Postgraduate diploma Advertising Creativity

The advertising creativity program offers students a detailed overview of creative thinking and its application to the field of advertising and public relations. Thus, through this specialization, the students will be able to understand and assimilate the creative process in any vital circumstance, paying special attention to persuasive communication. In this way, the students will be able to acquire the necessary tools to manage successfully as an advertising creative, accessing positions of relevance in the field in which they will be able to contribute to achieve the objectives set by the company.

University certificate

duration

24 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

18 ECTS

financing up to

6 months

Price(first year)

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

Advertising creatives are one of the most demanded professional profiles nowadays, as their work helps companies to increase their income”

Creativity is a fundamental aspect in advertising, a field that always has to be innovating to get its message across to the public effectively. Therefore, the specialization of professionals in this field acquires great relevance in today's society, which increasingly relies on advertising, through different media, to direct their commercial actions.

To improve the qualification of professionals in this field, TECH has designed this Postgraduate diploma of great teaching quality, thanks to which students will get a broad perspective on the writing of advertising texts or copywriting and the possibility of knowing the purpose of an advertisement. For this prupose, a series of rules and recommendations for an effective and professional writing will be addressed.

TECH provides students with a compendium of knowledge related to copywriting through which students they will learn to apply and analyze the writing peculiarities of each of the different messages: letters, brochures, press ads, billboards, commercials, spots, etc, both from theoretical aspects and practical cases From there, the students will be able to incorporate the guidelines, keys and reference models learned about copywriting to the most current media and platforms, internet and social networks, acquiring writing skills and the skills to develop the imagination to generate original ideas in any advertising format.

This program is especially aimed at those who wish to become art directors in the advertising field. One of the main characteristics of this professional profile is their ambition to constantly improve their work, to know, to explore the limits of communication to surprise and catch the receiver of their message, so this Postgraduate diploma will mean a plus of quality in their specialization, marking a before and after in their way of working.

Undoubtedly, a program that will be a milestone in the specialization of students and, in addition, they will be able to study completely online, which is an advantage, especially for those who have to combine their study time with the rest of their daily obligations. This digital modality is achieved thanks to the use of absolutely new didactic methodologies, which facilitate study and learning.

Learn about the main challenges of Advertising Creativity and develop the necessary skills to manage successfully in this field"

This Postgraduate diploma in Advertising Creativity contains the most complete and up-to-date program on the market. The most important features include:

The use of the latest technology in e-learning software
The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
Practical case studies presented by practising experts
State-of-the-art interactive video systems
Teaching supported by telepractice
Continuous updating and recycling systems
Self-regulated learning, which makes the program completely compatible with other commitments
Practical exercises for self-assessment and learning verification
Support groups and educational synergies: questions to the expert, debate and knowledge forums
Communication with the teaching team and individual reflection work
Content that is accessible from any fixed or portable electronic device with an Internet connection
Complementary resource banks that are permanently available

If you want to access relevant positions in the advertising field, this Postgraduate diploma will be an essential title in your resume”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

A Postgraduate diploma that will enable you to work in the advertising field, developing your most creative side”

TECH is committed to technological innovation and digital teaching as the main learning method”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Diploma in Advertising Creativity.

Advertising creativity is the ability to generate fresh and innovative ideas in the field of advertising according to the needs and objectives of the client. In simple terms, it refers to how a company's products, brands or services are presented to the public by using creative and original resources to make them stand out from the competition and generate a lasting impact on the consumer's mind.

In advertising creativity, different media are used to disseminate the message, such as print media, television, radio, social networks, email and other online media. However, regardless of the medium used, the goal is always to stand out and be original so that the advertising campaign has a greater impact on the audience.

Give your professional career a twist through this specialized program in Advertising Creativity.

For journalists and communicators, advertising creativity focuses on the generation of creative and original content to promote products, brands or services through advertising campaigns in different media and platforms. In this sense, advertising creativity for journalists and communicators involves the ability to generate advertising content that is informative, interesting and attractive to the target audience, using marketing techniques and strategies to reach the public effectively.

In the journalistic field, advertising creativity is important to achieve greater visibility for news or information, as it allows content to be presented in an attractive and original way. Journalists and communicators must develop creative skills to highlight and elaborate advertising content that attracts and engages the public in order to generate public interest.

TECH the world's largest digital university has the specialized academic program designed to provide journalists and communicators with an in-depth understanding of the different aspects of advertising creativity and how it relates to their work, as well as skills to generate and present creative and effective advertising ideas. They will learn to apply this knowledge in practical situations and analyze the social, political and ethical implications of advertising creativity in different contexts.