This Professional master’s degree will give you the keys to know how to implement prototypes of electronic systems that will revolutionize electronic engineering"

Electronics are an essential part of today's economy and are also present in many everyday actions that are performed almost without thinking. The products and services that are used every day make use of them, so it is essential to address the storage of the energy that is generated and consumed, and its distribution and sale, in order to achieve top-level expertise. Certainly, this is an essential area for society, which, in addition, is involved in various sectors to provide them with innovative tools that facilitate their execution.

Engineers who decide to work in this field are aware of the importance of looking for highly specialized programs with which to obtain advanced, useful and quality knowledge that can be of great help for their professional development. For this reason, TECH offers you this Professional master’s degree in Electronic Systems Engineering, a first level program that has been developed by a large group of teachers with extensive experience in the sector.

This Professional master’s degree will provide specialized knowledge on the new lines of the labor market in an increasingly dynamic world, from embedded systems, real time systems, energy, health, transportation, distribution, communication and marketing. In this way, students will become professionals of the future, capable of tackling jobs related to sustainable energy, IoT, autonomous cars, smart buildings, satellite communications, energy generation, distribution and storage, medical electronics, robotics, control, security. Specifically, all the elements of society that have an electronic component associated with them.

A 100% online Postgraduate Certificate that will allow students to distribute their study time, not being conditioned by fixed schedules or the need to move to another physical location, being able to access all the contents at any time of the day, balancing their work and personal life with their academic life.

Knowing how to design, analyze and control electronic systems will position you as a reference professional in the industry”

Esta Professional master’s degree in Electronic Systems Engineering contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in Electronics Engineering
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Electronic Systems Engineering
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program will help you to boost your qualifications and enhance your professional growth”

Its teaching staff includes professionals from the field of engineering, who contribute their work experience to this program, as well as renowned specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

TECH proposes a didactic methodology focused on practical cases to reinforce theoretical knowledge, which favors the learning process"

A top-level program, designed with the most up-to-date material on the market"

This program in Electronic Systems Engineering atTECH has been designed to raise the qualification of engineering professionals to the highest quality standards. To this end, an exhaustive review of relevant subjects such as embedded systems, microelectronics, power converters, biomedical electronics and energy efficiency, among others, is proposed. Issues of great importance to achieve the level of competitiveness in students demanded by today's companies.

The syllabus of this Professional master’s degree includes relevant information on different fields of electronic systems”

Module 1. Embedded Systems

1.1. Embedded Systems

1.1.1. Embedded System
1.1.2. Requirements for Embedded Systems and Benefits
1.1.3. Evolution of Embedded Systems

1.2. Microprocessors

1.2.1. Evolution of Microprocessors
1.2.2. Families of Microprocessors
1.2.3. Future Trend
1.2.4. Commercial Operating System

1.3. Structure of a Microprocessor

1.3.1. Basic Structure of a Microprocessor
1.3.2. Central Processing Unit
1.3.3. Input and Output
1.3.4. Buses and Logical Levels
1.3.5. Structure of a System Based on Microprocessors

1.4. Processing Platforms

1.4.1. Cyclic Executive Operation
1.4.2. Events and Interruptions
1.4.3. Hardware Management
1.4.4. Distributed Systems

1.5. Analysis and Design of Programs for Embedded Systems

1.5.1. Requirements Analysis
1.5.2. Design and Integration
1.5.3. Implementation, Tests and Maintenance

1.6. Operating Systems in Real Time

1.6.1. Real Time, Types
1.6.2. Operating Systems in Real Time. Requirements
1.6.3. Microkernel Architecture
1.6.4. Planning
1.6.5. Task Management and Interruptions
1.6.6. Advanced Operating System

1.7. Design Technique of Embedded Systems

1.7.1. Sensors and Magnitudes
1.7.2. Low Power Modes
1.7.3. Embedded Systems Languages
1.7.4. Peripherals

1.8. Networks and Multiprocessors in Embedded Systems

1.8.1. Types of Networks
1.8.2. Distributed Embedded Systems Networks
1.8.3. Multiprocessors

1.9. Embedded Systems Simulators

1.9.1. Commercial Simulators
1.9.2. Simulation Parameters
1.9.3. Error Checking and Error Handling

1.10. Embedded Systems for the Internet of Things (IoT)

1.10.1. IoT
1.10.2. Wireless Sensor Networks
1.10.3. Attacks and Protective Measures
1.10.4. Resources Management
1.10.5. Commercial Platforms

Module 2. Electronic Systems Design

2.1. Electronic Design

2.1.1. Resources for the Design
2.1.2. Simulation and Prototype
2.1.3. Testing and Measurements

2.2. Circuit Design Techniques

2.2.1. Schematic Drawing
2.2.2. Current Limiting Resistors
2.2.3. Voltage Dividers
2.2.4. Special Resistance
2.2.5. Transistors
2.2.6. Errors and Precision

2.3. Power Supply Design

2.3.1. Choice of Power Supply

2.3.1.1. Common Voltage
2.3.1.2. Design of a Battery

2.3.2. Switch-Mode Power Supplies

2.3.2.1. Types
2.3.2.2. Pulse Width Modulation
2.3.2.3. Components

2.4. Amplifier Design

2.4.1. Types
2.4.2. Specifications
2.4.3. Gain and Attenuation

2.4.3.1. Input and Output Impedances
2.4.3.2. Maximum Power Transfer

2.4.4. Design with Operational Amplifiers (OP AMP)

2.4.4.1. DC Connection
2.4.4.2. Open Loop Operation
2.4.4.3. Frequency Response
2.4.4.4. Upload Speed

2.4.5. OP AMP Applications

2.4.5.1. Inverters
2.4.5.2. Buffer
2.4.5.3. Adder
2.4.5.4. Integrator
2.4.5.5. Restorer
2.4.5.6. Instrumentation Amplification
2.4.5.7. Error Source Compensator
2.4.5.8. Comparator

2.4.6. Power Amplifier

2.5. Oscillator Design

2.5.1. Specifications
2.5.2. Sinusoidal Oscillators

2.5.2.1. Vienna Bridge
2.5.2.2. Colpitts
2.5.2.3. Quartz Crystal

2.5.3. Clock Signal
2.5.4. Multivibrators

2.5.4.1. Schmitt Trigger
2.5.4.2. 555
2.5.4.3. XR2206
2.5.4.4. LTC6900

2.5.6. Frequency Synthesizers

2.5.6.1. Phase Tracking Loop (PTL)
2.5.6.2. Direct Digital Synthesizer (DDS)

2.6. Design of Filters

2.6.1. Types

2.6.1.1. Low Pass
2.6.1.2. High Pass
2.6.1.3. Band Pass
2.6.1.4. Band Eliminator

2.6.2. Specifications
2.6.3. Behavior Models

2.6.3.1. Butterworth
2.6.3.2. Bessel
2.6.3.3. Chebyshev
2.6.3.4. Elliptical

2.6.4. RC Filters
2.6.5. LC Filters Band Pass
2.6.6. Band-Stop Filter

2.6.6.1. Twin-T
2.6.6.2. LC Notch

2.6.7. Active RC Filters

2.7. Electromechanical Design

2.7.1. Contact Switch
2.7.2. Electromechanical Relays
2.7.3. Solid State Relays (SSR)
2.7.4. Coils
2.7.5. Engines

2.7.5.1. Ordinary
2.7.5.2. Servomotors

2.8. Digital Design

2.8.1. Basic Logic of Integrated Circuits (ICs)
2.8.2. Programmable Logic
2.8.3. Microcontrollers
2.8.4. DeMorgan’s Theorems
2.8.5. Functional Integrated Circuits

2.8.5.1. Decoders
2.8.5.2. Multiplexers
2.8.5.3. Demultiplexers
2.8.5.4. Comparators

2.9. Programmable Logic Devices and Microcontrollers

2.9.1. Programmable Logic Device (PLD)

2.9.1.1. Programming

2.9.2. Field Programmable Logic Gate Array (FPGA)

2.9.2.1. VHDL and Verilog Language

2.9.3. Designing with Microcontrollers

2.9.3.1. Embedded Microcontroller Design

2.10. Choosing Components

2.10.1. Resistance

2.10.1.1. Resistor Encapsulation
2.10.1.2. Manufacturing Materials
2.10.1.3. Standard Values

2.10.2. Capacitors

2.10.2.1. Capacitor Packages
2.10.2.2. Manufacturing Materials
2.10.2.3. Code of Values

2.10.3. Coils
2.10.4. Diodes
2.10.5. Transistors
2.10.6. Integrated Circuits

Module 3. Microelectronics

3.1. Microelectronics vs. Electronics

3.1.1. Analog Circuits
3.1.2. Digital Circuits
3.1.3. Signals and Waves
3.1.4. Semiconductor Materials

3.2. Semiconductor Properties

3.2.1. PN Joint Structure
3.2.2. Reverse Breakdown

3.2.2.1. Zener Breakdown
3.2.2.2. Avalanche Breakdown

3.3. Diodes

3.3.1. Ideal Diode
3.3.2. Rectifier
3.3.3. Diode Junction Characteristics

3.3.3.1. Direct Polarization Current
3.3.3.2. Inverse Polarization Current

3.3.4. Applications

3.4. Transistors

3.4.1. Structure and Physics of a Bipolar Transistor
3.4.2. Operation of a Transistor

3.4.2.1. Active Mode
3.4.2.2. Saturation Mode

3.5. MOS Field-Effect Transistors (MOSFETs)

3.5.1. Structure
3.5.2. I-V Features
3.5.3. DC MOSFET Circuits
3.5.4. The Body Effect

3.6. Operational Amplifier

3.6.1. Ideal Amplifier
3.6.2. Settings
3.6.3. Differential Amplifiers
3.6.4. Integrators and Differentiators

3.7. Operational Amplifiers. Uses

3.7.1. Bipolar Amplifiers
3.7.2. CMOS
3.7.3. Amplifiers as Black Boxes

3.8. Frequency Response

3.8.1. Analysis of Frequency Response
3.8.2. High-Frequency Response
3.8.3. Low-Frequency Response
3.8.4. Examples:

3.9. Feedback

3.9.1. General Structure of Feedback
3.9.2. Properties and Methodology of Feedback Analysis
3.9.3. Stability: Bode Method
3.9.4. Frequency Compensation

3.10. Sustainable Microelectronics and Future Trends

3.10.1. Sustainable Energy Sources
3.10.2. Biocompatible Sensors
3.10.3. Future Trends in Microelectronics

Module 4. Instruments and Sensors

4.1. Measurement

4.1.1. Measurement and Control Characteristics

4.1.1.1. Accuracy
4.1.1.2. Loyalty
4.1.1.3. Repeatability
4.1.1.4. Reproducibility
4.1.1.5. Derivatives
4.1.1.6. Linearity
4.1.1.7. Hysteresis
4.1.1.8. Resolution
4.1.1.9. Scope
4.1.1.10. Errors

4.1.2. Classification of Instruments

4.1.2.1. According to its Functionality
4.1.2.2. According to the Variable to Control

4.2. Regulation

4.2.1. Regulatory Systems

4.2.1.1. Open Loop Systems
4.2.1.2. Closed Loop Systems

4.2.2. Types of Industrial Processes

4.2.2.1. Continuous Processes
4.2.2.2. Discrete Processes

4.3. Caudal Sensors

4.3.1. Flow Rate
4.3.2. Units Used for Caudal Measurement
4.3.3. Types of Caudal Sensors

4.3.3.1. Volume Flow Measurement
4.3.3.2. Flow Measurement by Mass

4.4. Pressure Sensors

4.4.1. Pressure
4.4.2. Units Used for Pressure Measurement
4.4.3. Types of Pressure Sensors

4.4.3.1. Pressure Measurement via Mechanical Elements
4.4.3.2. Pressure Measurement via Electromechanical Elements
4.4.3.3. Pressure Measurement via Electronic Elements

4.5. Temperature Sensors

4.5.1. Temperature
4.5.2. Units Used for Temperature Measurement
4.5.3. Types of Temperature Sensors

4.5.3.1. Bimetallic Thermometer
4.5.3.2. Glass Thermometer
4.5.3.3. Resistance Thermometer
4.5.3.4. Thermistors
4.5.3.5. Thermocouples
4.5.3.6. Radiation Pyrometers

4.6. Level Sensors

4.6.1. Liquids and Solids Level
4.6.2. Units Used for Temperature Measurement
4.6.3. Types of Level Sensors

4.6.3.1. Liquid Level Gauges
4.6.3.2. Solid Level Gauges

4.7. Sensors for Other Physical and Chemical Variables

4.7.1. Sensors for Other Physical Variables

4.7.1.1. Weight Sensors
4.7.1.2. Speed Sensors
4.7.1.3. Density Sensors
4.7.1.4. Humidity Sensors
4.7.1.5. Flame Sensors
4.7.1.6. Solar Radiation Sensors

4.7.2. Sensors for Other Chemical Variables

4.7.2.1. Conduction Sensors
4.7.2.2. pH Sensors
4.7.2.3. Gas Concentration Sensors

4.8. Actuators

4.8.1. Actuators
4.8.2. Engines
4.8.3. Servo-Valves

4.9. Automatic Control

4.9.1. Automatic Regulation
4.9.2. Types of Regulators

4.9.2.1. Two-Step Controller
4.9.2.2. Provider Controller
4.9.2.3. Differential Controller
4.9.2.4. Proportional-Differential Controller
4.9.2.5. Integral Controller
4.9.2.6. Proportional-Integral Controller
4.9.2.7. Proportional-Integral-Differential Controller
4.9.2.8. Digital Electronic Controller

4.10. Control Applications in Industry

4.10.1. Selection Criteria of a Control System
4.10.2. Examples of Typical Controls in Industry

4.10.2.1. Ovens
4.10.2.2. Dryer
4.10.2.3. Combustion Control
4.10.2.4. Level Control
4.10.2.5. Heat Exchangers
4.10.2.6. Central Nuclear Reactor

Module 5. Power Electronic Converters

5.1. Power Converter

5.1.1. Power Electronics
5.1.2. Applications of Power Electronics
5.1.3. Power Conversion Systems

5.2. Converters

5.2.1. Converters
5.2.2. Types of Converters
5.2.3. Characteristic Parameters
5.2.4. Fourier Series

5.3. AC/DC Conversion. Single-Phase Uncontrolled Rectifiers

5.3.1. AC/DC Converters
5.3.2. Diode
5.3.3. Uncontrolled Half-Wave Rectifier
5.3.4. Full-Wave Uncontrolled Rectifier

5.4. AC/DC Conversion. Single-Phase Uncontrolled Rectifiers

5.4.1. Thyristor
5.4.2. Half-Wave Controlled Rectifier
5.4.3. Full-Wave Controlled Rectifier

5.5. Three-Phase Rectifiers

5.5.1. Three-Phase Rectifiers
5.5.2. Three-Phase Controlled Rectifiers
5.5.3. Three-Phase Uncontrolled Rectifiers

5.6. DC/AC Conversion. Single-Phase Inverters

5.6.1. DC/AC Converters
5.6.2. Single-Phase Square Wave Controlled Inverters
5.6.3. Single-Phase Inverters Using Sinusoidal PWM Modulation

5.7. DC/AC Conversion. Three-Phase Inverters

5.7.1. Three-Phase Inverters
5.7.2. Three-Phase Square Wave Controlled Inverters
5.7.3. Three-Phase Inverters Using Sinusoidal PWM Modulation

5.8. DC/DC Conversion

5.8.1. DC/DC Converters
5.8.2. DC/DC Converters Classification
5.8.3. DC/DC Converters Control
5.8.4. Reducing Converter

5.9. DC/DC Conversion. Elevating Converter

5.9.1. Elevating Converter
5.9.2. Reducing-Elevating Converter
5.9.3. Cúk Converter

5.10. AC/AC Conversion

5.10.1. AC/AC Converters
5.10.2. AC/AC Converters Classification
5.10.3. Voltage Regulators
5.10.4. Cycloconverters

Module 6. Digital Processing

6.1. Discrete Systems

6.1.1. Discrete Signals
6.1.2. Stability of Discrete Systems
6.1.3. Frequency Response
6.1.4. Fourier Transform
6.1.5. The Z Transform
6.1.6. Signal Sample

6.2. Convolution and Correlation

6.2.1. Signal Correlation
6.2.2. Signal Convolution
6.2.3. Application Examples

6.3. Digital Filters

6.3.1. Classes of Digital Filters
6.3.2. Hardware Used for Digital Filters
6.3.3. Frequency Analysis
6.3.4. Effects of the Filter on the Signals

6.4. Non-Recursive Filters (FIR)

6.4.1. Non-Infinite Impulse Response
6.4.2. Linearity
6.4.3. Determination of Poles and Zeros
6.4.4. Design of FIR Filters

6.5. Recursive Filters (IIR)

6.5.1. Recursion in Filters
6.5.2. Infinite Impulse Response
6.5.3. Determination of Poles and Zeros
6.5.4. Design of IIR Filters

6.6. Signal Modulation

6.6.1. Modulation in Amplitude
6.6.2. Modulation in Frequency
6.6.3. Modulation in Phase
6.6.4. Demodulators
6.6.5. Simulators

6.7. Digital Image Processing

6.7.1. Color Theory
6.7.2. Sample and Quantification
6.7.3. Digital Processing with OpenCV

6.8. Advanced Techniques in Image Digital Processing

6.8.1. Image Recognition
6.8.2. Evolutionary Algorithms for Images
6.8.3. Image Databases
6.8.4. Machine Learning Applied to Writing

6.9. Voice Digital Processing

6.9.1. Voice Digital Processing Model
6.9.2. Representation of the Voice Signal
6.9.3. Voice Codification

6.10. Advanced Voice Processing

6.10.1. Voice Recognition
6.10.2. Speech Signal Processing for Diction
6.10.3. Digital Speech Therapy Diagnosis

Module 7. Biomedical Electronics

7.1. Biomedical Electronics

7.1.1. Biomedical Electronics
7.1.2. Characteristics of Biomedical Electronics
7.1.3. Biomedical Instrument Systems
7.1.4. Structure of a Biomedical Instrumentation System

7.2. Bioelectrical Signals

7.2.1. Origin of Bioelectrical Signals
7.2.2. Conduction
7.2.3. Potential
7.2.4. Propagation of Potentials

7.3. Bioelectrical Signal Processing

7.3.1. Bioelectrical Signal Acquisition
7.3.2. Amplification Techniques
7.3.3. Safety and Insulation

7.4. Bioelectrical Signal Filter

7.4.1. Noise
7.4.2. Noise Detection
7.4.3. Noise Filtering

7.5. Electrocardiogram

7.5.1. Cardiovascular System

7.5.1.1. Action Potentials

7.5.2. ECG Waveform Nomenclature
7.5.3. Cardiac Electric Activity
7.5.4. Electrocardiography Module Instrumentation

7.6. Electroencephalogram

7.6.1. Neurological System
7.6.2. Electrical Brain Activity

7.6.2.1. Brain Waves

7.6.3. Electroencephalography Module Instrumentation

7.7. Electromyogram

7.7.1. The Muscular System
7.7.2. Electrical Muscular Activity
7.7.3. Electromyography Module Instrumentation

7.8. Spirometry

7.8.1. Respiratory System
7.8.2. Spirometric Parameters

7.8.2.1. Interpretation of the Spirometric Test

7.8.3.  Spirometry Module Instrumentation

7.9. Oximetry

7.9.1. Circulatory System
7.9.2. Operation Principle
7.9.3. Accuracy of Measurements
7.9.4. Oximetry Module Instrumentation

7.10. Electrical Safety and Regulations

7.10.1. Effects of Electric Currents on Living Things
7.10.2. Electrical Accidents
7.10.3. Electrical Safety of Electromedical Equipment
7.10.4. Classification of Electromedical Equipment

Module 8. Energy Efficiency. Smart Grid

8.1. Smart Grids and Microgrids

8.1.1. Smart Grid
8.1.2. Benefits
8.1.3. Obstacles for its Implementation
8.1.4. Microgrids

8.2. Measuring Equipment

8.2.1. Architecture
8.2.2. Smart Meters
8.2.3. Sensor Networks
8.2.4. Phasor Measurement Units

8.3. Advanced Measuring Infrastructure (AMI)

8.3.1. Benefits
8.3.2. Services
8.3.3. Protocols and Standards
8.3.4. Security/Safety

8.4. Distributed Generation and Energy Storage

8.4.1. Generation Technologies
8.4.2. Storage Systems
8.4.3. Electric Vehicle
8.4.4. Microgrids

8.5. Power Electronics in the Energy Field

8.5.1. Smart Grid Requirements
8.5.2. Technologies
8.5.3. Applications

8.6. Demand Response

8.6.1. Objectives
8.6.2. Applications
8.6.3. Models

8.7. General Architecture of Smart Grid

8.7.1. Models
8.7.2. Local Networks: HAN, BAN, IAN
8.7.3. Neighborhood Area Network and Field Area Network
8.7.4. Wide Area Network

8.8. Smart Grid Communications

8.8.1. Requirements
8.8.2. Technologies
8.8.3. Communications Standards and Protocols

8.9. Interoperability, Standards and Security in Smart Grids

8.9.1. Interoperability
8.9.2. Standards
8.9.3. Security/Safety

8.10. Big Data for Smart Grids

8.10.1. Analytical Models
8.10.2. Scope of Application
8.10.3. Data Sources
8.10.4. Storage Systems
8.10.5. Frameworks

Module 9. Industrial Communications

9.1. The Systems in Real Time

9.1.1. Classification
9.1.2. Programming
9.1.3. Planning

9.2. Communication Networks

9.2.1. Transmission of medium
9.2.2. Basic Configurations
9.2.3. CIM Pyramid
9.2.4. Classification
9.2.5. OSI Model
9.2.6. TCP/IP Model

9.3. Fieldbuses

9.3.1. Classification
9.3.2. Distributed and Centralized Systems
9.3.3. Distributed Control Systems

9.4. BUS AS-i

9.4.1. Physical Level
9.4.2. Level of Scope
9.4.3. Error Control
9.4.4. Components

9.5. CANopen

9.5.1. Physical Level
9.5.2. Level of Scope
9.5.3. Error Control
9.5.4. DeviceNet
9.5.5. ControlNet

9.6. Profibus

9.6.1. Physical Level
9.6.2. Level of Scope
9.6.3. Level of Application
9.6.4. Communication Model
9.6.5. Operation System
9.6.6. ProfiNet

9.7. Modbus

9.7.1. Physical Media
9.7.2. Access to the Media
9.7.3. Series Transmission Modes
9.7.4. Protocol
9.7.5. TCP Modbus

9.8. Industrial Ethernet

9.8.1. ProfiNet
9.8.2. TCP Modbus
9.8.3. Ethernet/IP
9.8.4. EtherCAT

9.9. Wireless Communication

9.9.1. 802.11. Networks (Wi-Fi)
9.9.2. 802.15.1. Networks (Bluetooth)
9.9.3. 802.15.4. Networks (ZigBee)
9.9.4. WirelessHART
9.9.5. WiMAX
9.9.6. Mobile Phone-Based Networks
9.9.7. Satellite Communications

9.10. IoT in Industrial Environments

9.10.1. The Internet of Things
9.10.2. IoT Device Characteristics
9.10.3. Application of IoT in Industrial Environments
9.10.4. Security Requirements
9.10.5. Communication Protocols MQTT and CoAP

Module 10. Industrial Marketing

10.1. Marketing and Analysis of the Industrial Market

10.1.1. Marketing
10.1.2. Understanding the Market and Customer Guidance
10.1.3. Differences Between Industrial Marketing and Consumer Marketing
10.1.4. Industrial Market

10.2. Marketing Planning

10.2.1. Strategic Planning
10.2.2. Analysis of the environment
10.2.3. Business Mission and Objectives
10.2.4. The Marketing Plan in Industrial Companies

10.3. Managing the Marketing Information

10.3.1. Knowledge of the Client in the Industrial Sector
10.3.2. Learning from the Market
10.3.3. MIS (Marketing Information System)
10.3.4. Commercial Research

10.4. Marketing Strategies

10.4.1. Segmentation
10.4.2. Evaluation and Choice of Target Market
10.4.3. Differentiation and Positioning

10.5. Marketing Relations in the Industrial sector

10.5.1. Creating Relationships
10.5.2. From Transactional Marketing to Relationship Marketing
10.5.3. Design and Implementation of an Industrial Relational Marketing Strategy

10.6. Value Creation in the Industrial Market

10.6.1. Marketing Mix and Offering
10.6.2. Advantages of Inbound Marketing in the Industrial Sector
10.6.3. Value Proposal in the Industrial Market
10.6.4. Industrial Purchasing Process

10.7. Pricing Policies

10.7.1. Pricing Policies
10.7.2. Objectives of Pricing Policies
10.7.3. Pricing Strategies

10.8. Communication and Branding in the Industrial Sector

10.8.1. Branding
10.8.2. Building a Brand in the Industrial Market
10.8.3. Stages in Communication Development

10.9. Commercial Function and Sales in Industrial Markets

10.9.1. Importance of Commercial Management in the Industrial Company
10.9.2. Sales Force Strategy
10.9.3. Commercial Figure in the Industrial Market
10.9.4. Commercial Negotiation

10.10. Distribution in Industrial Environments

10.10.1. Nature of Distribution Channels
10.10.2. Distribution in the Industrial Sector: Competitive Factor
10.10.3. Types of Distribution Channels
10.10.4. Choosing the Distribution Channel

This program is designed to meet the demand from engineers for specific programs on electronic systems”