Learn how to improve sales conversion, through the definition of strategies and the use of marketing in the context of Big Data"

Throughout this module, students will learn to accurately define the consumer by learning specific skills and by searching for and analyzing the necessary information. The student will be taught how to obtain information based on data from searches performed by web users, in order that the student must Break down to define a strategy based on realities, i.e. existing data.
 
Customer Analysis will reveal that products must be differentiated and, to do so, we must learn to differentiate the offer, thus providing the student with the ability to think in the same way as the consumer, detecting the attributes he/she desires. 

Open source intelligence will allow students to expand their scope of knowledge in the use of open sources to combine with the rest of the existing data within the organization.

Lastly, students will see how a real case of application of the world of Big Data to Marketing works with MasterLead, which provides a tool to assess the probability of a lead to become a customer. 

The most useful, practical and efficient learning systems in the international educational system, at your fingertips"

This postgraduate certificate in Master Leads or How to Improve Sales Conversion Using Big Data contains the most complete and up-to-date educational program on the market. The most important features of the training include: 

• Practical case studies presented by experts
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate is the best investment you can make in selecting a refresher program to update your knowledge in Master Leads or How to Improve Sales Conversion Using Big Data”

The program’s teaching staff includes professionals from sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.
 
The design of this program focuses on Problem-Based Learning, which means the student must try to solve the different real-life situations of that arise throughout the academic program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.  

This training has the best teaching material available online or downloadable, to facilitate your study and effort management"

A highly efficient program that will allow you to advance efficiently in everything you will need in this area of work"

The objectives of this postgraduate certificate were established with a basis on realistic and necessary goals for a professional in the sector. Gradually, students will be able to verify their learning and progress in the mastery of the contents so that, at the end, they will have finished a complete process of professional growth.

Boost your ability to work in the area of Big Data, applying in a practical way its possibilities for sales conversion”

General Objectives

• Obtain basic knowledge to gain an insight into the relevance of Marketing in the strategy of any company
• Learn the effective use of data analysis techniques

Specific Objectives 

• Know the different types of marketing and how they are applied in organizations and their influence on business strategies
• Be able to design a central intelligence system (CRM) for decision support based on data analysis and visualization and focused on the company's own context
• Provide an introduction to the web as a massive source of real data based on user searches that can be used in decision making
• Analyze the technologies underlying the various web systems
• Develop open source intelligence solutions, exploiting available data sources
• Learn about data application to improve marketing and sales in business organizations

A stimulating professional growth journey designed to keep you interested and motivated throughout the training”