After this program, you will be able to work in different markets designing innovative and functional packaging solutions for their products. Start now”

Understanding the role of packaging design in the supply chain is the basis for the generation of ideas. Each sector offers specific conditions and characteristics that the designer must be aware of. Therefore, it is necessary to have an operational vision of design that is complemented with the legal aspects to be taken into account in the environment of the profession and with prototyping and product development techniques that must be applied to packaging.

For example, 65% of consumers in the cosmetics sectors purchase the product for the packaging, abelling and as a continuation of the beauty experience, being this the reason why they are inclined to buy one or another competing product. For its part, jewelry was a pioneer in the phenomenon of Unboxing, its boxes require the elegance and sophistication of the timeless luxury of leather and velvet in intense but traditional colors, among which the brand logo is born, almost always in gold letters.

In the case of the wine and gourmet products sector, it is included within a premium product market, where the sensory consumption experience has to be reflected through design. Taking into account the use of glass, the play of colors and typography, the design of the logo and the secondary packaging for its correct transport and distribution. The FMCG sector requires packaging structures that comply with an original design, but allow the customer to enjoy the product on a daily basis without losing the quality of the content or its properties.

Therefore, design keys will be shown for each of these sectors that will be delved into in this postgraduate diploma in Packaging Logistics, where the new regulations and design concepts towards a more sustainable packaging, including nanotechnology to regulate the temperature or the replacement of labels by QR codes, among other strategies that will be raised within the syllabus of this program. As a result, a new design professional with technical and human skills that will make them stand out in their work environment.

All this, through the most avant-garde methodology of study 100% online powered by TECH, which gives you the flexibility and quality that today's professional needs to balance their daily schedule, with a new purpose of intellectual improvement. Accompanied by high-level teaching staff that will use numerous multimedia teaching resources such as practical exercises, video techniques, interactive summaries or lectures to facilitate the process.

You will be able to incorporate the techniques of nanotechnology and interactive packaging to the FMCG market as part of a strategy of constant innovation in your designs"

This postgraduate diploma in Packaging Logistics contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Design, Marketing and Communication
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the process of self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The technology and Relearning applied in TECH Technology University's study methodology will allow you to acquire skills and knowledge with better results than any other current methodology"

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn how to design the right packaging for gourmet, wine, jewelry, cosmetics and consumer products. With the latest market trends"

With this program you will manage development techniques, product prototyping and testing to apply them to packaging design"

The objective of this postgraduate diploma in Packaging Logistics is to provide the fundamentals of packaging design for the FMCG, jewelry, cosmetics, gourmet and wine sectors, in order to understand the importance and role of packaging in the supply chain. The intention is for the student to understand the needs in each case and master the techniques to be implemented in a precise manner; therefore, at the end of this program the student will have all the competencies and skills necessary to perform successfully in the creation of design models that are more responsible with the environment and adapted to new technologies.

The new regulation that all plastic packaging must be recyclable by 2030 has raised new scenarios for packaging design. Get to know them in this professional program"

General Objectives

• Create a conceptual, experimental and/or commercial visual identity adapted to all kinds of products
• Manage a complete packaging project and a customized portfolio
• Assimilate the product value chain in a comprehensive manner: from design to opening the package at home or sale in the store
• Generate branding  and marketing strategies through the use of Big Data and continuous assessment
• Design all packaging  structures with advanced knowledge of their materials and real-life applications
• Handle Ecopackaging and the materials involved in the design of product packaging
• Apply packaging design from mass consumption to cosmetics, jewelry or gourmet products and the luxury packaging market

Specific Objectives

Module 1. Jewelry and Cosmetics Packaging

• Incorporate the cosmetic consumer needs of traditional and emerging audiences, understanding that cosmetic packaging is the difference between the purchase of a product in most of the occasions
• Master design techniques throughout the packaging process aligning exterior, interior and product packaging
• Broaden the criteria for the application of styles in the cosmetic field, since packaging design is very defined and polarized
• Manage creative experimental packaging  techniques to increase exclusivity through the value of the packaging
• Generate new designs based on the design of jewelry packaging, taking into account the main lines of design in the luxury sector

Module 2. Gourmet and Wine Packaging

• Incorporate family traditions and the recreation of good times in a product that is conceived as an intangible part of the country's cultural heritage
• Manage the casuistry and technical aspects of wine and gourmet product packaging, finding a balance between functional design and aesthetics
• Master the materials that make up the product packaging such as stoppers, glass and secondary packaging
• Design the label according to an information architecture that takes into account the quality seals and reflects the brand's personality
• Manage the user experience by understanding that it is a sensory experience in which the sense of taste must also enter through the eyes

Module 3. Packaging and Design in Mass Consumption

• Generate transparency and efficiency in food packaging, determining factors in the correct development of our physical health
• Incorporate nanotechnology and interactive  packaging  techniques into the mass consumption market as part of a constant innovation strategy
• Assimilate the needs of the food product and its preservation, transportation and storage conditions
• Analyze the results of the packaging design from a functional as well as an aesthetic perspective
• Manage personalization trends in the field of design for brands and mass consumption audiences

Module 4. Operational Development of Packaging

• Identify the role of design within the commodity supply chain
• Manage product development, prototyping and testing techniques to be applied to packaging design
• Increase the student's visionary design skills through a global perspective of the "package journey"
• Incorporate all legal and regulatory knowledge on the use and exploitation of intellectual property
• Master your role as a designer and improve your working relationships

With this postgraduate diploma you will master all the content of the casuistry and technical aspects of wine and gourmet product packaging, finding a balance between functional design and aesthetics"