Specialize in creative writing and art direction in advertising and acquire the necessary skills to succeed in this field"

With this postgraduate certificate, TECH provides students with a compendium of knowledge related to copywriting through which they will learn to apply and analyze the editorial peculiarities of each of the different messages: letters, brochures, press ads, billboards, commercials, spots, etc., both from theoretical aspects and practical cases From there, the students will be able to incorporate the guidelines, keys and reference models learned about copywriting to the most current media and platforms, internet and social networks. The objective is to acquire writing skills and develop the imagination to generate original ideas in any advertising format.

The program also includes the more artistic version of advertising. xOne of the main characteristics of the art director is his/her ambition to constantly improve his/her work, to know, to explore the limits of communication to surprise and capture the receiver of his/her message. For this reason, this program is intended to sow in the student the seed of restlessness towards the field of advertising graphic design and art direction so never stop perfecting himself as a visual communicator.

In this way, this postgraduate certificate will become an essential tool for professionals in the field who wish to specialize in Advertising Creativity, as it includes, in a single syllabus, the most relevant aspects of copywriting and advertising art Undoubtedly, a program of great value for journalism and communication professionals.

A high-level program, designed for professionals seeking excellence”

This postgraduate certificate in Advertising Creativity contains the most complete and up-to-date program on the market. Its most outstanding features are:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teaching team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

A postgraduate certificate that will enable you to work in all areas of advertising creation with the solvency of a high-level professional”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it includes the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

This program includes a multitude of practical resources that will help you to reinforce your theoretical knowledge"

The teaching methodology of this postgraduate certificate is the most innovative in the current educational scenario"

Students who take this postgraduate certificate in Advertising Creativity at TECH will find the most complete information on the market in this field, which will allow them to acquire the necessary education to develop their most creative side, designing attractive and innovative advertising campaigns. Thus, upon completing this program, the professionals will be better prepared to access relevant positions in which they will be able to become a reference professional. 

Develop your most creative side and learn how to design successful advertising campaigns”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools

Specific Objectives

• Know how to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize significant and appropriate tools for the study of advertising and public relations
• Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
• Assume the role of a creative editor within an advertising agency or advertising department in a company or institution
• Have the skills to carry out the role of a creative editor within an advertising agency or advertising department in a company or institution
• Understand the nature and communicative potential of images and graphic design
• Know the creative advertising process
• Prepare advertising pieces in due time and form according to the specifications of the different advertising and public relations genres
• Have the ability to perform the professional role of art director within an advertising agency or an advertising department of a company or institution
• Participate in the creation of audiovisual advertising
• Encourage creativity and persuasion through different supports and different means of communication

This program will propel you towards greater competitiveness in the job market"