TECH offers you a first class academic experience that will turn you into a specialist in Commercial Management focused on the Pharmaceutical industry"

In the Pharmaceutical Industry, Commercial Management and Marketing involve multiple departments, in charge of the exhaustive market research, the sales process or the planning of promotional campaigns through the different existing online and offline communication channels. In this way, the collection of all this information and its application will allow the sector to successfully launch innovative products that meet the needs of the market. 

In this scenario, it is essential to have pharmaceutical professionals who, in addition to knowing the characteristics of the product itself, are aware of advances in other equally important areas for the implementation of effective sales and promotion projects. This Professional master’s degree in Commercial and Marketing Management in the Pharmaceutical Industry was created for this purpose.  

It is a program that provides students with the most rigorous and exhaustive information on team coordination and the establishment of solid relationships with other health care professionals and suppliers. It will also delve into the development and management of marketing lines of action or the new technologies that are transforming the sector. 

To achieve this goal, the excellent specialized faculty that teaches this program provides high quality content, complemented by multimedia resources, case study simulations and essential readings to further extend the program's syllabus.  

The professionals have, before them, a unique opportunity to obtain a complete update from the hand of real experts and through a flexible teaching methodology. All they need is a digital device with an Internet connection to view, at any time of the day, the content hosted on the virtual platform. In this way, this academic institution gives pharmacists total freedom to reconcile their daily activities with their daily activities. 

You will acquire knowledge about the structure and inner workings of the pharmaceutical industry, which will allow you to make strategic decisions”

This Professional master’s degree in Commercial and Marketing Management in the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:  

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

With this university program you will improve your commercial skills and fully master the exclusive sales process in the pharmaceutical sector"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will obtain the necessary skills to lead and manage teams efficiently in the pharmaceutical field through this 100% online program"

Acquire the necessary skills to conduct market research and discover business opportunities within the industry"

The Professional master’s degree in Commercial and Marketing Management in the Pharmaceutical Industry aims to provide experts with a complete and updated perspective of the sales and promotion tactics and strategies used in this area. To achieve this, TECH implements one of the most advanced methodologies in the academic field, the Relearningsystem. In this way, graduates will consolidate complex concepts with less effort and higher performance. 

Through the Relearning method you will be able to reduce study time and strengthen your understanding of key concepts in the long term in an effective way"

Module 1. Pharmaceutical Industry

1.1. Pharmaceutical Market

1.1.1. Structure of the Pharmaceutical Market
1.1.2. Pharmaceutical Market Players
1.1.3. Fundamentals of the Pharmaceutical Market
1.1.4. Development of the Pharmaceutical Market

1.2. Product Types

1.2.1. Oral Drugs
1.2.2. Injectable Drugs
1.2.3. Topical Drugs
1.2.4. Inhaled Drugs

1.3. Clinical Trials and Regulatory Approval

1.3.1. Clinical Trial Design
1.3.2. Clinical Trial Planning
1.3.3. Clinical Trial Participant Selection
1.3.4. Clinical Trial Methodology

1.4. Supply Chain

1.4.1. Supply Chain Information Systems
1.4.2. Technology in the Supply Chain
1.4.3. Cold Chain Management
1.4.4. Transportation and Logistics Management

1.5. Drug Distribution 

1.5.1. Distribution Channels
1.5.2. Inventory Management
1.5.3. Order Management
1.5.4. Risk Management

1.6. Marketing

1.6.1. Marketing Fundamentals
1.6.2. Competitive Analysis
1.6.3. Positioning
1.6.4. Health Professional Relationships

1.7. Technological Innovations in the Pharmaceutical Industry

1.7.1. Disruptive Technologies
1.7.2. Artificial Intelligence
1.7.3. Big Data
1.7.4. Bioinformatics

1.8. Price

1.8.1. Cost Analysis
1.8.2. Pricing Strategies
1.8.3. Pricing Policies
1.8.4. Differential Pricing

1.9. Drug Manufacturing

1.9.1. Good Manufacturing Practices
1.9.2. Manufacture Process
1.9.3. Sterilization Techniques
1.9.4. Validation Process

1.10. Quality Control of Drugs

1.10.1. Good Laboratory Practices
1.10.2. Physicochemical Analysis Methods
1.10.3. Analytical Method
1.10.4. Microbiological Analysis

Module 2. Structure of the Pharmaceutical Industry

2.1. Pharmaceutical Development

2.1.1. Drug Discovery
2.1.2. Pharmacokinetics
2.1.3. Pharmacodynamics
2.1.4. Preclinical Trials

2.2. The Pharmaceutical Laboratory

2.2.1. Good Laboratory Practices
2.2.2. Laboratory Equipment
2.2.3. Laboratory Instrumentation
2.2.4. Microbiological Analysis

2.3. R&D

2.3.1. Screening Techniques
2.3.2. Validation Techniques
2.3.3. Rational Design
2.3.4. Medicinal Chemistry

2.4. Patents 

2.4.1. Fundamentals of Intellectual Property
2.4.2. Patent Application Procedures
2.4.3. Patentability Analysis
2.4.4. Protection Strategies

2.5. Generics

2.5.1. Therapeutic Equivalence
2.5.2. Bioequivalence
2.5.3. Development Process 
2.5.4. Manufacture Process

2.6. Stock Management

2.6.1. StockControl
2.6.2. Inventory Management
2.6.3. Demand Forecasting Methods 
2.6.4. StockManagement Software

2.7. Discounts

2.7.1. Volume Discounts
2.7.2. Prompt Payment Discounts
2.7.3. Loyalty Discounts
2.7.4. Profitability Analysis of Discounts

2.8. Pharmaceutical Industry Value Chain

2.8.1. Risk Management
2.8.2. Information Technologies
2.8.3. Sustainability
2.8.4. Social Responsibility

2.9. Strategic Partnerships

2.9.1. Collaborations
2.9.2. License Agreements
2.9.3. Joint Ventures
2.9.4. Negotiation of Strategic Alliances

2.10. Regulatory Agencies

2.10.1. Post-Marketing Surveillance 
2.10.2. Regulatory Audits
2.10.3. Regulatory Harmonization
2.10.4. Mutual Recognition of Registrations

Module 3. Market Research in the Pharmaceutical Industry

3.1. Types of Market Research

3.1.1. Qualitative Research
3.1.2. Quantitative Research
3.1.3. Types of Collection
3.1.4. Market Research Design

3.2. Business Intelligence

3.2.1. Data Management
3.2.2. BI Tools
3.2.3. Data Extraction
3.2.4. Data Upload

3.3. Demand Analysis 

3.3.1. Statistical Analysis
3.3.2. Pattern Analysis
3.3.3. Segment Analysis
3.3.4. Factor Analysis

3.4. Market Segmentation

3.4.1. Benefits of Segmentation
3.4.2. Segmentation Methods
3.4.3. Segmentation Techniques
3.4.4. Analysis of Demographic Variables

3.5. Competitor Research

3.5.1. Competitive Structure Analysis
3.5.2. Analysis of Direct Competitors
3.5.3. Evaluation of The Competitive Position
3.5.4. Competitive Advantages

3.6. Trend Analysis

3.6.1. Information Sources
3.6.2. Analysis Tools
3.6.3. Trend Monitoring
3.6.4. Technological Trends

3.7. Company Image 

3.7.1. Company Image Benefits
3.7.2. Key Elements of Corporate Image
3.7.3. Reputation Management
3.7.4. Corporate Communication

3.8. Pricing Trends

3.8.1. Price Trend Analysis
3.8.2. Price Trend Analysis Tools
3.8.3. International Price Analysis
3.8.4. Value Assessment

3.9. Market Access Study 

3.9.1. Key Factors
3.9.2. Health Systems Analysis
3.9.3. Financing Models 
3.9.4. PricingStrategies

3.10. Latest Technological Trends in Market Research

3.10.1. Machine Learning
3.10.2. Massive Data Analysis
3.10.3. Social Network Analytics
3.10.4. Virtual Reality

Module 4. Sales Process in the Pharmaceutical Industry

4.1. Commercial Department Structure

4.1.1. Hierarchical Structure
4.1.2. Organizational Design
4.1.3. Responsibility of the Sales Department
4.1.4. Talent Management

4.2. The Medical Visit

4.2.1. Responsibilities of The Medical Sales Representative
4.2.2. Ethics of The Medical Sales Representative
4.2.3. Effective Communication
4.2.4. Product Knowledge

4.3. Point-of-Sale Promotional Actions

4.3.1. Objectives of The Actions
4.3.2. Visual Merchandising
4.3.3. Materials Management
4.3.4. Impact Evaluation

4.4. Sales Techniques

4.4.1. Principle of Persuasion
4.4.2. Negotiation Skills
4.4.3. Scientific Update
4.4.4. Handling Objections

4.5. Sales Communication

4.5.1. Analysis of The Different Channels
4.5.2. Verbal Communication
4.5.3. Non-Verbal Communication
4.5.4. Written Communication

4.6. Loyalty Strategies

4.6.1. Loyalty Program
4.6.2. Personalized Customer Service
4.6.3. Follow-Up Programs
4.6.4. Therapeutic Compliance Programs

4.7. Client Follow-Up

4.7.1. Tools For Client Follow-Up
4.7.2. Satisfaction
4.7.3. Communication Techniques
4.7.4. Use of Data

4.8. Sales Cycle Analysis

4.8.1. Data Interpretation
4.8.2. Cycle Analysis
4.8.3. Sales Cycle Planning
4.8.4. Sales Cycle Management

4.9. Sales Performance Evaluation

4.9.1. KPI Performance Indicators
4.9.2. Effectiveness Analysis
4.9.3. Productivity Evaluation
4.9.4. Product Profitability Evaluation

4.10. Technological Tools for Sales

4.10.1. Customer Relationship Management (CRM) 
4.10.2. Sales Force Automation
4.10.3. Route Optimization
4.10.4. E-Commerce Platforms

Module 5. Leadership and Team Management in the Pharmaceutical Industry

5.1. Leadership in the Pharmaceutical Industry

5.1.1. Leadership Trends and Challenges
5.1.2. Transformational Leadership
5.1.3. Leadership in Risk Management
5.1.4. Continuous Improvement Leadership

5.2. Talent Management

5.2.1.  Recruitment Strategies
5.2.2. Profile Development
5.2.3. Succession Planning
5.2.4. Talent Retention

5.3. Team Development and Training

5.3.1. GMP Good Manufacturing Practices
5.3.2. Technical Skills Development
5.3.3. Safety Training
5.3.4. R&D Development

5.4. Internal Communication Strategies

5.4.1. Development of an Open Communication Culture
5.4.2. Communication of Objectives and Strategies
5.4.3. Communication of Organizational Changes
5.4.4. Communication of Policies and Procedures

5.5. Performance Management

5.5.1. Establishment of Clear Goals and Objectives
5.5.2. Definition of Performance Indicators
5.5.3. Continuous Feedback
5.5.4. Performance Evaluation

5.6. Change Management 

5.6.1. Diagnosis of The Need for Change
5.6.2. Effective Change Communication
5.6.3. Creating a Sense of Urgency
5.6.4. Identifying Change Leaders

5.7. Quality Management

5.7.1. Definition of Quality Standards
5.7.2. Implementation of Quality Management Systems
5.7.3. Quality Control in Production
5.7.4. Supplier Management

5.8. Marketing Budget Management

5.8.1. Strategic Marketing Planning
5.8.2. Establishing The Total Marketing Budget
5.8.3. Budget Distribution by Marketing Channels
5.8.4. Return on Investment (ROI) Analysis

5.9. Planning and Execution of Marketing Campaigns 

5.9.1. Market and Target Audience Analysis
5.9.2. Establishment of Campaign Objectives
5.9.3. Development of Marketing Strategies
5.9.4. Selection of Marketing Channels

5.10. Updating Market News

5.10.1. Market Trend Analysis
5.10.2. Competition Monitoring
5.10.3. Monitoring of Industry Developments
5.10.4. Participation in Events and Conferences

Module 6. Pharmaceutical Marketing Plan

6.1. Basis of the Pharmaceutical Marketing Plan

6.1.1. Analysis of the Environment
6.1.2. Opportunities
6.1.3. Threats
6.1.4. Implementation

6.2. The Objectives of The Marketing Plan

6.2.1. SMART Objectives
6.2.2. Market Penetration Objectives
6.2.3. Sales Growth Objectives
6.2.4. Customer Loyalty Objectives

6.3. The Overall Strategy of The Marketing Plan

6.3.1. Definition of The Vision
6.3.2. Objectives Setting
6.3.3. Marketing Plan Tools
6.3.4. Conclusions

6.4. OTC Marketing

6.4.1. Analysis of The OTC Products Market
6.4.2. Strategy Development
6.4.3. Packaging Design
6.4.4. Development of Expansion Strategies

6.5. Consumer CareMarketing

6.5.1. Branding
6.5.2. Use of Digital Marketing
6.5.3. Definition of Key Strategies
6.5.4. Conclusions

6.6. Medical Marketing

6.6.1. Specific Needs
6.6.2. Public Relations
6.6.3. Medical Conference Management
6.6.4. Strategies for Clinics

6.7. Marketing of Nutritional Components

6.7.1. Performance Measurement
6.7.2. Nutritional Marketing Trends
6.7.3. Advances in Nutrition Marketing
6.7.4. Conclusions

6.8. Marketing of Generic Products

6.8.1. Consumer Education
6.8.2. Branding and Labeling
6.8.3. PPV
6.8.4. Conclusions

6.9. Marketing of Hospital Products

6.9.1. Identifying The Target Market
6.9.2. Collaboration With Suppliers
6.9.3. Demonstrations
6.9.4. Conclusions

6.10. Digital Marketing in The Pharmaceutical Industry

6.10.1. Search Engine Optimization
6.10.2. PPC
6.10.3. Mobile Marketing Strategies
6.10.4. Email Marketing Module 

7. Nutrition and Digestive Pathologies in Childhood

7.1. Nutrition of Children with Oral Pathologies

7.1.1. Effective and Efficient Communication
7.1.2. Participation in Events
7.1.3. Communicative Team
7.1.4. Internal Communication

7.2. Advertising

7.2.1. Print Advertising
7.2.2. Television Commercials
7.2.3. Radio Advertisement
7.2.4. Social Media Advertisements

7.3. Direct Marketing

7.3.1. Direct Mail
7.3.2. Text Messages
7.3.3. Telephoning
7.3.4. Loyalty Programs 

7.4. E-Marketing

7.4.1. Partner Marketing
7.4.2. Content Marketing
7.4.3. Online Advertising

7.5. Market Trend Research

7.5.1. Technological Innovations
7.5.2. Epidemiological Changes
7.5.3. Access to Emerging Markets
7.5.4. Digitalization in Healthcare

7.6. Differentiation

7.6.1. Innovative Drugs
7.6.2. Improved Formulations
7.6.3. Safety Approach
7.6.4. Patient Support Services

7.7. Advertising Campaigns

7.7.1. Got Milk
7.7.2. Share a Coke
7.7.3. The Truth
7.7.4. Like a Girl

7.8. Content Creation

7.8.1. Scientific Publications
7.8.2. Educational Materials
7.8.3. Online Content
7.8.4. Webinars

7.9. Consumer Needs

7.9.1. Security/Safety
7.9.2. Efficacy
7.9.3. Quality
7.9.4. Accessibility

7.10. Consumer Behavior

7.10.1. Health Problems
7.10.2. Medical Influence
7.10.3. Information Research
7.10.4. Previous Experiences

Module 8. New Technologies Applied to the Pharmaceutical Sector

8.1. Artificial Intelligence AI

8.1.1. Drug Discovery
8.1.2. Clinical Research
8.1.3. Medical Analysis
8.1.4. Personalized Therapy

8.2. Blockchain Technology

8.2.1. Supply Chain
8.2.2. Traceability
8.2.3. Authentication
8.2.4. Data Management

8.3. Big Data

8.3.1. Genomic Data
8.3.2. Molecular Data
8.3.3. Clinical Data
8.3.4. Data Analysis

8.4. Digital Health

8.4.1. Mobile Applications
8.4.2. Telemedicine
8.4.3. Virtual Consultations
8.4.4. On-Line Communities

8.5. Intelligent Medical Devices

8.5.1. Smart Insulin Pumps
8.5.2. Connected Glucose Meters
8.5.3. Smart Inhalers
8.5.4. Cardiac Monitoring Devices

8.6. 3D Printing

8.6.1. Personalized Drug Manufacturing
8.6.2. Drug Formulation
8.6.3. Design of Complex Pharmaceutical Forms
8.6.4. Anatomical Models

8.7. Nanotechnology

8.7.1. Genetic Therapy
8.7.2. Disease Detection
8.7.3. Photothermal Therapy
8.7.4. Regenerative Nanomedicine

8.8. Robotics 

8.8.1. Automation of Production Lines
8.8.2. Drug Synthesis
8.8.3. Automated Pharmacy
8.8.4. Robot-Assisted Surgery

8.9. Biosensors

8.9.1. Glucose Biosensors
8.9.2. PH Biosensors
8.9.3. Oxygen Biosensors
8.9.4. Lactate Biosensors

8.10. Augmented Reality

8.10.1. Product Promotion
8.10.2. Training of Professionals
8.10.3. Dosage Guide
8.10.4. Medical Data Visualization

Module 9. Finance for the Marketing Department 

9.1. Marketing Budget

9.1.1. Traditional Advertising
9.1.2. Digital Marketing
9.1.3. Media Relations
9.1.4. Public Relations

9.2. Cost-Benefit Analysis

9.2.1. ACE
9.2.2. ACU
9.2.3. CBA
9.2.4. ACM

9.3. Performance Measurement

9.3.1. Market Share
9.3.2. Return on Investment
9.3.3. Research and Development
9.3.4. Operational Efficiency

9.4. Financial Planning

9.4.1. Budget
9.4.2. Inventory Management
9.4.3. Risk Management
9.4.4. Capitalization

9.5. Financial Risk Management

9.5.1. Product Diversification
9.5.2. Supply Chain Management
9.5.3. Financial Risk Hedging
9.5.4. Conclusions

9.6. Profitability

9.6.1. Efficiency in Production 
9.6.2. Marketing Strategies
9.6.3. Geographic Expansion
9.6.4. Conclusions

9.7. Future Investments

9.7.1. Risk Analysis
9.7.2. Market Opportunity
9.7.3. Choice of Timing
9.7.4. Conclusions

9.8. The Company's Financial Resources 

9.8.1. Equity Capital
9.8.2. Debt Financing
9.8.3. Venture Capital
9.8.4. Subsidies

9.9. Return on Investment

9.9.1. Patents
9.9.2. Research
9.9.3. Analysis
9.9.4. Conclusions

9.10. Feasibility of New Products

9.10.1. Efficacy and Safety
9.10.2. Demand
9.10.3. Supply
9.10.4. Intellectual Property 

Module 10. The Consumer 

10.1. Knowing the Consumer

10.1.1. Sales Data Analysis
10.1.2. Consumer Profile
10.1.3. Public Opinion Research
10.1.4. Customer Satisfaction Study

10.2. Demand Trends

10.2.1. Aging Population
10.2.2. Health Awareness
10.2.3. Technological Advances
10.2.4. Preventive Medicine

10.3. Effective Communication

10.3.1. Clear Messages
10.3.2. Scientific Information
10.3.3. Transparency
10.3.4. Bidirectional Communication

10.4. Previous Experiences

10.4.1. Pharmaceutical Manufacturing
10.4.2. Pharmacovigilance
10.4.3. Reimbursement
10.4.4. Data Analytics

10.5. Product Accessibility

10.5.1. Product Packaging
10.5.2. Information in Braille
10.5.3. Unit Dose Containers 
10.5.4. Adaptation of Formats

10.6. Consumer Education

10.6.1. Adherence Promotion
10.6.2. Safe Use of OTC Drugs
10.6.3. Chronic Disease Education
10.6.4. Side Effects

10.7. Product Development

10.7.1. Pre-Clinical Development
10.7.2. Clinical Trials
10.7.3. Manufacture
10.7.4. Packaging and Labeling

10.8. The Doctor-Patient Relationship

10.8.1. Open Communication
10.8.2. Transparent Communication
10.8.3. Shared Decision Making
10.8.4. Respect and Empathy

10.9. Social Responsibility

10.9.1. Ethics
10.9.2. Social Responsibility    
10.9.3. Environmental Sustainability
10.9.4. Transparency and Accountability

10.10. Technological Influence

10.10.1. Research and Development
10.10.2. Precision Medicine    
10.10.3. Data Security
10.10.4. Machine Learning

Module 11. Leadership, Ethics and Social Responsibility in Companies 

11.1. Globalization and Governance 

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in  the Corporate Governance Framework 

11.2. Cross Cultural Management 

11.2.1. Cross Cultural Management Concept
11.2.2. Contributions to Knowledge of National Cultures
11.2.3. Diversity Management 

11.3. Management and Leadership Development 

11.3.1. Concept of Management Development
11.3.2. Concept of Leadership
11.3.3. Leadership Theories
11.3.4. Leadership Styles
11.3.5. Intelligence in Leadership
11.3.6. The Challenges of Today's Leader 

11.4. Business Ethics 

11.4.1. Ethics and Morality
11.4.2. Business Ethics
11.4.3. Leadership and Ethics in Companies 

11.5. Sustainability

11.5.1. Sustainability and Sustainable Development
11.5.2. The 2030 Agenda
11.5.3. Sustainable Companies 

11.6. Responsible Management Systems and Tools 

11.6.1. CSR: Corporate Social Responsibility
11.6.2. Essential Aspects for Implementing a Responsible Management Strategy
11.6.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.6.4. CSR Tools and Standards 

11.7. Multinationals and Human Rights 

11.7.1. Globalization, Multinational Companies and Human Rights 
11.7.2. Multinational Corporations and International Law     
11.7.3. Legal Instruments for Multinationals in the Area of Human Rights

11.8. Legal Environment and Corporate Governance 

11.8.1. International Rules on Importation and Exportation 
11.8.2. Intellectual and Industrial Property
11.8.3. International Labor Law 

Module 12. People and Talent Management 

12.1. Strategic People Management 

12.1.1. Strategic Human Resources Management 
12.1.2. Strategic People Management 

12.2. Human Resources Management by Competencies 

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning 

12.3. Performance Evaluation and Performance Management 

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management 

12.4.1. Strategic Talent Management Models
12.4.2. Talent Identification, Training and Development 
12.4.3. Loyalty and Retention 
12.4.4. Proactivity and Innovation 

12.5. Developing High Performance Teams 

12.5.1. High-Performance Teams: Self-Managed Teams 
12.5.2. Methodologies for the Management of High Performance Self-Managed Teams 

12.6. Change Management 

12.6.1. Change Management
12.6.2. Type of Change Management Processes 
12.6.3. Stages or Phases in the Change Management Process 

12.7. Negotiation and Conflict Management 

12.7.1. Negotiation 
12.7.2. Conflict Management. 
12.7.3. Crisis Management 

12.8. Executive Communication 

12.8.1. Internal and External Communication in the Corporate Environment 
12.8.2. Communication Departments 
12.8.3. The Person in Charge of Communication of the Company The Profile of the Dircom 

12.9. Productivity, Attraction, Retention and Activation of Talent 

12.9.1. Productivity 
12.9.2. Talent Attraction and Retention Levers 

Module 13. Economic and Financial Management 

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts 
13.2.2. The Company's Assets  
13.2.3. The Company's Liabilities 
13.2.4. The Company's Net Worth 
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budget Model 
13.4.2. The Capital Budget
13.4.3. The Operating Budget 
13.4.5. Treasury Budget 
13.4.6. Budget Monitoring

13.5. Financial Management

13.5.1. The Company's Financial Decisions
13.5.2. Financial Department 
13.5.3. Cash Surpluses 
13.5.4. Risks Associated with Financial Management
13.5.5. Financial Administration Risk Management 

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy 
13.6.4. The Cash Flow Table
13.6.5. The Working Capital Table

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing 
13.7.2. Financial Products for Corporate Financing 

13.8. Strategic Financing

13.8.1. Self-financing
13.8.2. Increase in Equity 
13.8.3. Hybrid Resources 
13.8.4. Financing Through Intermediaries 

13.9. Financial Analysis and Planning

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX) 

Module 14. Executive Management 

14.1. General Management 

14.1.1. The Concept of General Management 
14.1.2. The Role of the CEO
14.1.3. The CEO and their Responsibilities
14.1.4. Transforming the Work of Management

14.2. Manager Functions: Organizational Culture and Approaches 

14.2.1. Manager Functions: Organizational Culture and Approaches 

14.3. Public Speaking and Spokesperson Education

14.3.1. Interpersonal Communication
14.3.2. Communication Skills and Influence
14.3.3. Communication Barriers

14.4. Personal and Organizational  Communications Tools

14.4.1. Interpersonal Communication
14.4.2. Interpersonal Communication Tools
14.4.3. Communication in the Organization
14.4.4. Tools in the Organization

14.5. Communication in Crisis Situations

14.5.1. Crisis
14.5.2. Phases of the Crisis
14.5.3. Messages: Contents and Moments

14.6. Preparation of a Crisis Plan

14.6.1. Analysis of Possible Problems
14.6.2. Planning
14.6.3. Adequacy of Personnel

14.7. Emotional Intelligence

14.7.1. Emotional Intelligence and Communication 
14.7.2. Assertiveness, Empathy, and Active Listening 
14.7.3. Self-Esteem and Emotional Communication

14.8. Personal Branding

14.8.1. Strategies for Personal Brand Development
14.8.2. Personal Branding Laws
14.8.3. Tools for Creating Personal Brands

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"