Syllabus

The Postgraduate certificate in Marketing at TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one... believe us”

Syllabus

This Postgraduate certificate in Marketing has been created to allow students to acquire the required knowledge in this field, in an intensive and efficient way. An opportunity to improve your skills, with the convenience of the most effective online method on the teaching market. TECH provides the opportunity to incorporate knowledge in this area into the student's academic education. In addition, with this program, you will have access to a way of working that is designed to be fully compatible with your professional or personal life.

If you want to excel as a professional, achieve a positive change at a professional level, interact with the best through an interesting online universe and belong to the new generation of professionals, able to develop their work anywhere in the world, this may be your path.

Throughout this program, students will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real life situations. 

The content of the Postgraduate certificate in Marketing is designed to promote the development of managerial skills that enable more thorough decision-making in uncertain environments.

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module: 

Module 1. Marketing 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Marketing
 completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Marketing 

1.1. Introduction to Marketing Research

1.1.1. The Markets 
1.1.2. The Market-Driven Company Concept 

1.2. CRM and Loyalty 

1.2.1. Relationships with Clients 
1.2.2. Tools for Loyalty 
1.2.3. Architecture of a CRM System 

1.3. Strategic Marketing 

1.3.1. Marketing and their Limits 
1.3.2. Market Strategy Fundamentals 
1.3.3. Decision-Making in Strategic Management 

1.4. Operational Marketing 

1.4.1. Comparative Analysis of Strategic and Operational Marketing 
1.4.2. Operational Marketing Tools 

1.5. Competitive Intelligence 

1.5.1. Organizational Intelligence 
1.5.2. Types and Characteristics of intelligence 
1.5.3. The Cycle of Intelligence 
1.5.4. Methods and Tools of Competitive Intelligence

1.6. Business Intelligence 

1.6.1. Data Platforms 
1.6.2. Data Analysis Tools 
1.6.3. Data Warehouse 

1.7. Customer Service 

1.7.1. Customer Service and its Diagnosis 
1.7.2. Customer Service and Quality 

1.8. Product Management 

1.8.1. Importance, Value and Complexity of the Product 
1.8.2. Evolution of the Role of the Project Manager 

1.9. International Marketing 

1.9.1. Effects of Globalization on Marketing 
1.9.2. Specifics of International Marketing 

1.10. Future Tendencies 

1.10.1. Changes in Demand 
1.10.2. New Marketing Tools: Virtual Reality, Augmented Reality, Platforms, etc. 

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap towards a better professional future” 

Teaching Objectives

Our goal is to enable you to develop in this area: Reach the necessary level of knowledge to be able to carry out comprehensive research in any area of Business Sciences, from its conception and proposal to its dissemination. 

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age"  

Your goals are our goals.
We work together to help you achieve them.

The Postgraduate certificate in Marketing will teach the student to:

  1. Equip a market researcher with the correct skills 
  2. Provide a macro view of ongoing trends and changes in markets 
  3. Present the best tools for researching market dynamics and market factors
  4. Introduce a holistic view of the business cycle of a business organization 
  5. Know strategic marketing tools and their fields of application 
  6. Establish a marketing plan adapted to the needs of the company

Postgraduate Certificate in Marketing

Marketing is a fundamental tool for any company that wants to be successful in the market. It is necessary to know the most effective techniques and strategies to compete in an increasingly globalized and demanding world. With TECH's Postgraduate Certificate in Marketing, you can acquire the necessary knowledge to become an expert in this field and carry out successful advertising campaigns.this program has been designed by the best professionals in the field of marketing, who have selected the most relevant and current content so that you can have a complete and efficient training. With TECH's Postgraduate Certificate in Marketing, you will learn how to conduct market research to know your target audience, define an appropriate marketing strategy, design advertising campaigns and measure their impact on the market.

A postgraduate course in Business Science

In addition, this Postgraduate Certificate is taught 100% online, which will allow you to easily combine your studies with your personal and professional life. You will have the support of an effective and efficient teaching system, which will help you at all times so that you can get the best results.with the Postgraduate Certificate in Marketing TECH, you can acquire the skills and knowledge necessary to develop a successful career in this field. You will be able to identify the needs of your customers, design appropriate marketing strategies and create advertising campaigns that achieve the desired results. In addition, you will have the support of a prestigious educational institution, which guarantees you a quality postgraduate degree and a promising future in the world of marketing. Do not miss the opportunity to improve your skills and knowledge in the field of marketing. Enroll in TECH's Postgraduate Certificate in Marketing and become an expert in this field!