions of fixed timetables or having to move between classrooms, this course can be combined with work and family life. 

A high-level scientific educational program, supported by advanced technological development and the teaching experience of the best professionals" 

This Advanced master’s degree in Advanced Master's Degree in Senior Management of Integrated Corporate Communications contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by remote training
• Continuous updating and retraining systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any, fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

An educational program created for professionals who aspire to excellence that will allow you to acquire new skills and strategies in a smooth and effective way"

Our teaching staff is made up of working professionals. This way, we ensure that we provide you with up-to-date knowledge, which is what we are aiming for. A multidisciplinary team of qualified and experienced professionals in different environments, who will develop the theoretical knowledge in an efficient way, but, above all, will provide the specialization with the practical knowledge derived from their own experience: one of the differential qualities of this Advanced master’s degree.   

This mastery of the subject is complemented by the effectiveness of the methodological design of this grand master. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of easy-to-use and versatile multimedia tools that will give you the necessary skills you need for your specialization.   

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, we will use telepractice. With the help of an innovative interactive video system and Learning from an Expert, you will be able to acquire the knowledge as if you were facing the scenario about which you are currently learning. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.   

Advances in new technologies favor the creation of communication channels that make it possible to reach a wider audience immediately"

We have the best teaching methodology and a multitude of simulated cases that will help you prepare for real situations"

Our goal is to prepare highly qualified professionals for work experience. An objective that is complemented, moreover, in a global manner, by promoting human development that lays the foundations for a better society. This objective is focused on helping professionals reach a much higher level of expertise and control. A goal that you will be able to achieve thanks to a highly intensive and detailed course.

If your goal is to improve in your profession, to acquire a qualification that will enable you to compete among the best, then look no further: Welcome to TECH”  

General Objectives

• Achieve the necessary knowledge to write and transmit corporate information through different media and platforms, both physical and digital 
• Acquire the necessary knowledge to communicate adequately in all areas, channels and networks, using the appropriate languages for each communication style

Specific Objectives

• Acquire the necessary knowledge to communicate adequately in all areas, channels and networks, using the appropriate languages for each communication style
• Learn to manage organizational and corporate communications in times of crisis
• Teach the professional to be able to manage the communication of a company, acquiring the necessary knowledge in each area of the same
• Learn how to create an adequate advertising campaign using the most advanced digital tools
• Enable the student to understand the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds
• Enable the student to relate advertising and public relations in a coherent manner with other social and human sciences
• Enable the student to understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Use information and communication technologies and techniques in the different combined and interactive media or media systems
• Take advantage of computer systems and resources in the field of advertising and public relations, as well as their interactive applications
• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, in its application to specific cases
• Train the student to have the ability to analyze, process, interpret, elaborate and structure digital communication
• Enable the student to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Enable the student to relate advertising and public relations in a coherent manner with other social and human sciences
• Encourage creativity and persuasion through different supports and different means of communication
• Prepare the student to learn the significant and appropriate tools for the study of advertising and public relations
• Enable the student to act as an advertising and public relations professional in accordance with the legal and ethical standards of the profession
• Understand the communication department within businesses and institutions
• Be able to apply the necessary techniques for the management of a communication department within companies and institutions
• Identify multiple expressions, phenomena and processes of public opinion
• Know how to define the framework of action of the large media groups and their concentration processes
• Know how to express oneself fluently and effectively in oral and written communication, taking advantage of the most appropriate linguistic and literary resources
• Identify similarities and differences between the oral code and the written code 
• Know and master the strategies of coherence, cohesion and adequacy in the elaboration of texts
• Recognize the different phases of the writing process
• Know how to discriminate the main structural and linguistic properties of the different textual models
• Know how to write texts based on the structural and linguistic conventions of each textual typology, as well as respecting the basic textual properties and linguistic correctness
• Have the ability to analyze, process, interpret, elaborate and structure digital communication
• Enable the student to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Understand the importance of social media and e-mobile as a support and commercial revolution and use these tools to achieve advertising and public relations objectives
• Know how to act as an advertising and public relations professional in accordance with the legal and ethical rules of the profession
• Develop strategies for brand and corporate reputation management as strategic resources for differentiation, legitimacy and business excellence
• Strengthen leadership skills and competencies of future asset managers
• Establish techniques for creating a personal and professional brand
• Implement rigorous metrics that show a return on the strategic management of intangible assets, both with consolidated non-financial indicators and with direct impact on the business
• Describe the new rules of communication, own content creation and the relationship with stakeholders in the digital world within which organizations compete
• Plan and implement integral communication plans
• Establish complex communication strategies to achieve a link with all audiences
• Develop skills and competencies for efficiently managing all aspects of the communication department of any organization in all its branches
• Describe the essential elements of corporate communication management
• Explore the characteristics of communication in specific sectors
• Define the latest trends developments in business management
• Develop the ability to detect, analyze and solve and problem solving
• Knowhow to identify the company's environment and target audiences
• Know how to manage your company's reputation
• Know how to identify the audiences of the media
• Know all the available platforms to promote their media
• Know how to apply creative processes in the field of communication, especially in the field of advertising and public relations
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication
• Encouraging creativity and persuasion through different media and communication media
• Assume the role of a creative editor within an advertising agency or advertising department in a company or institution
• Have the ability to carry out the role of a creative editor within an advertising agency or advertising department in a company or institution
• Understand the nature and communicative potential of images and graphic design

We are the largest online university in the world and we want to help you improve your future"