Become a successful professional in the field of Public Relations and achieve with your work the greatest benefits for your company”

Public Relations is essential within organizations because it contributes to the strategic management of their internal and external communication. The essence of this area consists of knowing, managing and researching the different audiences that an organization has in order to offer them the products best adapted to their needs. Thinking about the academic needs of professionals in this field, TECH has designed this postgraduate certificate in Public Relations Fundamentals, in which journalists and communicators will find the most relevant information about this way, which they will be able to put into practice during their work. A complete and concrete review that will enable students to practice in any of these tasks related to Public Relations with solvency and security.

Therefore, throughout this program, TECH offers a real working scenario to be able to assess the suitability of its application in the project, evaluating its real indications, its way of development and the expectations that can be had with regard to the results.

In this way, through practice, the student will learn how to develop the necessary knowledge to advance in this area of work. This learning, which necessarily requires experience, combines theoretical and practical teaching, all in a fully online format, allowing students to reconcile their work and family life with their studies. Undoubtedly, a program of great academic value that will mark a before and after in the training of professionals.

An intensive program that has been designed to improve the qualifications of journalists in this field”

This postgraduate certificate in Public Relations Fundamentals contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulatory learning, which facilitates full compatibility with other occupations
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, discussion and knowledge forums
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

The methodological design of this postgraduate certificate is based on teaching techniques proven for their effectiveness, to allow you to learn in a dynamic and efficient way”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of E-Learning experts, it , integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.

A postgraduate certificate that will enable you to work in all areas of Public Relations with the solvency of a high-level professional"

If you want to reach the professional elite, do not miss the opportunity to study this postgraduate certificate"

The main objective of this postgraduate certificate in Public Relations Fundamentals of TECH is to provide students with the most up-to-date information in this field so that they can acquire the higher level of training demanded by today's companies. A goal that they will be able to achieve with effort and dedication, but, above all, with the help offered by the university through all the didactic resources it makes available to students in each program.

If you are looking for new career paths to achieve professional success, this is the program for you”

General Objectives

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools
• Know in depth the particularities of Public Relations

Specific Objectives

• Learn about the fields of advertising and public relations, and their processes and organizational structures
• Identify the professional profiles of the advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Master the elements, forms and processes of advertising languages and other forms of communication, using the knowledge of the Spanish language, analyzing the different levels and components that make up the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication
• Know how to apply creative processes to the field of communication, especially in the field of advertising and Public Relations
• Understand the systems for analyzing advertising and Public Relations campaigns
• Know how to describe the structure of advertising agencies
• Delimit each of the functions for the management of the advertising and Public Relations company, highlighting their main applications

A path to achieve professional growth that will propel you towards a greater level of competitiveness in the job market”