University certificate
Scientific endorser
The world's largest faculty of sports science”
Why study at TECH?
The Postgraduate diploma allows education in simulated environments, which provide immersive learning programmed to prepare for real situations”
Sport is a transversal discipline that in recent years has grown both nationally and internationally, becoming an economic sector with a great impact on the GDP. For this reason, specialized professionals are needed who have specific knowledge of the sports environment, its players, basic applicable regulations, as well as all the areas that have an impact on sports, such as finance, law, marketing, communication, events and new trends.
One of the characteristics that differentiate this program from others is the relationship between the different topics of the modules at a theoretical level, but above all at a practical level so that the student obtains real examples of Marketing, Communication and Organization of Sports Events, as well as the professional world of sports, resulting in the student being able to build knowledge in the most complete way.
The teaching team of this program has made a careful selection of each of the topics of this specialization to offer the student an opportunity to study as complete as possible and always linked to current events.
Thus, TECH has set out to create contents of the highest teaching and educational quality that will turn students into successful professionals, following the highest quality standards in teaching at an international level. Therefore, we offer you this Postgraduate diploma with a rich content that will help you reach the elite in Marketing, Communication and Organization of Sports Events. As it is an online program, students will not be bound by fixed schedules or the need to move to another physical location, but rather, they can access the content at any time of the day, balancing their professional or personal life with their academic life.
Immerse yourself in the study of this Postgraduate diploma and improve your skills in Marketing, Communication and Organization of Sports Events"
This Postgraduate diploma in Marketing, Communication and Organization of Sports Events contains the most complete and up-to-date scientific program on the market. Its most notable features are:
- The development of numerous case studies presented by specialists in Marketing, Communication and Organization of Sports Events
- The graphic, schematic and practical contents of the course are designed to provide all the essential information required for professional practice
- Exercises where the self-assessment process can be carried out to improve learning
- Algorithm-based interactive learning system for decision making
- Special emphasis on innovative methodologies in personal training
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Content that is accessible from any fixed or portable device with an Internet connection
This Postgraduate diploma is the best investment you can make in the selection of a refresher program for two reasons: in addition to updating your knowledge as a personal trainer, you will obtain a qualification from TECH Global University"
Its teaching staff includes professionals belonging to the field of sports sciences, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities.
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive knowledge programmed to learn in real situations.
This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned and experienced experts in Marketing, Communication and Organization of Sports Events.
This Postgraduate diploma is a must for professionals who want to achieve success in the world of sports performance"
The most up-to-date academic program provided by outstanding teachers experienced in the world of sports and academia"
Syllabus
The structure of the contents has been designed by a team of professionals knowledgeable about the implications of the program in daily practice, aware of the relevance of the current relevance of quality specialization in Marketing, Communication and Organization of Sports Events; and committed to quality teaching through new educational technologies.
We have the most complete and up-to-date scientific program on the market. We want to provide you with the best qualification”
Module 1. Strategic Planning in Sports Organizations
1.1. Introduction to Strategic Planning and Analysis in Professional Sport
1.2. Purchase and Sale of Sports Entities
1.3. Soccer Club Management
1.4. Sports Structure and Planning
1.5. Business Development and Stadium Operation
1.6. Brand Development and Commercial Rights
1.7. TV Rights
1.8. Internationalization of Sports Entities
1.9. Holding Companies and Investment Funds
1.10. Practical Business Models
Module 2. Marketing and Communication in Sports
2.1. Introduction to Sports Marketing
2.2. Marketing Plan
2.3. Branding and Brand Development
2.4. Sports Sponsorship
2.5. Ambush Marketing
2.6. Communication in Sport
2.7. Digital Marketing and Sports
2.8. Specialization in Women Sports
2.9. Sports Marketing and Other Areas
2.10. Trends in Sports Marketing
Module 3. Organization of Sports Events
3.1. Introduction to Sports Events
3.2. Origin and History of Sports Events
3.3. Management of Sports Events
3.4. Planning as a Success Factor
3.5. General Plan of the Sports Event
3.6. Forms of Income
3.7. Sponsorships
3.8. Communication
3.9. Sports Tourism and Local Promotion
3.10. Success Stories of Sports Events
Module 4. Leadership and People Management in Sports
4.1. Leadership Styles
4.2. Managerial Skills
4.3. Entrepreneurship
4.4. HR and Talent Management
4.5. Team Management
4.6. Coaching Applied in Sports
4.7. Negotiation
4.8. Conflict Resolution
4.9. Communicative Skills
4.10. Pressure Management
A unique, key and decisive training experience to boost your professional development”
Postgraduate Diploma in Marketing, Communication and Organization of Sports Events
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Marketing, communication and organization of sporting events are very important areas in the sports industry, as they allow to promote events, teams and sports in general, and generate revenue for organizers and sponsors.
Sports marketing involves the promotion of teams, events and sports in general with the aim of increasing brand visibility and popularity, and attracting sponsors and fans. This can include the use of traditional and digital media, such as television, radio and print ads, social media and digital marketing, among others.
Sports communication involves managing information and communication between teams, event organizers, media and fans. This can include managing media relations, creating and distributing content, and managing the public image of teams and events. Sports communication can also involve crisis management and conflict resolution.
Sports event organization involves the planning and execution of events, such as competitions, tournaments and matches. This includes managing logistics, security, equipment and sponsors, as well as making contractual agreements and managing media and fan relations.
To be successful in these areas, it is important to have a good understanding of the target audience, the market and current trends in the sports industry. It is also important to have negotiation, leadership and crisis management skills, and to be well versed in the latest marketing, communication and event management techniques.
Marketing, communication and sports event organization are very important areas in the sports industry, as they allow you to promote events and teams, generate revenue and increase the visibility and popularity of sports in general. These areas require a specific set of skills and knowledge and are essential to the success of the sports industry.