Learn to express yourself with the competence of a communication specialist and apply all the linguistic tools at your disposal in the advertising messages you design”

Acquiring an advanced knowledge in Social Communication is essential for advertising and public relations professionals, as they acquire an excellent command of the language, adapted to the needs of the messages and the target audience. Therefore, TECH’s postgraduate diplomain Social Communication is designed to offer journalists a comprehensive knowledge of this field, which will be essential for their professional development.

Specifically, this program aims to sensitize and train students in the understanding and critical analysis of social reality, based on the conceptual and theoretical contributions of Sociology. The qualification of professionals in this area requires providing them with an adequate knowledge of the structures, processes and relationships present in the social contexts where the daily life of individuals, groups and organizations takes place. Their specialized intervention in these areas must take into account the influence and limitations that introduce in people's behavior and in the evolution of societies, the socio-political, economic and cultural dimensions.

TECH will conduct an interdisciplinary study of the basic concepts of communication sciences and subsequently, will address the research performed on the symbolic process of human communication. From there, the public function of information and the structure of the communicative system are analyzed, with special attention paid to the responsibility that communicators have with society. This learning involves the study of the effects of the media on public opinion and the control of the information process.

In this way, this postgraduate diploma aims to provide a complete and concrete review of Social Communication, which will enable students to work in the advertising area, whether at a technical or managerial level, with greater security and precision in the use of language adapted to the communicative messages to be addressed to the target audiences. 

The completion of this postgraduate diploma will allow you to understand, in a clear way, the importance of communication in society”

This ##ESTUDIO## in Social Communication contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teaching team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

Studying at TECH means studying at a 21st century university that is committed to an online modality to promote the knowledge of its students”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.  

The design of this program focuses on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

Specialize in Social Communication and apply what you have learned to your daily practice”

The didactic methodology of this program will allow you to obtain a much more realistic vision of Social Communication”

TECH has designed a comprehensive program on Social Communication with the main objective that students understand the importance of this concept for their professional development, as well as the evolution that communication has experienced throughout history. An objective that will be fulfilled thanks to a high educational level syllabus, which includes the most relevant aspects of this field to provide students with the necessary qualifications to improve their daily practice, achieving, in turn, personal and professional growth. 

Achieve the professional improvement you desire by improving your qualification with the completion of this postgraduate diploma”

General Objectives

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools
• Learn to manage organizational and corporate communications in times of crisis

Specific Objectives

Module 1. General Sociology 

• Perform critical analysis of social reality based on its sociological reading
• Express themselves fluently and effectively in oral and written communication, using the most appropriate linguistic resources
• Recognize the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication
• Understand the structure of the media and their main formats, as expressions of the lifestyles and cultures of the societies in which they perform their public function
• Recognize the sociological, economic and legal aspects that influence advertising communication and the development of public relations
• Know how to deal with the informative treatment of scientific advances in an understandable and effective way

Module 2. Social Communication Theory 

• Knowledge of the fields of advertising and public relations and their processes and organizational structures
• Know how to identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Master the elements, forms and processes of advertising languages and other forms of communication, using the knowledge of the Spanish language, analyzing the different levels and components that make up the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication
• Know how to apply creative processes in the field of communication, especially in the field of advertising and public relations
• Understand the systems for analyzing advertising and public relations campaigns
• Know how to describe the structure of advertising agencies
• Delineate each of the functions for the management of the advertising and public relations company, highlighting their main applications

Module 3. Introduction to the Psychology of Communication 

• Enable the student to relate advertising and public relations in a coherent manner with other social and human sciences
• Enable the student to understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Prepare the student to identify and analyze the psychosocial, cognitive and emotional processes of advertising and public relations communication

A study path and professional growth that will propel you towards a greater level of competitiveness in the job market”