The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work"  

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Re-learning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.      

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH you will have access to Harvard Business School case studies" 

The content of this program is provided completely online. Therefore, the student will have access to all the specific theoretical and practical training on communication in the digital environment during the 4 months from the moment enrolment.  A program developed by a team of experts in the field, with the main objective of improving the training of business professionals in this field. 

You will have access to multiple theoretical and practical resources, essential in improving your training in this field"

Syllabus

The Executive development program inCommunication in the Digital Environment. At TECH Global University has been created to provide students with the necessary skills that will allow them to move independently in a highly-skilled market.  

Thus, once the professionals have successfully completed the degree, they will have acquired the keys to stand out in the field of corporate communication, based on the fundamentals of the new digital environments. To this end, the syllabus covers relevant issues such as the integral management of corporate communication, external media and corporate branding. All this following the latest market requirements and the application of the most current technologies in the field.  

In this way, students will have access to innovative content, created by the best specialists in the field, and based on the latest updates on corporate communication. A program adapted to the needs of students, which is why it is offered in a 100% online format. 

This program takes place over 4 months and is divided into 3 modules: 

Module 1. Integral Management of Corporate Communication
Module 2. Corporate Communication and External Media
Module 3. Communication and Corporate Branding

Where, When and How is it Taught?

This Executive development program takes place online. Throughout the months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Integral Management of Corporate Communication

1.1. Communication in Organizations

1.1.1. Organizations, People and Society
1.1.2. Historical Evolution of Organizational Behavior
1.1.3. Bidirectional Communication
1.1.4. Communication Barriers

1.2. Structure, Control and Challenges in Communication Management

1.2.1. Departmental Structure in Communication Management
1.2.2. Current Trends in Management Models
1.2.3. Integration of Intangibles
1.2.4. Communication Department Challenges

1.3. Integral Communication Plans 

1.3.1. Audit and Diagnosis
1.3.2. Elaboration of Communication Plan
1.3.3. Measuring results: KPIs and ROI 

Module 2. Corporate Communication and External Media

2.1. Effects of the Media

2.1.1. Efficiency of Commercial and Advertising Communication
2.1.2. Theories on the Effects of the Media
2.1.3. Social and Co-creation Models

2.2. Press Offices and Their Relationship with Communication Media

2.2.1. Identifying Opportunities and Information Needs
2.2.2. Management of Reports and Spokesperson Interviews
2.2.3. Virtual Press Room and e-Communication
2.2.4. Buying Advertising Space

2.3. Public Relations

2.3.1. PR Strategy and Practice
2.3.2. Protocol and Ceremonial Rules
2.3.3. Event Organization and Creative Management

2.4. Lobbies and Pressure Groups

2.4.1. Opinion Groups and Their Actions in Businesses and Institutions
2.4.2. Institutional Relations and Lobbying
2.4.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

Module 3. Communication and Corporate Branding

3.1.  Internal Communication

3.1.1. Motivational Programs, Social Action, Participation and Training with HR
3.1.2. Internal Communication Support and Tools
3.1.3. Internal Communication Plan

3.2. Branding & Naming

3.2.1. Brand Management and Coordination in Launching of New Products
3.2.2. Brand Repositioning

3.3. Audience Forecasting and Data Sources 

3.3.1. Measurement Units and Audience Profiles
3.3.2. Affinity, Sharing, Rating and GRP's
3.3.3. Current Suppliers in the Advertising Market