You will stand out among other professionals in the sector after learning about global dental clinic management from a renowned International Guest Director" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...

95% of TECH students successfully complete their studies

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future. 

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Management of Dental Clinics is a tailor-made program that is taught 100% online so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 12 months and is intended to be a unique and stimulating experience that lays the foundation for your success as a dental clinic Manager. 

Develop the skills you need to lead the dental clinics in which you develop your profession to success. And, to help you achieve it, TECH offers you this very complete study plan"  

Syllabus

The Management of Dental Clinics at TECH Global University is an intensive program that prepares you to face challenges and business decisions sanitary level in their, both nationally and internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Over the course of 2,700 hours you analyze a multitude of practical cases through individual work, achieving intensive learning that will be very useful for your daily work. It is, therefore, an authentic immersion in real business situations.
 
This MBA deals in depth with different areas of dental centers, and is designed to specialize managers who understand senior management from a strategic, international and innovative perspective. 

A plan designed for you, focused on your professional improvement and that prepares you to achieve excellence in the field of leadership and management of dental clinics. A program that understands your needs and those of your business through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will give you the skills to solve critical situations creatively and efficiently.  

This program takes place over 12 months and is divided into 14 modules: 

Module 1. Pillars of Dental Clinic Management
Module 2. Designing Your Dental Clinic
Module 3. Introduction to Marketing
Module 4. Marketing 2.0
Module 5. The Value of Human Capital
Module 6. Team Management
Module 7. Quality and Time Management in the Dental Clinic
Module 8. Purchasing and Storage Management
Module 9. Costs and Finances Applied to Dental Clinics
Module 10. Dental Deontology
Module 11. Leadership, Ethics and Social Responsibility in Companies
Module 12. People and Talent Management
Module 13. Economic and Financial Management
Module 14. Executive Management

Where, When and How is it Taught?

TECH offers you the possibility of taking this program completely online. Throughout the 12 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Pillars of Dental Clinic Management

1.1. Introduction to Dental Clinic Management

1.1.1. The Concept of Management
1.1.2. The Purpose of Management

1.2. The Corporate Vision of the Dental Clinic

1.2.1. Definition of a Company: Approach to the Dental Practice as a Service Company
1.2.2. Company Elements Applied to Dental Clinics

1.3. The Figure of the Manager

1.3.1. Description of the Managerial Position in Dental Clinics
1.3.2. Duties of the Manager

1.4. Types of Company Organization

1.4.1. The Owner
1.4.2. The Legal Person as the Owner of a Dental Clinic

1.5. Knowing the Clinical-Dental Sector
1.6. Terminology and Key Concepts in Business Management and Administration
1.7. Current Models of Success of Dental Clinics

Module 2. Designing Your Dental Clinic

2.1. Introduction and Objectives
2.2. Current Situation of the Clinical-Dental Sector

2.2.1. International Scope

2.3. Evolution of the Clinical-Dental Sector and its Trends

2.3.1. International Scope

2.4. Competitive Analysis

2.4.1. Price Analysis
2.4.2. Differentiation Analysis

2.5. SWOT Analysis
2.6. How to Design the Canvas Model of Your Dental Clinic

2.6.1. Customer Segments
2.6.2. Requirements
2.6.3. Solutions
2.6.4. Channels
2.6.5. Value Proposition
2.6.6. Income Structure
2.6.7. Cost Structure
2.6.8. Competitive Advantages
2.6.9. Key Metrics

2.7. Method to Validate Your Business Model: Lean Start-up Cycle

2.7.1. Case 1: Validating Your Model at the Creation Stage
2.7.2. Case 2: Application of the Method to Innovate With Your Current Model

2.8. The Importance of Validating and Improving the Business Model of Your Dental Practice
2.9. How to Define the Value Proposition of Our Dental Clinic
2.10. Mission, Vision, and Values

2.10.1. Mission
2.10.2. Vision
2.10.3. Values

2.11. Defining the Target Patient
2.12. Optimal Location of My Clinic

2.12.1. Plant Layout

2.13. Optimal Staff Sizing
2.14. Importance of a Recruitment Model in Line With the Defined Strategy
2.15. Keys for Defining the Price Policy
2.16. External Financing vs. Internal Financing
2.17. Strategy Analysis of a Dental Practice Success Story

Module 3. Introduction to Marketing

3.1. Main Principles of Marketing

3.1.1. Basic Marketing Variables
3.1.2. The Evolution of the Concept of Marketing
3.1.3. Marketing as an Exchange System

3.2. New Trends in Marketing

3.2.1. Evolution and Future of Marketing

3.3. Emotional Intelligence Applied to Marketing

3.3.1. What is Emotional Intelligence?
3.3.2. How to Apply Emotional Intelligence in Your Marketing Strategy

3.4. Social Marketing and Corporate Social Liability
3.5. Internal Marketing

3.5.1. Traditional Marketing (Marketing Mix)
3.5.2. Referral Marketing
3.5.3. Content Marketing

3.6. External Marketing

3.6.1. Operational Marketing
3.6.2. Strategic Marketing
3.6.3. Inbound Marketing
3.6.4. E-mail Marketing
3.6.5. Influencer Marketing

3.7. Internal Marketing vs. External Marketing
3.8. Patient Loyalty Techniques

3.8.1. The Importance of Patient Loyalty
3.8.2. Digital Tools Applied to Patient Loyalty

Module 4. Marketing 2.0

4.1. The Importance of Branding for Differentiation

4.1.1. Visual Identity
4.1.2. The Stages of Branding
4.1.3. Branding as a Differentiation Strategy
4.1.4. Jung Archetypes to Give Your Brand Personality

4.2. The Dental Clinics Website and Corporate Blog

4.2.1. Keys for an Effective and Functional Website
4.2.2. Choice of the Tone of Voice for the Communication Channels
4.2.3. Advantages of Having a Corporate Blog

4.3. Effective Use of Social Networks

4.3.1. The Importance of Strategy in Social Networks
4.3.2. Automation Tools for Social Networks

4.4. Use of Instant Messaging

4.4.1. The Importance of Direct Communication With Your Patients
4.4.2. Channel for Personalized Promotions or Mass Messages

4.5. The Importance of Transmedia Storytelling in Communication 2.0
4.6. How to Create Databases Through Communication
4.7. Google Analytics to Measure the Impact of Your Communication 2.0
4.8. Analysis of the Situation

4.8.1. Analysis of the External Situation
4.8.2. Analysis of the Internal Situation

4.9. Establishing Goals

4.9.1. Key Points for Establishing Goals

4.10. Strategy Selection

4.10.1. Types of Strategies

4.11. Action Plan
4.12. Budgets

4.12.1. Budget Allocation
4.12.2. Forecast of Results

4.13.Control and Monitoring Methods

Module 5. The Value of Human Capital

5.1. Introduction to the Management of Human Resources
5.2. Corporate Culture and Work Environment
5.3. The Team

5.3.1. The Dental Team
5.3.2. The Auxiliary Team
5.3.3. Administration and Management

5.4. Organization Chart in Our Dental Clinic

5.4.1. Organization Chart of the Clinic: Hierarchy
5.4.2. Description of the Organization Charts Departments
5.4.3.Description of the Positions at Each Department
5.4.4.Assigning Tasks for Each Position
5.4.5.Department Coordination

5.5. Introduction to the Labor and Human Resource Management
5.6. Strategies for Human Capital

5.6.1. Strategies for Selecting Staff
5.6.2.Recruitment Strategy

5.7. Remuneration Policies

5.7.1. Fixed Remuneration
5.7.2. Variable Remuneration

5.8. Strategy for Retaining Talent

5.8.1. What is Talent Retention?
5.8.2. Advantages of Retaining Talent in a Dental Clinic
5.8.3. Ways of Retain Talent

5.9. Strategy for Managing Absences

5.9.1. The Importance of Planning for Managing Absences
5.9.2. Ways of Managing Absences at a Dental Clinic

5.10. The Labor Relationship

5.10.1. The Work Contract
5.10.2. Working Hours

5.11. Recruitment Modalities

5.11.1. Work Contract Types and Modalities
5.11.2. Substantial Modifications of the Work Contract
5.11.3. Ineffectiveness, Suspension and Termination of the Work Contract

5.12. Payroll Management

5.12.1. Consultancy: the Dentist's Intelligent Ally
5.12.2. Social Security Contributions
5.12.3. Withholding of Personal Income Tax

Module 6. Team Management

6.1. What is Personal Leadership?
6.2. The Importance of Applying the 33% Rule
6.3. Advantages of Implementing a Culture of Leadership at the Dental Clinic
6.4. What Type of Leadership is Better to Manage Your Dental Clinic?

6.4.1. Self-Critical Leadership
6.4.2. Objective-Based Leadership
6.4.3. Value-Based Leadership

6.5. Personal Leadership Skills

6.5.1. Strategic Thinking
6.5.2. The Importance of the Leader’s Vision
6.5.3. How To Develop a Healthy Self-Critical Attitude

6.6. interpersonal Leadership Skills

6.6.1. Assertive Communication
6.6.2. The Ability to Delegate
6.6.3. Giving and Receiving Feedback

6.7. Emotional Intelligence Applied to Conflict Solving

6.7.1. Identifying the Basic Emotions Involved in Taking Action
6.7.2. The Importance of Active Listening
6.7.3. Empathy as a Key Personal Skill
6.7.4. How to Identify Emotional Hijacking
6.7.5. How to Achieve “Win-Win” Agreements

6.8. The Benefits of the Organizational Constellation Technique
6.9. Motivational Techniques for Retaining Talent

6.9.1. Recognition
6.9.2. Assigning Responsibilities
6.9.3. Promoting Labor Health
6.9.4. Offering Incentives

6.10. The Importance of Evaluating Performance

Module 7. Quality and Time Management in the Dental Clinic

7.1. Quality Applied to the Treatments Offered

7.1.1. Definition of Quality in Dentistry
7.1.2. Standardizing Processes in the Dental Clinic

7.2. Quality Management Principles

7.2.1. What is a Quality Management System?
7.2.2. Benefits for the Organization

7.3. Quality in Task Performance

7.3.1. Protocols: Definition
7.3.2. Protocols: Purpose of Their Implementation
7.3.3. Protocols: Benefits of Their Implementation
7.3.4. Practical Example: First Visit Protocol

7.4. Tools for Monitoring and Revising Protocols
7.5. Continuous Improvement in Dental Clinics

7.5.1. What is Continuous Improvement?
7.5.2. Phase 1: Consultancy
7.5.3. Phase 2: Learning
7.5.4. Phase 3: Monitoring

7.6. Quality in Patient Satisfaction

7.6.1. Satisfaction Surveys
7.6.2. Applying Satisfaction Surveys
7.6.3. Improvement Reports

7.7. Practical Cases of Quality at the Dental Clinic

7.7.1. Practical Case 1: Protocol for Managing Emergencies
7.7.2. Practical Case 2: Producing a Satisfaction Survey

7.8. Managing Safety and Health a Work in a Dental Clinic

7.8.1. The Importance of Defining the Main Tasks in a Dental Clinic
7.8.2. “One Task, One Person Responsible” Productivity Technique
7.8.3. Digital Task Managers

7.9. Standardizing Time in Dentistry Treatments

7.9.1. The Importance of Gathering Time Data
7.9.2. How to Document Time Standardization

7.10. Research Methodology to Optimize Quality Processes
7.11. Describing a Quality Management Model for Dentistry Services
7.12. Health Audit: Phases

Module 8. Purchasing and Storage Management

8.1. The Importance of an Appropriate Purchasing Plan
8.2. Responsibilities of the Purchasing Duty in a Dental Clinic
8.3. Efficiently Managing our Warehouse

8.3.1. Storage Costs
8.3.2. Safety Inventory
8.3.3. Registering the Incoming and Outgoing of Material

8.4. Stages in the Process of Purchasing

8.4.1. Searching for Information and Suggesting Alternatives
8.4.2. Evaluation and Decision Making
8.4.3. Follow-Up and Monitoring

8.5. Ways of Running Accounts and Account Management

8.5.1. Adjusting Order Types to Our Needs
8.5.2. Risk Management

8.6. Relationship With the Supplier

8.6.1. Types of Relationships
8.6.2. Payment Policy

8.7. Negotiations in Purchases

8.7.1. Necessary Knowledge and Skills
8.7.2.Stages in the Negotiation Process
8.7.3.How to Negotiate Successfully

8.8. Quality in Purchases

8.8.1. Benefits for the Clinic as a Whole
8.8.2. Measuring Parameters

8.9. Indicators of Efficiency
8.10. New Trends in Purchase Management

Module 9. Costs and Finances Applied to Dental Clinics

9.1. Basic Principles of Economy
9.2. The Balance Sheet

9.2.1. Structure of the Balance Sheet
9.2.2. Assets
9.2.3. Liabilities
9.2.4. Net Assets
9.2.5. Interpreting the Balance Sheet

9.3. Results Research

9.3.1. Structure of the Income Statement
9.3.2. Interpreting the Income Statement

9.4. Introduction to Cost Accounting
9.5. Benefits of Its Implementation
9.6. Fixed Costs in the Dental Clinic

9.6.1. Establishing Fixed Costs
9.6.2. Fixed Costs of a Typical Dental Clinic
9.6.3. Cost/Hour of the Professional

9.7. Variables Costs in the Dental Clinic

9.7.1. Establishing Variable Costs
9.7.2. Variables Costs of a Typical Dental Clinic

9.8. Cost/Hour of a Dental Clinic
9.9. Treatment Costs
9.10. Benefit of the Treatment
9.11. Pricing Strategy
9.12. Introduction 
9.13. Invoices and Other Payment Documents 

9.13.1. The Invoice: Meaning and Minimum Content 
9.13.2. Other Payment Documents

9.14. Managing Collections and Payments

9.14.1. Administrative Organization
9.14.2. Managing Collections and Payments
9.14.3. The Treasury’s Budget
9.14.4. ABC Analysis of Patients
9.14.5. Unpaid Receivables

9.15. Modes of External Financing 

9.15.1. Bank Financing 
9.15.2. Leasing 
9.15.3. Differences Between Leasing and Renting 
9.15.4. Discounts on Commercial Items 

9.16. Liquidity Analysis of Your Clinic 
9.17. Profitability Analysis of Your Clinic 
9.18. Debt Analysis

Module 10. Dental Deontology

10.1. Basic Concepts

10.1.1. Definition and objectives
10.1.2. Scope of Application
10.1.3. Clinical Act
10.1.4. The Dentist

10.2. General Principles

10.2.1. The Principle of Equality Among Patients
10.2.2. Priority of the Patient’s Interests
10.2.3. Vocational Duties of the Dentist

10.3. Patient Care

10.3.1. Dealing With the Patient
10.3.2. Underage Patients
10.3.3. The Practitioner’s Freedom of Choice
10.3.4. The Freedom to Accept or Reject Patients

10.4. Medical History
10.5. Patient Information

10.5.1. The Patient’s Right to Clinical Information
10.5.2. Informed Consent
10.5.3. Clinical Reports

10.6. Professional Secrecy

10.6.1. Concept and Content
10.6.2. Extension of the Obligation
10.6.3.Exceptions to Professional Secrecy
10.6.4.Computer Files

10.7. Advertising

10.7.1. Basic Requirements of Professional Advertising
10.7.2. Mentioning Titles
10.7.3. Professional Advertising
10.7.4. Actions with a Possible Advertising Effect

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance 

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in the Corporate Governance Framework 

11.2. Leadership

11.2.1. Leadership. A Conceptual Approach
11.2.2. Leadership in Companies 
11.2.3. The Importance of Leaders in Business Management 

11.3. Cross-Cultural Management 

11.3.1. Concept of Cross-Cultural Management 
11.3.2. Contributions to the Knowledge of National Cultures
11.3.3. Diversity Management 

11.4. Management and Leadership Development 

11.4.1. Concept of Management Development 
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership 
11.4.6. The Challenges of Today's Leader 

11.5. Business Ethics 

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies 

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development 
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies 

11.7. Corporate Social Responsibility 

11.7.1. International Dimensions of Corporate Social Responsibility 
11.7.2. Implementing Corporate Social Responsibility 
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools

11.8.1. CSR: Corporate Social Responsibility 
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System 
11.8.4. Tools and Standards of CSR 

11.9. Multinationals and Human Rights 

11.9.1. Globalization, Multinational Corporations and Human Rights 
11.9.2. Multinational Corporations and International Law
11.9.3. Legal Instruments for Multinationals in the Field of Human Rights

11.10. Legal Environment and Corporate Governance 

11.10.1. International Rules on Importation and Exportation
11.10.2. Intellectual and Industrial Property
11.10.3. International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management 

12.1.1. Strategic Human Resources Management 
12.1.2. Strategic People Management 

12.2. Human Resources Management by Competencies 

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning 

12.3. Performance Evaluation and Performance Management 

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process 

12.4. Innovation in Talent and People Management 

12.4.1. Strategic Talent Management Models 
12.4.2. Talent Identification, Training and Development
12.4.3. Loyalty and Retention 
12.4.4. Proactivity and Innovation 

12.5. Motivation 

12.5.1. The Nature of Motivation 
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation 

12.6. Developing High Performance Teams 

12.6.1. High-Performance Teams: Self-Managing Teams 
12.6.2. Methodologies for Managing High Performance Self-Managed Teams 

12.7. Change Management 

12.7.1. Change Management
12.7.2. Types of Change Management Processes
12.7.3. Stages or Phases in Change Management 

12.8. Negotiation and Conflict Management 

12.8.1. Negotiation 
12.8.2. Conflict Management 
12.8.3. Crisis Management 

12.9. Executive Communication 

12.9.1. Internal and External Communication in the Business Environment 
12.9.2. Communication Departments 
12.9.3. The Head of Communication of the Company. The Profile of the Dircom 

12.10. Productivity, Attraction, Retention and Activation of Talent 

12.10.1. Productivity 
12.10.2. Talent Attraction and Retention Levers 

Module 13. Economic and Financial Management

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts 
13.2.2. The Company's Assets 
13.2.3. The Company's Liabilities 
13.2.4. The Company's Net Worth 
13.2.5. The Income Statement 

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact 

13.4. Budget and Management Control 

13.4.1. The Budgetary Model 
13.4.2. The Capital Budget
13.4.3. The Operating Budget 
13.4.5. The Cash Budget 
13.4.6. Budget Monitoring 

13.5. Financial Management

13.5.1. The Company's Financial Decisions
13.5.2. The Financial Department 
13.5.3. Cash Surpluses 
13.5.4. Risks Associated with Financial Management
13.5.5. Risk Management of the Financial Management 

13.6. Financial Planning

13.6.1. Definition of Financial Planning 
13.6.2. Actions to Be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy 
13.6.4. The Cash Flow Chart
13.6.5. The Working Capital Chart

13.7. Corporate Financial Strategy 

13.7.1. Corporate Strategy and Sources of Financing 
13.7.2. Corporate Financing Financial Products

13.8. Strategic Financing

13.8.1. Self-financing 
13.8.2. Increase in Shareholder's Equity 
13.8.3. Hybrid Resources 
13.8.4. Financing through Intermediaries 

13.9. Financial Analysis and Planning

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement 
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX) 

Module 14. Executive Management

14.1. General Management

14.1.1. The Concept of General Management 
14.1.2. The Role of the CEO
14.1.3. The CEO and their Responsibilities 
14.1.4. Transforming the Work of Management

14.2. Manager Functions: Organizational Culture and Approaches 

14.2.1. Manager Functions: Organizational Culture and Approaches 

14.3. Operations Management

14.3.1. The Importance of Management 
14.3.2. Value Chain
14.3.3. Quality Management

14.4. Public Speaking and Spokesperson Education

14.4.1. Interpersonal Communication
14.4.2. Communication Skills and Influence
14.4.3. Communication Barriers 

14.5. Personal and Organizational Communication Tools

14.5.1. Interpersonal Communication
14.5.2. Interpersonal Communication Tools
14.5.3. Communication in the Organization 
14.5.4. Tools in the Organization

14.6. Communication in Crisis Situations 

14.6.1. Crisis
14.6.2. Phases of the Crisis
14.6.3. Messages: Contents and Moments 

14.7. Preparation of a Crisis Plan 

14.7.1. Analysis of Possible Problems
14.7.2. Planning
14.7.3. Adequacy of Personnel

14.8. Personal Branding 

14.8.1. Strategies for Personal Brand Development
14.8.2. Personal Branding Laws
14.8.3. Tools for Creating Personal Brands

14.9. Leadership and Team Management 

14.9.1. Leadership and Leadership Styles
14.9.2. Leadership Skills and Challenges
14.9.3. Managing Change Processes
14.9.4. Managing Multicultural Teams 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"