Learn everything you need to know about impact and differentiating Branding, Marketing strategies and Visual Merchandising: the bases that determine the difference between success and failure in the world of Luxury Fashion"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The contents of this program have been developed by different professors with a clear purpose: to ensure that students acquire each and every one of the skills necessary to become true experts in the fashion business. The curriculum will allow you to learn all aspects of the different disciplines involved in this field, to reach the highest standards of quality and success.

A comprehensive educational program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Syllabus

The Postgraduate diploma in Fashion and Luxury Branding, Marketing and Merchandising at TECH Global University is an intensive program that will prepare you to design and implement the tools and strategies necessary to successfully carry out projects related to this sector.

The content of the Postgraduate diploma in Fashion and Luxury Branding, Marketing and Merchandising is designed to promote the development of skills that enable decision-making with greater rigor in the changing environment of the fashion industry.

Throughout the program, the student will analyze a multitude of practical cases through individual work. It is, therefore, an authentic immersion in real business situations.

This Postgraduate diploma deals in depth with different areas of the company and designed to specialize managers who understand project management from a strategic, international and innovative perspective.

A plan designed for professionals in this field, focused on their professional improvement and that will prepare them to achieve excellence and extreme capacity in this work context. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way.

This Postgraduate diploma takes place over 6 months and is divided into three modules:

Module 1. Fashion Luxury Branding and Storytelling
Module 2. Visual Merchandising and Retail Experience
Module 3. Digital Marketing for Fashion Brands

Where, When and How is it Taught?

TECH offers you the possibility to study thisPostgraduate diploma in Fashion and Luxury Branding, Marketing and Merchandising completely online. During the 6 months of the program, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Fashion and Luxury Branding and Storytelling

1.1. Branding and Evolution
1.2. The Concept of Luxury and Its Evolution
1.3. The New Scenario and the Emergence of New Markets
1.4. Dimensions of Luxury Brands
1.5. Storytelling, Active Branding
1.6. Brand Building through Storytelling.
1.7. Dissemination of the Story
1.8. Brand Contact Points
1.9. Transmedia Storytelling
1.10. Instagram, Luxury Storytelling Platform

Module 2. Visual Merchandising and Retail Experience

2.1. Architectural Analysis of Stores 
2.2. Space Design Tools 
2.3. Approach: Place, Background and Intention 
2.4. Exterior: Facade 
2.5. Showcase 
2.6. Interior: Floor Plan Layout, Atmosphere, Furnishings, Signage and Materials 
2.7. Space Design: The Store of the Future 
2.8. From the Business Idea to the Store Experience 

Module 3. Digital Marketing for Fashion Brands

3.1. Introduction and Basic Vocabulary
3.2. Online Sales Models
3.3. Types of Clients
3.4. Key e-Commerce Steps Associated with Digital Marketing
3.5. Social Media Marketing
3.6. E-Mail Marketing
3.7. Mobile Marketing
3.8. Viral Marketing and Influencer Marketing
3.9. Online Sales Promotion and Sponsorships
3.10. Future Tendencies