Thanks to this Postgraduate diploma, you will develop effective strategies for the market entry of new products in the pharmaceutical industry"

Efficient management of Pharma Biotech companies involves making decisions such as the choice of customer niche, market entry strategies or the amount of the budget allocated to the development of a project. The profitability of the company and the adequate distribution of the products to the consumers depend on this work. Therefore, the physician who is interested in managing biopharmaceutical organizations must be familiar with the most avant-garde business management strategies.

In view of this situation, TECH has decided to create this Postgraduate diploma, through which the specialist will obtain updated knowledge in the field of Pharma Biotech Business Management in only 6 months. Through this academic experience, the specialist will delve into the protocols to undertake the internationalization process in this type of companies or will investigate the techniques to minimize the risks associated with the projects. Likewise, you will identify cutting-edge strategies to develop a business plan in the biopharmaceutical organization.

Thanks to this program's revolutionary 100% online methodology, students will be able to manage their own time in order to update their knowledge effectively. They will also receive a set of educational resources in innovative formats such as video, interactive summary or simulation of real situations. In this way, they will select the study materials that best suit their academic needs.

Through this course, you will learn state-of-the-art analytical techniques to conduct market research and understand consumer needs"

This Postgraduate diploma in Pharma Biotech Business Management contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectio

A study plan tailored to your needs and designed under the most effective pedagogical methodology, Relearning"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Learn about the procedures to develop a business plan in the biopharmaceutical company"

Do you want to keep up to date in Pharma Biotech Business Management 100% online and without timetables? This program is for you!"

With this Postgraduate diploma, the physician will have the opportunity to perfect their knowledge of project profitability analysis, the development of business plans or budget management in the biopharmaceutical industry. In addition, its 100% online approach will allow you to study whenever and wherever you want, from any electronic device with an Internet connection, in order to optimize your teaching.

Be able to optimize the performance of Pharma Biotech companies operations through this qualification"

Module 1. Strategic Management in the Pharmaceutical and Biotechnology Industry

1.1. Go-to-Market Strategies
1.1.1. Market Research
1.1.2. Strategic partners
1.1.3. Most used strategies
1.1.4. Monitoring and adaptation

1.2. Strategic Management in the Pharmaceutical Enterprise

1.2.1. Management Levels
1.2.2. Innovation
1.2.3. Portfolio
1.2.4. Acquisition

1.3. Creating Corporate Value

1.3.1. 6 Types of generating of Value in the Company
1.3.2. Performance in the Company
1.3.3. Ejemplos del sector
1.3.4. Conclusions

1.4. The Pharmaceutical and Biotechnology Business Environment

1.4.1. VUCA Environment
1.4.2. SWOT Analysis
1.4.3. M. Porter’s 5 Forces Analysis
1.4.4. SWOT Analysis

1.5. Internal Analysis

1.5.1. Analysis of the Value Chain
1.5.2. Analysis of Skills and Resources
1.5.3. VRIO Analysis
1.5.4. Conclusions

1.6. Strategic Business Unit Strategies

1.6.1. Strategic Business Unit Strategies
1.6.2. The Competitive Advantage
1.6.3. Types of Strategies According to their Competitive Advantage
1.6.4. Conclusions

1.7. Corporate Strategy and Diversification

1.7.1. Corporate Strategy
1.7.2. Business Portfolio Strategy
1.7.3. Growth Strategies
1.7.4. Most used strategies

1.8. Internationalization Strategies

1.8.1. International Strategy of a Company
1.8.2. The Globalization of the Economy
1.8.3. Risks from Internationalization.
1.8.4. Benefits of internalization

1.9. Strategic Alliances, Takeovers and Mergers

1.9.1. External vs. Internal Growth Strategy
1.9.2. Partnerships in the Pharmaceutical Industry
1.9.3. Mergers in the Sector
1.9.4. Sector acquisitions

1.10. Ethics and Corporate Social Responsibility

1.10.1. Business Ethics
1.10.2. Environmental Sustainability
1.10.3. Social Responsibility
1.10.4. Sustainable Economy

Module 2. Control, Finance and Operation

2.1. Cost Management

2.1.1. Production Costs Control
2.1.2. Optimizing production costs
2.1.3. Marketing
2.1.4. Distribution

2.2. Product profitability analysis

2.2.1. Quantitative Analysis
2.2.2. Qualitative Analysis
2.2.3. Profitability Assessment
2.2.4. Conclusions

2.3. Supply Chain Management

2.3.1. Supply Chain Assessment
2.3.2. Control of the Supply Chain
2.3.3. Production
2.3.4. Logistics

2.4. Inventory Management

2.4.1. Inventory control
2.4.2. Inventory optimization
2.4.3. Inventory analysis
2.4.4. Conclusions

2.5. Quality Control

2.5.1. Quality Systems
2.5.2. Security/Safety
2.5.3. Efficacy
2.5.4. Efficiency

2.6. Risk Management

2.6.1. Identification
2.6.2. Risk Assessment
2.6.3. Risk Management
2.6.4. Operational and regulatory issues associated with the pharmaceutical and biotechnology industry.

2.7. Inversions Investment analysis

2.7.1. Assessment of financial viability
2.7.2. Strategy of the Investment Projects
2.7.3. Development of New Products
2.7.4. Expansion to new markets

2.8. Control of research and development expenses

2.8.1. Expense tracking
2.8.2. Expense Control
2.8.3. Analysis of Expenses
2.8.4. Conclusions

2.9. Intellectual Property Management

2.9.1. Assessment of Market Trends
2.9.2. The Competition
2.9.3. The Demand for Products
2.9.4. Pricing Strategies

2.10. Project Management

2.10.1. Education
2.10.2. Monitoring
2.10.3. Strategic Projects Management
2.10.4. Operative Projects Management

Module 3. The Business Plan in the Territory

3.1. The Business Plan

3.1.1. What is a Business Plan?
3.1.2. Purpose and objectives of a business plan
3.1.3. Why is a Business Plan important?
3.1.4. When to make a business plan

3.2. Context of the pharmaceutical industry

3.2.1. Structural situation of the pharmaceutical industry
3.2.2. Key people and departments in the development of an action plan
3.2.3. General Management

3.2.3.1. Sales Management
3.2.3.2. The Marketing Department
3.2.3.3. Medical Department
3.2.3.4. The Financial Department
3.2.3.5. The Regulatory Department

3.2.4. Current Challenges of the pharmaceutical industry

3.3. Stages for defining a business plan

3.3.1. Defining Objectives
3.3.2. Product description: key attributes
3.3.3. What information do I need to make a plan?
3.3.4. Alignment with strategy
3.3.5. Define timings
3.3.6. Define resources
3.3.7. Establish results

3.4. Business and marketing plan

3.4.1. Commercial resources to establish a plan
3.4.2. Choice of the plan according to our objective
3.4.3. Marketing strategy: alignment
3.4.4. Marketing resources as leverage

3.5. Customer Analysis

3.5.1. Customer Relationship Management
3.5.2. Identifying customer needs
3.5.3. Communication With Client
3.5.4. Conclusions

3.6. Competitive Analysis

3.6.1. Market Segmentation
3.6.2. Competitive analysis of your product
3.6.3. Commercial strategies facing the competition
3.6.4. Expansion plans
3.6.5. Defense plans

3.7. Economic Analysis of the Business Plan

3.7.1. Estimation of costs and objectives
3.7.2. Investment sources and strategies
3.7.3. Financial Risk Analysis
3.7.4. Assessment of Return of Investment

3.8. Implementation and Follow-Up of the Business Plan

3.8.1. Agenda of the Business Plan
3.8.2. Process monitoring and review mechanisms according to evolution.
3.8.3. KPI: objective performance indicators
3.8.4. Conclusions

3.9. Final Analysis of the Business Plan

3.9.1. Meeting deadlines
3.9.2. Analysis of Results
3.9.3. Budget analysis

3.10. Pharma biotech marketing plan

3.10.1. Market Analysis
3.10.2. Competition.
3.10.3. Target Audience
3.10.4. Brand Positioning

Obtain the most updated knowledge on Pharma Biotech Business Management through this Postgraduate diploma"