Mastering the most advanced strategies in Political Marketing and Electoral Campaigns in a high impact education for your professional career”  

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Executive development program in Political Marketing and Electoral Campaigns of TECH Global University is a tailor-made program delivered in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.   

A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success. 

 What you study is very important. The skills and competencies you acquire are fundamental. You won't find a more complete syllabus than this one”

Syllabus

This Executive development program in Political Marketing and Electoral Campaigns has been created to allow students to acquire the necessary knowledge in this field in an intensive and efficient manner. An opportunity to improve your training, with the convenience of the most effective online method on the teaching market.TECH gives you the opportunity to incorporate specific content in this area into your academic education. However, in addition, with this course, you will have access to a way of working designed to be fully compatible with your professional or personal life.   

If you want to improve yourself, achieve a positive change at a professional level, interact with the best through an interesting online universe and belong to the new generation of professionals, able to develop their work anywhere in the world, this may be your path.      

Throughout this education, the student analyzes a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real life situations.

The content of the Executive development program in Political Marketing and Electoral Campaigns is designed to promote the development of skills that allow for more rigorous decision-making in uncertain environments. 

This program is developed over 6 months and is divided into 6 main modules: 

Module 1. Society, Citizenship and Politics
Module 2. Political Marketing
Module 3. Electoral Marketing
Module 4. Construction of the Political and Electoral Strategy
Module 5. The Electoral Campaign: Conventional Tools for Action
Module 6. The Election Campaign: Online Tools for Action

Where, When, and How it is Taught?

TECH offers the possibility of developing this Executive development program in Political Marketing and Electoral Campaigns completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Society, Citizenship and Politics

1.1. Citizens and Society 

1.1.1. Concept of Society
1.1.2. Citizen's Rights and Duties
1.1.3. Types of Citizens

1.2. Social Change   

1.2.1. Concept of Social Change
1.2.2. Factors of Social Change
1.2.3. Social Change Transformation

1.3. Citizen Participation   

1.3.1. Social and Citizen Participation
1.3.2. Collective Decision Making
1.3.3. Forms of Citizen Participation

1.4. Public Opinion   

1.4.1. Forms of Public Opinion
1.4.2. Pressure Groups
1.4.3. Population Groups in Public Opinion

1.5. Society, Politics and Power

1.5.1. Power in Society
1.5.2. Policy Reality
1.5.3. Political Behavioral Factors

1.6. Ideologies and Political Action   

1.6.1. Concept and Dimensions of Ideology
1.6.2. Ideological Groups
1.6.3. Manifestations of Ideology

1.7. Policy Dimensions   

1.7.1. Political Regimes
1.7.2. Political Systems
1.7.3. Public Policy Factors

1.8. Political Systems    

1.8.1. Concept and Characteristics
1.8.2. Types of Policy Systems

1.9. Democracy: Representation and Participation

1.9.1. Definition of Democracy
1.9.2. Types of Democracy
1.9.3. Levels of Citizen Participation

1.10. International Political Scenarios: Europe, North America, Central America and Latin America   

1.10.1. Policy Scenarios in Europe
1.10.2. Policy Scenarios in North America
1.10.3. Policy Scenarios in Central America
1.10.4. Policy Scenarios in Latin America

Module 2. Political Marketing

2.1. Social Marketing 

2.1.1. Social Marketing
2.1.2. Socially Responsible Marketing
2.1.3. Social Cause Marketing

2.2. Introduction to Political and Electoral Marketing   

2.2.1. Political Marketing
2.2.2. Election Marketing
2.2.3. Political Market Components

2.3. Citizens    

2.3.1. Social Organizations
2.3.2. Organizations and Parties
2.3.3. Affiliates and Supporters

2.4. Social and Political Research 

2.4.1. Contents of Social and Political Research
2.4.2. Social Research Techniques
2.4.3. Social and Political Research Results

2.5. Social and Political Situation Diagnosis

2.5.1. Social and Political Demand Analysis
2.5.2. Analysis of Political Offers
2.5.3. Social and Political Expectations

2.6. Political Marketing Plan     

2.6.1. Introduction
2.6.2. Advantages of the Political Marketing Plan
2.6.3. Stages of the Political Marketing Plan

2.7. Analysis of the Political Organization    

2.7.1. Internal Analysis of the Political Organization
2.7.2. Analysis Political Competition
2.7.3. Social and Political Environment Analysis
2.7.4. SWOT Political Organization

2.8. Objectives and Strategies of the Political Marketing Plan     

2.8.1. Definition of Objectives
2.8.2. Determination of Strategies

2.9. Political Strategy Action Plan

2.9.1. Contents of the Action Plan
2.9.2. Share Measurement Criteria
2.9.3. Monitoring Indicators

2.10. Implementation of the Political Marketing Plan  

2.10.1. Tasks of the Steering Committees
2.10.2. Execution of the Action Plan
2.10.3. Plan Contingencies: Contingencies

Module 3. Electoral Marketing

3.1. Electoral Market Components

3.1.1. Introduction to the Electoral Market
3.1.2. Electoral Roll
3.1.3. The Electoral Offer: Parties and Coalitions

3.2. Electoral Behavior  

3.2.1. Introduction
3.2.2. Voting Trends
3.2.3. Voting Motivations

3.3. Electoral Market Research    

3.3.1. Research Contents
3.3.2. Qualitative Techniques
3.3.3. Quantitative Techniques

3.4. Voting Intention Studies   

3.4.1. Pre-Election Studies
3.4.2. Exit Polls
3.4.3. Vote Estimates

3.5. Electoral Situation Diagnosis  

3.5.1. Analysis of the Electoral Demand
3.5.2. Match Offer Analysis
3.5.3. Candidate Offer Analysis

3.6. Electoral Campaign Plan    

3.6.1. Introduction
3.6.2. Stages of the Electoral Campaign
3.6.3. Election Campaign Deadlines

3.7. Electoral Product  

3.7.1. Electoral Program
3.7.2. Candidates
3.7.3. Political Branding

3.8. Political Branding     

3.8.1. Electoral Campaign Committee
3.8.2. Work Teams

3.9. Election Campaign Action Plan  

3.9.1. Personal Actions
3.9.2. Virtual Actions
3.9.3. Electoral Publicity Actions
3.9.4. Electoral Action Monitoring

3.10. The Electoral Result 

3.10.1. Post-Electoral Analysis
3.10.2. Interpretation of Electoral Results
3.10.3. Political and Electoral Consequences of the Result

Module 4. Construction of the Political and Electoral Strategy

4.1. Electoral Systems 

4.1.1. Regulatory Framework
4.1.2. Electoral Regulations

4.2. Data Science and Big Data   

4.2.1. Business Intelligence
4.2.2. Methodology and Analysis of Large Volumes of Data
4.2.3. Data Extraction, Processing, and Loading

4.3. Political Coaching   

4.3.1. Coaching Concept
4.3.2. Political Coaching Methodologies
4.3.3. Advantages of Political Coaching

4.4. Political Innovation  

4.4.1. Benefits of Innovation
4.4.2. Sources of Idea Generation
4.4.3. Innovative Ideas and Supports

4.5. Voter Behavior

4.5.1. Political Information Processing
4.5.2. Message Evaluation
4.5.3. Voting Decision Models
4.5.4. Voting Decision Times

4.6. Voter Segmentation      

4.6.1. Voter Characteristics
4.6.2. Mobilized Voters: Loyal and Volatile
4.6.3. Targeting and Microtargeting

4.7. Political Branding    

4.7.1. Political Brand Building
4.7.2. Importance of the Political Brand
4.7.3. Political Brand and Candidate Brand

4.8. Political Leadership     

4.8.1. Definition
4.8.2. Leadership Styles in Politics
4.8.3. Candidate Positioning

4.9. Political Messages

4.9.1. Creative Process in Electoral Campaigns
4.9.2. Central Message: Positioning of the Organization
4.9.3. Tactical Messages: Positives and Negatives

4.10. Content and Storytelling Strategies  

4.10.1. Corporate Blogging
4.10.2. Content Marketing Strategy
4.10.3. Creating a Content Plan
4.10.4. Content Curation Strategy

Module 5. The Electoral Campaign: Conventional Tools for Action

5.1. Electoral Communication

5.1.1. Image in Electoral Campaigns
5.1.2. Political Advertising
5.1.3. Electoral Communication Plan
5.1.4. Electoral Communication Audits

5.2. Communication Cabinets  

5.2.1. Identifying Opportunities and Information Needs
5.2.2. Management of Reports and Spokesperson Interviews
5.2.3. Virtual Press Room and e-Communication
5.2.4. Buying Advertising Space

5.3. Public Relations    

5.3.1. PR Strategy and Practice
5.3.2. Protocol and Ceremonial Rules
5.3.3. Event Organization and Creative Management

5.4. The Political Discourse    

5.4.1. Narrative Structure
5.4.2. NLP-Based Storytelling
5.4.3. Political Oratory

5.5. Electoral Debates

5.5.1. Preparation: Units, Interventions and Replies
5.5.2. Candidate Image
5.5.3. Verbal and Non-Verbal Communication

5.6. Meetings with Voters      

5.6.1. Central Campaign Meeting 
5.6.2. Sectoral Events
5.6.3. Segmented Meetings

5.7. Electoral Advertising: 360º Campaigns Government Communication: Open Government   

5.7.1. Claim Central and Complementary Campaign  
5.7.2. Election Photos and Videos
5.7.3. Media Outlets

5.8. Campaign Logistics     

5.8.1. Organization of Events
5.8.2. Physical Distribution of Content
5.8.3. Human Resources in Electoral Logistics

5.9. Electoral Propaganda and Merchandising

5.9.1. Institutional Announcements
5.9.2. Election Canvassing
5.9.3. Gift Material

5.10. Campaign Fundraising and Fund Management  

5.10.1. Arguments for Collection
5.10.2. Collection Activities
5.10.3. Crowdfunding Platforms
5.10.4. Ethical Management of Funds

Module 6. The Election Campaign: Online Tools for Action

6.1. Social Media Platforms 

6.1.1. General, Professional, and Microblogging Platforms
6.1.2. Video, Image, and Mobility Platforms

6.2. Social Media Strategies   

6.2.1.  Corporate PR and Social Media
6.2.2. Defining the Strategy to be Applied in Each Media
6.2.3. Analysis and Evaluation of Results

6.3. Social Web        

6.3.1. Organization in the Age of Conversation
6.3.2. Web 2.0 Is All About People
6.3.3. Digital Environment and New Communication Formats

6.4. Developing e-Mail Campaigns    

6.4.1. Lists of Subscribers, Leads, and Customers
6.4.2. e-Mail Marketing Tools and Resources
6.4.3. Online Writing for e-Mail Marketing Campaigns

6.5. Mobile Marketing   

6.5.1. New Consumption and Mobility Habits
6.5.2. The SoLoMo Model
6.5.3. The 4 Ps of the Marketing Mix in Mobility

6.6. Trends in Mobile Marketing    

6.6.1. Mobile Publishing
6.6.2. Advergaming and Gamification
6.6.3. Mobile Geolocalization
6.6.4. Augmented Reality

6.7. Counter-Communication: Fake News    

6.7.1. Targets of Fake News in Campaigns
6.7.2. Fake News Creation
6.7.3. Fake News Dissemination
6.7.4. Fake News Legislation

6.8. Inbound Political Marketing      

6.8.1. How Inbound Political Marketing Works   
6.8.2. Attraction of Traffic to Political Brand
6.8.3. Content Marketing
6.8.4. Conversion of Leads to Voters or Electors

6.9. Web Analysis

6.9.1. The Fundamentals of Web Analytics
6.9.2. Classic Media vs Digital Media
6.9.3. The Web Analyst's Basic Methodology

6.10. Digital Metrics   

6.10.1. Basic Metrics.
6.10.2. Ratios
6.10.3. Setting Objectives and KPIs

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"