Through this program, you will delve into the development methods for community intervention plans and primary care, as well as their implementation”

In a global context in which it is necessary to provide solutions to continuous emerging health problems, the tasks of Health Promotion and Evaluation become essential. Promoting habits and environments that allow people to improve their quality of life, implies the development of education campaigns and public policies that support healthy lifestyles.  

Several countries, such as the United States and Australia, have developed examples of good practices in this area. One of them has combated childhood obesity through strategies such as involving parents, schools and communities in promoting better eating habits and increased physical activity. In other cases, it has prioritized the care of mental and emotional well-being in children, youth and adults.  

This 100% online program offers physicians the opportunity to get up to date on the most disruptive techniques and tools in Health Promotion and Evaluation. Therefore, graduates can develop competencies to analyze problems in order to identify the underlying causes and design specific interventions. At the same time, the syllabus delves into the evaluation process of these initiatives by applying the tools and models optimized for each case. This includes the monitoring of health indicators, the collection of qualitative and quantitative data, and impact studies. 

In addition, TECH students can develop their knowledge in a personalized way, without pre-established schedules and adapting their study time to their routine. Likewise, the academic itinerary gives them the opportunity to specialize with the best experts in the healthcare field and through the innovative Relearning methodology. Also, complex procedures are analyzed through advanced methods such as case studies.  

Expand your knowledge in the evaluation of the effectiveness and relevance of health asset models in different contexts and populations through a program of academic excellence”

This Postgraduate certificate in Health Promotion and Evaluation contains the most complete and up-to-date scientific program on the market. The most important features include:  

• The development of case studies presented by experts in Public Health and Health Management
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice 
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will delve into the development awareness-raising programs to promote community to encourage community participation in different Public Health initiatives”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Specialize with a 100% online methodology, at your own pace, without schedules and in a comfortable way, through a comprehensive syllabus"

You will develop strategies that enhance networking and interdisciplinary collaboration between health professionals, social services and education thanks to TECH"

The syllabus of this program has been designed respecting the quality maxims with which TECH identifies itself. At the same time, it has been based on the requirements and demands of the teaching team of this program. The syllabus offers an in-depth vision of the methods of idea generation and design of health promotion campaigns, as well as community intervention and Primary Care. It also emphasizes the importance of implementing literacy campaigns in this area and targeting them mainly to the most vulnerable groups.   

You will have at your disposal a quality syllabus designed with TECH's commitment to offer an academic specialization of excellence”

Module 1. Health Promotion and Evaluation

1.1. Health Literacy and Development of Literacy Tools and Models

1.1.1. Relationship between Literacy and Health  Improving Health Outcomes of the Population
1.1.2. Design and Implementation of Health Literacy Programs Targeting Vulnerable Groups and Marginalized Communities
1.1.3. Effective Communication Strategies Adapted to Different Cultural and Linguistic Contexts
1.1.4. Evaluating the Effectiveness of Health Literacy Programs through the Application of Appropriate Evaluation Tools and Models
1.1.5. Integrating Health Literacy into Public Health Policies and Programs
1.1.6. Research and Development of New Technologies and Digital Tools to Improve Health Literacy and Health Promotion in Digital Environments

1.2. Salutogenesis, a Model of Health Assets

1.2.1. Salutogenesis: Health Promotion Approach
1.2.2. Health Asset Models
1.2.3. Practical Applications of Health Asset Models in the Planning, Implementation and Evaluation of Health Promotion Interventions
1.2.4. Evaluation of the Effectiveness and Relevance of Health Asset Models in Different Settings and Populations
1.2.5. Design and Implementation of Strategies Based on Salutogenesis and Health Asset Models to Promote Health and Wellness in Different Settings and Communities

1.3. Community Intervention and Community-oriented Primary Care

1.3.1. The Scope of Community Intervention and Primary Care: Promoters of Health and Wellness in the Population
1.3.2. Implementation and Evaluation of Community Intervention Projects in Different Contexts and Populations: Principles of Equity, Participation and Sustainability
1.3.3. Comprehensive Approach: Networking and Interdisciplinary Collaboration between Health Professionals, Social Services, Education and other Sectors
1.3.4. Tools and Strategies for Health Promotion, Disease Prevention and the Promotion of Healthy Lifestyles in the Community
1.3.5. Importance of Participation, Community Empowerment and Health Equity: Fundamental Principles for Improving the Quality of Life of the Population
1.3.6. Identifying and Addressing the Social Determinants of Health and Health Inequalities: Equity and Justice in Access to Health and Welfare Services
1.3.7. Critical Reflection on Health Policies and Programs in Community and Primary Care: Improvement and Adaptation to the Needs and Demands of the Population

1.4. Community Intervention Programs with an Ethical and Equitable Perspective

1.4.1. Ethics in Public Health
1.4.2. Principles of Equity in Community Intervention
1.4.3. Interprofessionalism in Community Intervention: Creation of International Strategic Alliances
1.4.4. Potential of Information and Communication Technologies (ICTs) and e-Health for the Promotion of Health
1.4.5. Implementation of e-Health Strategies in Community Intervention Programs

1.5.  Health Promotion and Protection at the Local Level from an International Approach

1.5.1. Intersectoriality
1.5.2. Social Map
1.5.3. Social Actors of the Community from Different Sectorial Areas and the Administration
1.5.4. Research Guidelines, Time, Universe, and Sample
1.5.5. Universal, Replicable, Multi-center Collaborative Models
1.5.6. Indicators of Assessment
1.5.7. Research and Action of Replicable Collaborative Models

1.6. Research in Social and Community Participation

1.6.1. Community and Social Participation
1.6.2. Research and Action in Community and Social Participation
1.6.3. Interdiscipline, Transdiscipline, Eco-Environmental, Sustainable and Sustainable
1.6.4. Key Families and Strategic Groupings in the Community
1.6.5. Fundamentals of Research and Action Appropriate to Each Place
1.6.6. Quantitative and Qualitative Evaluation Measures
1.6.7. Focus Groups
1.6.8. Indicators and Utilization
1.6.9. Strategic Indicators Appropriate to Each Site
1.6.10. Health Team Involved in Research and Action
1.6.11. The Scope of the Action Research
1.6.12. Evaluation of the Sample

1.7. Methods of Idea Generation and Design of Health Promotion/Health Education (HPE) Campaigns

1.7.1. Methods of Generating Ideas for the Design of Health Promotion, Health Education and Disease Prevention Campaigns
1.7.2. Analysis of the Specific Needs and Characteristics of the Target Audience in Order to Adapt Communication and Promotion Strategies to their Needs and Preferences
1.7.3. Creative Tools and Techniques to Generate Innovative and Effective Ideas in the Design of Health Promotion Campaigns
1.7.4. Educational Messages and Materials: Clear, Informative and Persuasive
1.7.5. Evaluating the Effectiveness of Health Promotion Campaigns: Adjustments to Improve Results

1.8. Complex Models and Methods in Health Education

1.8.1. Theory of Change: Determinants of Human Behavior and Strategies to Change them towards Healthier Behaviors
1.8.2. Social Determinants of Health Approach: Sociopolitical, Economic and Cultural Factors in Influencing the Health of Populations Addressing Inequities
1.8.3. Community Empowerment Models: Strengthening Communities to Make Healthy Decisions and Achieve Positive Changes in their Environment
1.8.4. Theories of Health Behavior: Beliefs, Attitudes and Motivations of People
1.8.5. Participatory Methods in Health Education: Involving People and Communities in the Design, Implementation and Evaluation of Health Programs Collaboration and Autonomy

1.9. Elaboration, Development and Design of Programs in Health Education

1.9.1. Design and Development of Health Education Programs: Identification of Needs, Formulation of Objectives, Selection of Methods and Intervention Strategies and Planning of Activities
1.9.2. Implementation Strategies: Accessibility, Equity and Sustainability of Health Programs
1.9.3. Partnerships and Collaborations with Relevant Institutions and Organizations to Strengthen Health Program Implementation
1.9.4. Continuous and Systematic Evaluation of Health Program Implementation: Identification of Challenges, Necessary Adjustments, and Opportunities for Improvement
1.9.5. Active Participation of the Community in the Implementation of Health Programs: Fostering Community Ownership and Sustainability of the Actions Carried Out
1.9.6. Ethical Principles that Govern the Implementation of Health Education Programs: Ethics and Responsibility towards the Communities and Beneficiary Populations

1.10. Research and Evaluation of the Impact of Collaborative and Educational Models

1.10.1. Health Research: Protocol Development, Data Collection and Analysis, and Scientific Report Writing
1.10.2. Evaluation of the Impact of Educational Programs on the Health of the Population, use of Qualitative and Quantitative Evaluation Tools
1.10.3. Importance of Interdisciplinarity in the Design and Evaluation of Health Education Projects Collaboration Among Professionals as an Enhancer of Results
1.10.4. Effective Communication of Research and Evaluation Results to Health Professionals and the General Community

Join now this 6-week TECH program, where you will develop cutting-edge skills to optimize your professional practice”