Description

With this postgraduate diploma you will enhance your knowledge about virtual marketing and sales channels in Metaverse in just 6 months”

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The Metaverse has revolutionized the Internet in recent years and, in turn, has influenced the economic actions of humans and their daily lives. Virtual reality has become an environment where financial operations are decentralized, giving the possibility to develop through the free market In this way, and as has been reflected with the "boom" of this technology, a digital product can reach incalculable values, whatever the buyer is willing to pay. An example of this is the GIF of the well-known "cosmic cat", which was sold for 500,000 dollars.

Far from being an isolated event, this virtual macroeconomy only shows signs of growth. Video games have already incorporated it into their methodologies, since to unlock new scenarios it is necessary to buy with . This is just one small piece of the larger picture facing the trade as it has been known up to now. Thus, specialists who are working in this field or who wish to join it, must master to perfection each new technique that appears and intervenes in this virtual paradigm.

For this reason, TECHhas designed a program for IT graduates and other professionals interested in Metaverse Marketing. By taking this program, students will learn about new platforms for the consumption of advertising content, monetization in the virtual context, Web 3.0 communities and immersive experiences. All this, thanks to a 100% virtual mode that allows students to combine their studies with other areas of life, with the help of specialists and a teaching team carefully selected to certify the students' learning. All this, with theoretical and practical content and a focus on future trends in the multiverse.

The Megaverse hides a multitude of undiscovered possibilities, do you want to be the one responsible for promoting new avenues of personalized sales? Get it by mastering the Metaverse Funnel with TECH”

This postgraduate diploma in Metaverse Marketing contains the most complete and up-to-date program on the market. The most important features include:

  • Case studies presented by experts in cryptocurrencies, Blockchain and Web 3.0
  • The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
  • Practical exercises where self-assessment can be used to improve learning
  • Its special emphasis on innovative methodologies
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

KPIs give you the ability to measure the effect of your advertising in the multiverse. Join now to discover an immersive space in full economic growth"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Study wherever you wish with just one click, thanks to this 100% online program and all the facilities that TECH offers you to combine your studies with your personal and professional life"

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Do you want to get started in Metaverse Marketing? Achieve it with the case simulation that will prepare you for your professional future"

Objectives

The main objective of this postgraduate diploma in Metaverse Marketing is to expand and update the technical knowledge of specialists who are already in the Meta field or who wish to join it. It is a program that encompasses the virtual environment and all the elements that make possible the viability of a potential marketing within this digital paradigm. By taking this program, students will be able to analyze the keys to business success in the Metaverse and master the ins and outs of NFT consumption, among many other skills. All this, through a theoretical and practical qualification with which they will achieve their professional goals.

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Carry out effective marketing strategies that are adapted to the demands of your company's target audience, thanks to the techniques that you will acquire with this postgraduate diploma”

General Objectives

  • Generate specialized knowledge on Web 3.0
  • Examine each of the components that make up a Metaverse
  • Develop a Metaverse from the available tools and components
  • Analyze the importance of Blockchain as a data governance model
  • Justify the connection of Blockchain with the present and future of the Metaverse
  • Discover case studies and the impact of decentralized finance in our present and future world
  • Analyze the video game industry's evolution and the first primitive examples of Metaverses
  • Delve into classic business models, the general state of the industry and the creation of the GameFi concept
  • Establish synergies between e-Sport and other gaming industry ecosystems with respect to the current Metaverses
  • Develop new skills that allow students to identify business opportunities in the different media of the metaverse
  • Identify and promote all possible monetization avenues within the Metaverse
  • Delve into the Metaverse experience from a different perspective, being able to understand how all this potential development affects us and answer all the questions of its application in the medium to long term
  • Make the Metaverse part of our daily life to Power get the most out of it in all its areas
  • Prepare ourselves for all the changes that the Metaverse poses for the future, and know how it can affect daily life, business and how we interact with others

Specific Objectives

Module 1. The Metaverse

  • Establish Web 3.0 as the main component for the creation of a Metaverse
  • Determine the barriers and potential for VR and AI
  • Examine the legislation underlying the Metaverses
  • Analyze the different types of digital identity that support a Metaverse
  • Establish the relevance of avatars as a starting point in a Metaverse
  • Specify why three key aspects of the Metaverse can turn it into a multi-activity scenario
  • Develop the Metaverse components in real case studies

Module 2. Metaverse Marketing

  • Structure a marketing plan in a new universe
  • Develop marketing strategies in the Metaverse
  • Locate benefits of the metaverse and immersive marketing for businesses
  • Determine how to exploit the NFT as a bridge to advertising in the Metaverse
  • Monetize the Metaverse
  • Develop new disruptive capabilities
  • Manage multidisciplinary production teams in Metaverses

Module 3. Metaverse Ecosystem and Key Players

  • Analyze the impact of Opensource on the development of the Metaverse ecosystem
  • Examine the role of communities in the ecosystem’s evolution
  • Discuss the new social context of the exponential era
  • Organize the participants of the ecosystem and understand their role
  • Further study projects by developing Metaverses together with an ecosystem
  • Explore business opportunities enabled by ecosystems
  • Understand the need to create an ecosystem to offer a complete view of the market
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Increase your knowledge and acquire the necessary skills to take on the management of any virtual project with guaranteed success”

Postgraduate Diploma in Metaverse Marketing

Metaverse marketing has become one of the most in-demand areas in today's job market. Companies have found in this paradigm an opportunity to develop advertising campaigns and reach a target audience in a more profitable and innovative way. TECH has designed the Postgraduate Diploma in Metaverse Marketing with which you will delve into this booming field, you will be trained in the development of innovative advertising campaigns that involve the user and achieve greater interaction and loyalty.

Specialize in the design of marketing campaigns in the Metaverse

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The Postgraduate Diploma in Metaverse Marketing will allow you to master the techniques for the creation of advertising content for the Metaverse, data analysis and decision-making in the field of digital marketing. In addition, you will delve into aspects such as content monetization and virtual community management. All this, through a 100% online format, which will allow you to adapt the study to your pace of life and access the contents from anywhere.