You will become an expert in an emerging sector, which is evolving at breakneck speed every day. Through different knowledge of business management and marketing, you will reach your goals” 

Times change, and also, the way we see sports. With the arrival of video games, a new type of sport called eSports appeared. These are characterized by online competitions of different categories, which are organized ranging from games which are played in groups of friends, to championships played by professionals worldwide. This is a young field, since the first e-Sport in history dates back to 1972, so the universe to be explored is still very large. 

For this reason, more and more video game companies are investing in this industry. In fact, there are even tournaments where thousands of people gather to play and watch eSports competitions. The number of players grows every day giving rise to the creation and expansion of the catalog of this type of digital competitions. Offering a good marketing campaign to publicize the video game, or correctly analyze the economic environment of the same are key points that the graduates of this program will learn to develop with this Postgraduate diploma. 

Through a syllabus that concentrates all the keys for a management and marketing strategy of eSports, the students will acquire the relevant knowledge to adapt to a favorable working environment. The teaching team of this program has developed 3 modules with all the important aspects of this field of video games. In addition, they will be available at all times to assist the students with any difficulty that may arise during the completion of this program. 

Sometimes, combining work obligations, personal life and studies is not an easy task. For this reason, TECHoffers a fully online mode so that students have the opportunity to organize their time in the way that suits them best. It should be noted that this university is at the forefront of the most innovative study and learning techniques on the market, and as an example of this is the Relearning methodology.

eSports or cybersports, are multiplayer competitions in which both amateur and professional players can participate” 

This Postgraduate diploma in eSports Marketing and Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in eSports Marketing
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions for experts and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Overwatch or CounterStrike: Global Offensive are examples of the different types of eSports that exist. All of them with different themes and for all tastes” 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn about eSports competitions and events from the comfort of your home thanks to our 100% online methodology"

Lead the management and advertising of eSports with competitions with as many spectators as a conventional sport"

In this Postgraduate diploma it is possible to find a broad and complete syllabus with all the concepts applied to eSports Marketing and Management. Starting with the correct management of eSports, passing through the product marketing of the product and ending with the business strategy. These 3 modules prepare the graduates for a work adventure in which they will achieve all the objectives. It should be noted that each module is developed by professionals with extensive experience in this field who have designed a quality content through this program. 

eSports is an innovative form of sports also known as electronic sports” 

Module 1. eSports Management

1.1. eSports Industry

1.1.1. eSports
1.1.2. eSports Industry Actors
1.1.3. The eSports Business Model and Marketplace

1.2. eSports Club Management

1.2.1. Importance of eSports Clubs
1.2.2. Creation of Clubs
1.2.3. eSports Club Management and Administration

1.3. e-Gamers Relationship

1.3.1. The Role of the Player
1.3.2. Player’s Skills and Competencies
1.3.3. Players as Ambassadors of the Brand

1.4. Competitions and Events

1.4.1. Delivery in eSports: Competitions and Events
1.4.2. Event and Championship Management
1.4.3. Main Local, Regional, National and Global Championships

1.5. Sponsorship Management in eSports

1.5.1. Sponsorship Management in eSports
1.5.2. Types of Sponsorships in eSports
1.5.3. Sponsorship Agreement in eSports

1.6. Advertising Management in eSports

1.6.1. Advergaming: New Advertising Format
1.6.2. Branded Content in eSports
1.6.3. eSports as a Communicative Strategy

1.7. eSports Management Marketing

1.7.1. Owned Media Management
1.7.2. Paid Media Management
1.7.3. Special Focus in Social Media

1.8. Influencer Marketing

1.8.1. Marketing Influencer
1.8.2. Audience Management and Its Impact on eSports
1.8.3. Business Models in Influencer Marketing

1.9. Merchant

1.9.1. Sale of Services and Associated Products
1.9.2. Merchandising
1.9.3. e-Commerce and Marketplaces

1.10. eSports Metrics and KPIs

1.10.1. Metrics
1.10.2. Progress and Success KPIs
1.10.3. Strategic Map for Objectives and Indicators

Module 2. Digital Marketing and Digital Transformation of Video Games

2.1. Digital Marketing Strategy

2.1.1. Customer Centric
2.1.2. Customer Journey and Marketing Funnel
2.1.3. Design and Creation of a Digital Marketing Plan

2.2. Digital Assets

2.2.1. Architecture and Web Design
2.2.2. User-CX Experience
2.2.3. Mobile Marketing

2.3. Digital Media

2.3.1. Strategy and Planning Media
2.3.2. Display and Advertising Graphics
2.3.3. Digital TV

2.4. Search

2.4.1. Development and Application of a Search Strategy
2.4.2. SEO
2.4.3. SEM

2.5. Social Media

2.5.1. Design, Planning and Analytics in a Social Media Strategy
2.5.2. Marketing Techniques on Horizontal Social Media
2.5.3. Marketing Techniques on Vertical Social Media

2.6. Inbound Marketing

2.6.1. Inbound Marketing Funnel
2.6.2. Content Marketing Generation
2.6.3. Leads Acquisition and Management

2.7. Account Based Marketing

2.7.1. B2B Marketing Strategy
2.7.2. Decision Makers and Contact Maps
2.7.3. Account-Based Marketing Plan

2.8. Email Marketing and Landing Pages

2.8.1. Characteristics of Email Marketing
2.8.2. Creativity and Landing Pages
2.8.3. Email Marketing Campaigns and Actions

2.9. Automization of Marketing

2.9.1. Marketing Automation
2.9.2. Big Data and AI Applied to Marketing
2.9.3. Main Solutions of Marketing Automation

2.10. Metrics, KPIs and ROI

2.10.1. Principle Metrics and KPIs in Digital Marketing
2.10.2. Solutions and Measuring Tools
2.10.3. ROI Calculation and Tracking

Module 3. Strategy in Digital and Video Games Businesses

3.1. Digital and Video Games Businesses

3.1.1. Components of Strategy
3.1.2. Digital Ecosystem and Video Games
3.1.3. Strategic Positioning

3.2. The Strategic Process

3.2.1. Strategic Analysis
3.2.2. Selection of Alternative Strategies
3.2.3. Strategy Implementation

3.3. Strategic Analysis

3.3.1. Internal
3.3.2. External
3.3.3. SWOT and CAME Matrix

3.4. Sectorial Analysis of Videogames

3.4.1. Porter’s 5 Forces Model
3.4.2. SWOT Analysis
3.4.3. Sectorial Segmentation

3.5. Competitive Position Analysis

3.5.1. Create and Monetize a Strategic Value
3.5.2. Niche Search vs. Market Segmentation
3.5.3. Sustainability of Competitive Positioning

3.6. Economic Environment Analysis

3.6.1. Globalization and Internationalization
3.6.2. Investment and Savings
3.6.3. Production, Productivity and Employment Indicators

3.7. Strategic Management

3.7.1. A Framework for Strategy Analysis
3.7.2. Analysis of the Sectoral Environment, Resources and Capabilities
3.7.3. Putting the Strategy into Practice

3.8. Strategy Formulation

3.8.1. Corporate Strategies
3.8.2. Generic Strategies
3.8.3. Client Strategies

3.9. Strategy Implementation

3.9.1. Strategic Planning
3.9.2. Communication and Organizational Participation Scheme
3.9.3. Change Management

3.10. The New Strategic Businesses

3.10.1. Blue Oceans
3.10.2. Exhaustion of the Incremental Improvement in the Value Curve
3.10.3. Zero Marginal Cost Businesses

In this syllabus, you will find the keys to eSports management and marketing that will make the video game company in which you develop your professional future grow”