Tilting between sports divulgation and advice at the highest level, Chema Arguedas Lozano is the CEO and Founder of the brand Planifica tus Pedaladas. In it he combines his two professional sides: the consolidated Training and Nutrition Expert, with personalized attention to cyclists, and the author of recognized Best Sellers in the Cycling Field as Planifica tus Pedaladas or Potencia tus Pedaladas. 

In addition, he gives talks in many cycling meetings and competitions, in which he discusses topics such as power analysis, nutrition, planning a seamless training or the preparation of a big race in depth.

• CEO of Planifica tus Pedaladas
• Expert on Training and Nutrition in Endurance Cycling
• Coach, Fitness Trainer and Sports Nutrition Expert
• Professor of Sports Nutrition at the University of Leioa.
• Author of titles related to Cycling:
  
  • Planifica tus Pedaladas
  • Alimenta tus Pedaladas
  • Planifica tus Pedaladas BTT
  • Potencia tus Pedaladas