With this Hybrid professional master’s degree, you will acquire specialized knowledge in the use of AI to optimize marketing strategies, automate processes and personalize the customer experience”

The adoption of Artificial Intelligence in Marketing continues to rise, with tools that allow to optimize advertising campaigns in real time through predictive analytics and programmatic advertising. Chatbots and virtual assistants have improved customer service, offering instant and accurate responses, which has enhanced the user experience.

This is how this Hybrid professional master’s degreeis born, in which professionals will apply advanced machine learning tools to improve communication with customers, as well as personalize user experiences, both on websites and social networks.  They will also develop skills in the creation and management of chatbots and virtual assistants, essential to optimize customer interaction and customer service. 

Likewise, experts will acquire knowledge on the use of AI to improve search engine positioning (SEO and SEM), using predictive analytics and Big Data to create more effective Marketing strategies. In addition, they will specialize in the personalization and automation of Email Marketing campaigns, while examining emerging trends and staying at the forefront of the industry. 

Finally, they will delve into the automation and optimization of Marketing processes through AI, with a focus on the integration of data and platforms to improve advertising campaigns through machine learning. In this sense, advanced technologies will be used for the analysis of large volumes of data, developing predictive analytics that facilitate informed decision-making.

In this way, TECH has developed a complete program that will be divided into two sections.  The first, fully online, will focus on theory, using the revolutionary Relearning methodology, consisting of continuous reiteration of key concepts for optimal assimilation of content. The second section will consist of a 3-week practical internship in a leading company in the sector.

You'll be able to predict consumer needs using virtual assistants and other AI tools, optimizing lead generation and commercial strategies”

This Hybrid professional master’s degree in Artificial Intelligence in Marketing and Communication contains the most complete and up-to-date program on the market. The most important features include:

• Development of more than 100 case studies presented by Artificial Intelligence professionals, experts in Marketing and Communication, as well as university professors with extensive experience in these fields
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather essential information on those techniques and tools that are essential for professional practice
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out a internship in one of the best companies

The 3-week hands-on experience will allow you to face real challenges, preparing you to lead innovation projects in the field of Digital Marketing with Artificial Intelligence”

This Hybrid professional master’s degree, which has a professionalizing nature and a blended learning modality,  is aimed at updating Artificial Intelligence professionals who perform their duties in the Marketing and Communication Departments, and who require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge into practice, as well as the theoretical-practical elements will facilitate the updating of knowledge.

Thanks to its multimedia content elaborated with the latest educational technology, they will allow the Artificial Intelligence professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to prepare in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. 

For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will develop chatbots, predictive analytics and automated campaigns, gaining technical skills that are in high demand in the industry, from the best digital university in the world, according to Forbes: TECH"

Upon completion, you will be prepared to take on strategic roles and lead the digital transformation in Marketing and Communication, increasing your opportunities for employment and professional growth"

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.