TECH will provide you with first-hand material on the Postgraduate certificate sector, as well as audiovisual support of the highest level"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom,TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The program in Postgraduate certificate is a program that is specifically aimed at specific knowledge related to the importance of rhetorical figures in commercial communication. Also, this academic program is oriented in a theoretical-practical structure, accompanied by a broad background and a wealth of knowledge of a fully qualified teaching team in the advertising area.

A curriculum developed with the purpose of delving into key aspects to stimulate creative thinking"

Syllabus

This program contains 6 weeks of continuous learning, in which TECH will guide the graduate to the paths of professional success through a high quality education, starting from excellence and efficiency. In this way, students will reach the most important positions in the advertising sector, passing through the Challenges imposed by the work environment with rigor, Therefore, this program facilitates a variety of skills related to creative briefing. 

The teaching team has designed a syllabus that integrates 1 module, with the purpose of enhancing the students' knowledge related to the vision of creativity as a collaborative agent in the development of communication.  

Likewise, the students of this program will integrate in their learning about the development of skills in creative communication to improve the relationship between the brand and the consumer. In this way, graduates will be able to acquire first-level skills related to the actions of creative advertising thinking. 

Also,TECH thinks about comfort and excellence, that is why this program offers the most complete and high quality update, being a qualification of great flexibility by only needing a device with Internet connection to easily access the Virtual Campus from the comfort of the place where you are.

This Advertising Idea Generation takes place over 6 weeks and is divided into 1 module.

Module 1. The generation of advertising ideas

Where, When and How is it Taught?

TECHoffers students the opportunity to take this Advertising Idea Generationin Postgraduate certificateentirely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Global Financial Environment Analysis

1.1. What Does It Take to Get to the Idea  

1.1.1. State the Problem 
1.1.2. Stopping to Think, the First Step to Differentiate Yourself 
1.1.3. Think, Reflect, Think Again... and So on for Several Days. 
1.1.4. Convincing Yourself to Get There 
1.1.5. A Creative Environment Stimulates Creativity 
1.1.6. How Your Creativity is Contagious 
1.1.7. Get out of the Office, Live, Enjoy 
1.1.8. The Creative Briefing 
1.1.9. Creative Demand 
1.1.10. Break with the Established 
1.1.11. The Key Word: Partnership  

1.2. Creative Thinking 

1.2.1. People who Have Theorized about Creative Thinking 
1.2.2. Key Aspects to Stimulate Creative Thinking according to de Bono. 
1.2.3. Conclusions  

1.3. Creative Process 

1.3.1. The Creative Concept 
1.3.2. The Creative Strategy in Function of the Product Life Cycle 
1.3.3. Launching Strategies 

1.4. The Advertising Creative's Software 

1.4.1. Actions of Creative Advertising Thinking  
1.4.2. Phases 
1.4.3. Possibilities of Use 
1.4.4. Safety Rules 
1.4.5. Thought Process 

1.5. The Creative Team 

1.5.1. The Copy or Copywriter 
1.5.2. The Designer and the Art Director 
1.5.3. The Creative Director 
1.5.4. The Creative 
1.5.6. Six Thinking Hats 

1.6. Rhetorical Thinking 

1.6.1. Most Used Rhetorical Figures 
1.6.2. Importance of Rhetorical Figures in Commercial Communication. 
1.6.3. Examples of Rhetorical Advertisements 

1.7. Designing with Creativity 

1.7.1. Image Manipulation  
1.7.2. Production  
1.7.3. Visual Rhetoric 
1.7.4. Typography in Advertising 

1.8. Recommendations for Creating 

1.8.1. Meaningful Copy 
1.8.2. Phrases of the Great Advertising Creatives 
1.8.3. Recommendations of Famous Designers 

1.9. Types of Creativity 

1.9.1. Artistic 
1.9.2. Scientist  
1.9.3. Technological. 
1.9.4. Corporate 
1.9.6. Advertising 
1.9.7. Designers 

1.10. Creative Profiles 

1.10.1. Visionaries 
1.10.2. Experimenters 
1.10.3. Observers 
1.10.4. Connectors 
1.10.5. Analytical 
1.10.6. Collaborators 
1.10.7. Narrators 

Update your knowledge on the functions and objectives of international financial organizations with this Postgraduate certificate"