The management of events and protocol is a professional field that requires a high qualification, so this postgraduate diploma has been designed to help students to acquire the necessary knowledge” 

The postgraduate diploma in Event and Protocol Management is a highly qualified tool for professionals in the field, who will find in a single program, the most complete knowledge in Event and Protocol Management. In this way, through a highly competent syllabus, the students able to take a solid and solvent step in this field, achieving the personal and professional skills necessary to act as expert in the field. 

This program will also include the fundamentals of Public Relations, a discipline which has an essential presence within organizations because it contributes to the strategic management of any organization's communication. The essence of Public Relations consists of knowing, managing and investigating the different audiences that an organization has. 

In addition, a journey through the history of advertising and public relations will be made, offering the students an up-to-date program on the evolution of the fascinating world of persuasive communication. Using the synthesis capacity of advertising, this field offers a decentralized perspective of the evolution of persuasive communication, with special emphasis on national and international advertising communication. The historical study of persuasive communication may well be a determining factor with regards to understanding all of the current processes typical of advertising and public relations. 

In short, students are offered the possibility of an immersive study in an area of great interest and relevance today, which is essential in any company that must create and manage their own events. A program that will mark a before and after in your preparation, allowing them to access job positions of great demand. 

Join the professional elite with the completion of this postgraduate diploma, thanks to which you will be able to develop your skills in this field” 

This postgraduate diploma in Event and Protocol Management contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teaching team and individual reflection work.
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

Thanks to the telepractice, the student will have the opportunity to learn through an immersive experience, which will provide a faster integration and a much more realistic view of the contents” 

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process. 

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

Know the rules of protocol that must be taken into account in each event and apply them safely and effectively"

By completing this postgraduate diploma, you will acquire the necessary preparation to manage top-level events"

The main objective of this postgraduate diploma in Event and Protocol Management is to prepare journalists as high-qualified professionals, to be able to access relevant positions in the field and contribute everything they have learned in this program. In this way, it will help students not only to have clear concepts on this subject, but to know how to apply the latest techniques and strategies to achieve professional success. 

If you are passionate about event management and wish to become an expert in protocol, this is the program for you” 

General Objectives

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools
• Specialize in the management of events and protocols, knowing, first hand, the most appropriate resources and tools for it

Specific Objectives

Module 1. Fundamentals of Public Relations 

• Knowledge of the fields of advertising and public relations and their processes and organizational structures
• Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Master the elements, forms and processes of advertising languages and other forms of communication, using the knowledge of the Spanish language, analyzing the different levels and
• components that make up the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication
• Know how to apply creative processes in the field of communication, especially in the field of advertising and public relations
• Understand the systems for analyzing advertising and public relations campaigns
• Know how to describe the structure of advertising agencies
• Delineate each of the functions for the management of the advertising and public relations company, highlighting their main applications

Module 2. History of Advertising and Public Relations

• Know and analyze the effects of advertising communication on society and culture 
• Know the historical evolution of advertising and public relations 
• Know how to relate advertising to other cultural manifestations such as literature, art or cinema, among others 
• Understand the structure and transformation of today's society in relation to the elements, forms and processes of advertising and public relations communication
• Relate advertising and public relations in a coherent manner with other social and human sciences
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication

Module 3. Event and Protocol Management

• Encouraging creativity and persuasion through different media and communication media
• Recognize significant and appropriate tools for the study of advertising and public relations
• Know how to organize events in the private and public sphere, following protocol guidelines

A path to achieve professional growth that will propel you towards a greater level of competitiveness in the job market"