eHealth enables doctors and patients to communicate through digital devices with all the security and confidence of an on-site consultation, and without taking unnecessary risks”

The objective of this Postgraduate diploma is for doctors to delve deeper into the digital environment, its possibilities and its risks from a marketing and communication point of view. The medical professional will delve into a field of high current demand, whose objective allows to positively influence patients, either from teleconsultation or creating informative content of great impact. 

The program also provides the knowledge and skills professionals will need in the field of Telemedicine, boosting their potential. It is therefore essential to know how to handle the main technological tools for their application and, thus, be able to develop ICT projects for which the main pillar is patient-centered medicine. 

Therefore, this program presents itself as a unique opportunity for the professional who wishes to delve into the field of communication and telemedicine. Both the course management and the teaching staff will put their knowledge and professional experience at the disposal of students in a practical manner.

Furthermore, it is a 100% online Postgraduate diploma that provides professionals with the ease of being able to study it comfortably, wherever and whenever they want. All you need is a device with internet access to take your career one step further. A modality in line with present times, with TECH’s guarantee of future projection.

You will deepen your knowledge of the digital environment and become an expert in new technologies applied to e-Patient care” 

This Postgraduate diploma in Communication Applied to Telemedicine contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by Telemedicine experts
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning.
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Thanks to this The Postgraduate diploma you are betting on a quality service with a guaranteed future. Do not hesitate and master the different digital formats that are used in Telemedicine”  

The program includes, in its teaching staff, professionals from the sector who bring to this program the experience from their work, in addition to recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

The medical teleconsultation service is on the rise. With this Postgraduate diploma you will master the digital field and boost your career into the virtual environment"

Increase your chances with this The Postgraduate diploma: Boost your digital health project by directing it toward your target audience"

The Postgraduate diploma syllabus has been designed for professionals to specialize in Communication Applied to Telemedicine as this is one of the most demanded media in the current healthcare panorama. Serving e-Patients has become an essential exercise for any doctor nowadays, accelerated by the current pandemic situation. The content has been structured in three modules that include all the necessary information for students to delve into the new digital medical concepts, incorporating all the elements that may be involved in developing their functions and performance in eHealth. The first module in the syllabus deals with e-Patient-centered medicine, the second is focused on health promotion through ICT and, finally, the third is centered on communication and digital marketing as applied to Telemedicine projects. 

Get a glimpse into the future of health and disease prevention in a mobile health context thanks to this Postgraduate diploma”

Module 1. Patient-Centered Medicine: e-Patients

1.1. Patient-Centered Medicine, e-Patient
1.2. Social Media and the Media

1.2.1. Social Media Impact in Health
1.2.2. Social Networks as a Means of Communication

1.3. Generic Communication Channels: Facebook, Twitter, Instagram
1.4. Proprietary Communication Channels. Personal Health Portals
1.5. Knowledge Managers
1.6. Strengths, Weaknesses, Opportunities and Threats (SWOT)
1.7. Social Network Analytics. Security and Privacy
1.8. Patient School
1.9. Network of Professional and Non-professional Caregivers

1.9.1. Existing Models

1.10. Social Networks for Diseases

Module 2. Health promotion through ICTs

2.1. Health Promotion
2.2. Social Determinants of Health

2.2.1. The Healthcare System
2.2.2. ICTs to Better Distribute Health and Wellbeing

2.3. Community Health and Community Development
2.4. Salutogenesis and health assets: asset maps

2.4.1. Salutogenesis and Health Assets
2.4.2. The Assets Maps

2.5. Health Promotion and Prevention Strategy in the National Health System
2.6. The Organization and Management of Health Promotion Based on Digital Approaches
2.7. Primary Health Care and ICT

2.7.1. First Contact Providers

2.8. Promoting Active and Healthy Aging through Digital Solutions

2.8.1. Problem Solutions with ICT Support
2.8.2. Adherence in Chronic Elderly Patients

2.9. The Digital Literacy of Healthcare Professionals

2.9.1. The Need for Digital Health Training for Professionals
2.9.2. Implementing Digital Literacy Planning

2.10. The Future of Health Promotion and Disease Prevention in a Mobile Health Context

2.10.1. Artificial Intelligence in the Prevention and Early Diagnosis of Diseases
2.10.2. Apps and their Impact on Health Promotion

Module 3. Communication and Digital Marketing Applied to Telemedicine Projects

3.1. The Application of Marketing to e-Health 
3.2. The Creation of a Digital Marketing Strategy

3.2.1. Funnel and Customer Segmentation 

3.3. Traditional Advertising: SEO and SEM 
3.4. e-Patients and Their Experience: Creation of a Digital Patient Journey
3.5. The Importance of Email Marketing 
3.6. Social Media and Social Ads: Available Social Networks and What I Use Each One For
3.7. Inbound Marketing: A New Concept in Digital Businesses 
3.8. E-commerce, Payment Methods and Patient Care 
3.9. Doctor-patient Communication 
3.10. Fake News and Internet Movements: Validation of Trustworthy Healthcare Websites

With this Postgraduate diploma you will apply the fundamentals of marketing to eHealth and you will know how to rigorously relate to ePatients”