Learn the techniques to manage the two entities needed to develop a business model: The Club and The Player"

e-Sports can be defined as video game competitions that have become very popular in recent years. They are usually multiplayer and can be played by professionals as well as amateurs or enthusiasts. Their first appearances date back to 1972 with the famous game Spacewar. From then until today, many video games have been developed in this modality, giving rise even to people who are professionally dedicated to this modality.

In this program, the students will learn about the sub-ecosystem of e-Sports. Advertising, Merchandising and Influencer Marketing are aspects strictly linked to this specialty and which play a vital role in the development of e-Sports. The student will acquire the relevant knowledge through cases and realities that will give a more practical vision of the knowledge. You will also learn how to manage the two entities that exist to develop a business model in this field: the Club and the Player.

This program has a comprehensive syllabus that is prepared by professionals with extensive professional experience in video game companies. Through it, the graduates will learn everything related to E-Sports Management. In this way, managing events and championships will ensure success in their future career, as well as the rest of the functions belonging to a job in this field. 

TECH has a 100% online methodology that will allow the student to study this program from anywhere, just by having access to the internet. This will make it possible for students to combine their studies with other aspects of their lives, such as work or personal matters. This Postgraduate certificate, also has the latest trends in educational techniques such as, for example, the repetition of concepts by the teacher to the student, better known as Relearning. 

At TECH, we make the most of the technologies through various multimedia resources. In this way, we will achieve a quality immersion in each of the topics of this Postgraduate certificate”

This Postgraduate certificate in E-Sports Management contains the most complete and up-to-date program on the market. The most important features include:

•  Practical cases so that learning is carried out in a more direct way
• Specialized content on video game development and animation
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable electronic device with an Internet connection

Learn how to create a business model depending on the type of player you find: the Pro, the Amateur and the Enthusiast” 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby professionals must try to solve the different professional practice situations that arise throughout the program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned experts. 

Work in companies specialized in e-Sports, such as Cloud 9 or Team Liquid"

At TECH we adapt to you. Our online methodology will allow you to develop your career at your own pace"

This program has a rich and varied content that will prepare the students in all the necessary aspects so that they can face their professional future specializing in E-Sports Management. This Postgraduate certificate consists of a single module with 10 topics through which different cases and realities will be developed so that the graduate can put into practice the knowledge acquired. 

Through the contents of this program, you will learn about different business models that can be developed in E-Sports Management"

Module 1. e-Sports Management

1.1. e-Sports Industry

1.1.1. e-Sports
1.1.2. e-Sports Industry Players
1.1.3. The eSports Business Model and Market

1.2. E-Sports Clubs Management

1.2.1. Importance of E-Sports Clubs
1.2.2. Creation of Clubs
1.2.3. E-Sports Club Management and Administration

1.3. e-Gamers Relationship

1.3.1. The Role of the Player
1.3.2. Player’s Skills and Competencies
1.3.3. Players as Ambassadors of the Brand

1.4. Competitions and Events

1.4.1. e-Sports Delivery: Competitions and Events
1.4.2. Event and Championship Management
1.4.3. Main Local, Regional, National and Global Championships

1.5. Sponsorship Management in e-Sports

1.5.1. Sponsorship Management in e-Sports
1.5.2. Types of Sponsorships in e-Sports
1.5.3. Sponsorship Agreements in e-Sports

1.6. Advertising Management in e-Sports

1.6.1. Advergaming: New Advertising Format
1.6.2. Branded Content in e-Sports
1.6.3. e-Sports as a Communicative Strategy

1.7. Marketing in e-Sports Management

1.7.1 Owned Media Management
1.7.2 Paid Media Management
1.7.3 Special Focus in Social Media

1.8. Influencer Marketing

1.8.1. Marketing Influencer
1.8.2. Audience Management and Its Impact on e-Sports
1.8.3. Business Models in Influencer Marketing

1.9. Merchant

1.9.1. Sale of Services and Associated Products
1.9.2. Merchandising
1.9.3. e-Commerce and Marketplaces

1.10. e-Sports Metrics and KPIs

1.10.1. Metrics
1.10.2. Progress and Success KPIs
1.10.3. Strategic Map for Objectives and Indicators

Each point of the syllabus is carefully studied so that you learn the tasks to be performed within the strategies that must be followed by companies dedicated to the creation of video games”