Postgraduate diploma Marketing

The speed with which changes in the market affect companies, professionals and customers makes it necessary for professionals to specialize in strategic marketing and intelligent sales in order to orient activity to what the customer, the true protagonist of this century, really demands. For this reason, companies are creating competitive Marketing departments that are capable of attracting consumers and achieving the objectives set. This is a professional profile that is increasingly valued and requires constant specialization to adapt quickly to changes in the environment, which is why TECH has designed this comprehensive educational program.

University certificate

duration

24 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

18 ECTS

financing up to

6 months

Price

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

A Postgraduate diploma that will enable you to work in all areas of Marketing with the solvency of a high-level professional"

This Postgraduate diploma in Marketing is a high-level program with which the students will be able to take a solid and solvent step in this field, achieving the professional skills necessary to practice as an expert in the field. Throughout these months of study, journalism and communication professionals will learn to identify specific Marketing methods and techniques for decision making in the area of advertising and public relations: positioning, segmentation, analysis procedures and measurement of effectiveness, among other subjects of interest that the students will address during this program. In addition, topics as fundamental for the company as strategic Marketing, the different tools of operational Marketing, the sales manual, the Internet and new technologies or the Marketing audit will be covered.

On the other hand, during the program the students will learn how to analyze the economic reality in a rational way, in such a way that they can identify the variables of a relevant problem, identifying the different alternatives of action, selecting the most appropriate one according to the objectives. They will also learn about the functioning and consequences of economic systems, the different alternatives for the allocation of resources, the accumulation of wealth and the distribution of income; and they will study and develop skills that will enable them to make strategic use of Marketing. That is to say, they will be able to analyze your relative position in a market, understanding the relationships between the different actors, and they will be able to establish guidelines that will help them to achieve their objectives.

For this purpose, the theoretical study will be combined with the analysis of real cases that allow learning from real experiences in today's markets. Thus, upon completion of this Postgraduate diploma, the students will have acquired the specific skills to work, both at technical and managerial level, in the Marketing departments of companies in different sectors, achieving the necessary impetus to improve their sales and, therefore, economic benefits.

A state-of-the-art program to offer you the most current Marketing concepts and strategies”

This Postgraduate diploma in Marketing contains the most complete and up-to-date program on the market. The most important features include:

The use of the latest technology in e-learning software
The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
Practical case studies presented by practising experts
State-of-the-art interactive video systems
Teaching supported by telepractice
Continuous updating and recycling systems
Self-regulated learning, which makes the program completely compatible with other commitments
Practical exercises for self-assessment and learning verification
Support groups and educational synergies: questions to the expert, debate and knowledge forums
Communication with the teacher team and individual reflection work
Content that is accessible from any fixed or portable electronic device with an Internet connection
Complementary resource banks that are permanently available

Studying this TECH program will open new paths to your professional progress, achieving your incorporation in elite teams”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

Enroll in this program and become one of the most in-demand professionals of today”

Thanks to the innovative teaching methodology of this program, students will be able to learn immersively in real situations”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Diploma in Marketing

The world of marketing and advertising has evolved significantly in recent years, driven by the digital revolution and the growing presence of social networks. At TECH Global University, we understand that, in order to be competitive in this field, it is essential to stay up to date and acquire new skills. For this reason, we have developed our Postgraduate Diploma in Marketing, designed especially for those seeking to improve their knowledge and skills in the business world. The online classes offered by TECH allow students to access content flexibly and at their own pace, which means that participants can adjust their study schedule according to their daily needs and obligations. In addition, the online format of the classes allows students to access state-of-the-art multimedia content and innovative methodologies in an immersive environment.

Study Marketing at our Faculty of Journalism and Communication

Do you know why TECH is considered one of the best universities in the world? Because we have a catalog of more than ten thousand educational programs, presence in multiple countries, innovative methodologies, unique educational technology and a highly qualified teaching team; that's why you can't miss the opportunity to study with us. This Postgraduate Diploma focuses on key skills such as data analysis, marketing strategy, market research and content creation. In addition, students will also learn how to use marketing tools and technologies, such as SEO, SEM, social media and data analysis, to maximize the impact of their marketing campaigns. In short, TECH Global University's Postgraduate Diploma in Marketing offers students the opportunity to acquire up-to-date skills in the world of marketing and digital marketing, while allowing them to do so at their own pace and in a collaborative online environment. With this program, students will be prepared to meet the challenges of the marketing industry and excel in their professional career.