Thanks to this Postgraduate certificate, based on Relearning, you will incorporate into your practice the most sophisticated Marketing and Data Analysis strategies to disseminate cultural information in an optimal way”

Industry 4.0 has had a significant impact in the field of Cultural Journalism, since digital platforms have revolutionized the way in which artistic informative pieces are consumed. However, this new paradigm brings with it multiple challenges for communication professionals. In an increasingly connected world, there is an abundance of information available online that makes it difficult to capture the audience's interest and retain it over a long period of time. To overcome these challenges, professionals need to implement the most innovative Cultural Marketing tactics to promote their content and increase their visibility among the public. 

In this context, TECH presents a pioneering Postgraduate certificate in Marketing and Data Analysis in Cultural Journalism. Designed by experts in this field, the study plan will delve into aspects ranging from quality as a cross-cutting factor in news products to current trends in Marketing in the cultural industries. This will help journalists to identify important events in the cultural field and then create relevant and interesting content for the public. 

In addition, the teaching materials will discuss the importance of data visualization to enhance visual appeal and clarity in the coverage of cultural topics.  In addition, a renowned International Guest Director will give a rigorous Masterclass that will address the principles of interaction design in the multimedia world and the keys to achieving optimal interactive visualization. 

A prestigious International Guest Director will offer you a rigorous Masterclass to help you optimize his usual journalistic praxis”

This Postgraduate certificate in Marketing and Data Analysis in Cultural Journalism contains the most complete and up-to-date program on the market. The most important features include:  

• The development of practical cases presented by experts in Cultural Communication
• The graphic, schematic and practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Do you want to design the most creative and original infographics to increase the visual appeal of your news coverage? Achieve it through this program in just 6 weeks”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will delve into the homogeneity of art to understand audience expectations and create cultural content that resonates with their interests"

A 100% online academic proposal, which will allow you to plan your learning pace without uncomfortable pre-established schedules"

This program will equip cultural journalists with the most cutting-edge techniques in Marketing and Data Analysis to make their pieces connect with the public. The academic itinerary will focus on issues such as art as a market product, current trends in the main cultural industries or the importance of research as a central marketing tool. The syllabus will also delve into the fundamentals of information visualization models. In this way, graduates will acquire the skills to handle data analysis tools and interpret relevant metrics to understand audience preferences. 

You will master the most innovative Data Analysis tools to understand user behavior and create the most impactful information campaigns”

Module 1. Cultural Research, Management and Marketing 

1.1. Introduction to Marketing 

1.1.1. The 4 Ps 

1.1.1.1. Basic Aspects of Marketing 
1.1.1.2. Marketing Mix 
1.1.1.3. The Necessity (or not) of Marketing in the Cultural Market 

1.1.2. Marketing and Consumerism 

1.1.2.1. Culture Consumption in Spain 
1.1.2.2. Quality as a Cross-Cutting Factor in Information Products 

1.2.  Marketing and Value: Art for Art's Sake, Art in Ideological Programs, and Art as a Market Product 

1.2.1. Art for Art's Sake 

1.2.1.1. The Art of the Masses The Homogeneity of Art and Its Value 
1.2.1.2. Is Art Created for the Media or Does the Media Transmit Art? 

1.2.2. Art within Ideological Programs 

1.2.2.1. Art, Politics and Activism 
1.2.2.2. Basic Symbolism in Art 

1.2.3. Art as a Market Product 

1.2.3.1. Art in Advertising 
1.2.3.2. Cultural Management for a Successful Development of the Work 

1.3. Marketing of the Main Cultural Industries 

1.3.1. Current Trends in the Main Cultural Industries 

1.3.1.1. The Needs of Consumers as Represented in Companies 
1.3.1.2. Successful Cultural Products in the Media 

1.3.2. Research as a Central Marketing Tool 

1.3.2.1. Collection of Market and Consumer Data 
1.3.2.2. Differentiation in Relation to Competitors 
1.3.2.3. Other Investigative Strategies 

1.4. The Future of Cultural Marketing 

1.4.1. The Future of Cultural Marketing 

1.4.1.1. Cultural Marketing Tendencies 
1.4.1.2. The Cultural Products with the Greatest Power in the Market 

Module 2. Data Visualization in Cultural Journalism 

2.1. Visual Layout of Information 

2.1.1. The Fundamentals of Information Visualization Modeling 

2.1.1.1. The Image in the Press 
2.1.1.2. Information Visualisation 

2.2. Evolution of Journalistic Infographics 

2.2.1. Infographics in the Press, Precision Journalism and Analytical Visualization 

2.2.1.1. Infographics in the Press 
2.2.1.2. Precision Journalism 
2.2.1.3. Analytical Visualization 

2.3. Classification of Infographics 

2.3.1. Towards a New Journalistic Model 

2.3.1.1. Data Digitization 
2.3.1.2. The Interaction of Data in the Media From Advertising to Information 

2.3.2. Analytical Visualization and the Information Society 

2.3.2.1. Elimination of the Superfluous 
2.3.2.2. Tables, Diagrams, Graphs, Charts, Maps, Data Boxes, Infograms, Infographics, Stories 

2.4. The Role of the Journalism and Infographics Professional 

2.4.1. Build an Infographics Section in the Different Media 

2.4.1.1. Infographics Creation Tools 
2.4.1.2. Adaptation of Information to the Media 
2.4.1.3. The Infographics Agency 

2.5. Digitalization and Interactivity 

2.5.1. Interactive Visualization in a Multimedia and Multiplatform World 

2.5.1.1. Interactive Visualization 
2.5.1.2. Essential Principles of Interaction Design 
2.5.1.3. Multi-Mediality 

2.6. Elements of Infographics in Journalism 

2.6.1. Selection and Planning. Data and Information. Work Distribution. Day-to-Day Work. The Choice of Software. Texts: Headlines and Body of the Information Illustrations. Sources. The Signature 

2.6.1.1. Selection and Planning. Data and Information. Work Distribution. Day-to-Day Work
2.6.1.2. Texts: Headlines and Body of the Information 
2.6.1.3. Illustrations. Sources. The Signature 

2.6.2. The Importance of Typographic Choice. Colors and Size are also Information 

2.6.2.1. The Importance of Typographic Choice 
2.6.2.2. Colors and Size

An intensive university program that will bring you up to date with the latest trends in Data Analysis in Cultural Journalism. Enroll now!”