Managing virtual communities will help you to know the public's opinion about your brand. Take advantage of this information to stand out in a highly competitive market" 

The use of social networks has ceased to be exclusive to personal and leisure environments and has become an essential tool at the business level. Nowadays, all companies must have a presence in Social Media to reach their audience in a closer way. However, to manage all this contact with the audience, it is not enough to know how to write and know the brand in depth, but it is necessary to have specific skills for the management of virtual communities to create a good reputation, position the company's image in the minds of users and, above all, deal with crises quickly and effectively to solve them successfully. 

For this reason, the profile of the journalist specialized in Community Management is increasingly sought as the person responsible for managing these accounts, achieving a significant improvement in followers, interactions and consumption. For this reason, many professionals in the sector wish to expand their curriculum with programs such as this one, in which they not only receive specialized information from teachers with extensive experience and reputation, but it also adds value to their professional profile, as it is a qualification offered by the world's leading online university in the educational market.  

In this way, thanks to this program, students will learn the benefits that networks such as Facebook, Instagram or YouTube bring to brands, but they will also learn how to write articles for blogs or solve crises with actual or potential customers. This will undoubtedly be fundamental for their professional growth and will open the doors to a broader labor market that goes beyond traditional journalism or communication. As a result, the journalists will become an important asset within the company and will have access to positions of greater responsibility in their field of activity.    

Facebook and Instagram can be your allies to raise awareness of your brand” 

This postgraduate certificate in Creation and Management of Digital Communities   contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of practical cases presented by experts in Communication
• Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
• New developments in Management of Digital Communities
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies for the Creation and Management of Digital Communities
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Do you want to learn the keys to improve your company's reputation through social networks? Sign up for this program and learn how to manage virtual communities” 

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

In the digital age, your target audience is online. With this program you will learn how to reach them and build consumer loyalty"

The Internet has favored the creation of virtual communities in which prescribers of your brand can appear"

The use of the Internet and new technologies at a commercial level has improved the interrelationships between brands and customers, creating virtual communities in which not only products are promoted, but also debates are created, and the company's reputation can be improved. Therefore, we are looking for journalists with high skills in the use of digital tools focused on this sector. With this program, the student will acquire the skills to become a first level Community Manager, the one that all companies want to have on staff. 

Virtual communities are capable of leading a brand to success or failure. With this specialization you will be able to manage them to achieve only positive results" 

General Objectives

• Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment) 
• Acquire the fundamentals of transmedia creation, from narrative to production and dynamization in social communities

Specific Objectives

• Gain a deeper understanding of the methodology for the creation and dynamization of a transmedia digital community, including the stimulation of user-generated content
• Be able to manage virtual communities in different social networks to create an appropriate brand image  
  
  

Every company needs to have a professional like you: capable of creating persuasive content to engage and retain customers”