We invite you to adopt a new way of working in communication and to identify the opportunity that new themes and emerging topics in this field represent”

Research in communication sciences has its own protocols. Learning to identify the right approach, depending on the purposes pursued in the project, and recognizing and mastering the right tools for its development, is not so easy. The speed of technological evolution, on the one hand, forces professionals to be in constant contact with innovation. On the other hand, changes in consumer profiles, attitudes and expectations, make the message itself and its reality changeable and different according to the variables involved. 

This postgraduate diploma will methodically cover all aspects of this way of working. Traditional ways of doing research in already well-established media, such as television and film, will be approached with a novel and thriving addition: television in its on-demand format. Students shall study the variations in communication models and the most successful representations: Netflix, HBO and Amazon Prime, to understand the new codes in communication and forms of consumption.

With the same approach, students will study what has been called a mediamorphosis of communication spaces. Business opportunities, networking and applied research have migrated to new spaces and media. The module that covers this content will address the specificities of these new environments and the challenges to be faced when trying to make initiatives and projects visible.

An academic journey in which it is vital to identify the evolution of media and the codes used in each format. Facebook, Instagram, Twitter, and YouTube stand out as the new spaces where society interacts. In short, complete and practical study of what has been dubbed mediamorphosis.  

Learn the key factors in communication that led to the success of On-Demand TV and apply them to your own development”

This postgraduate diploma in New Communication Media, Languages and Niches contains the most complete and up-to-date educational program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A contextualized and real learning experience that you will be able to put into practice by means of new skills and competences”

Our teaching staff is made up of working professionals. That way, TECH is sure to offer students the updating objective it aims to provide. A multidisciplinary team of trained and experienced professors in different environments, who will impart the theoretical knowledge in an efficient way, but above all, who will put at the service of the program the practical knowledge derived from their own experience; one of the differential qualities of this program.

This mastery of the subject is complemented by the effectiveness of the methodological design of this postgraduate diploma. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. Students will cover with a range of convenient and versatile multimedia tools that will give them the operability they need during the training. 

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, TECH uses telepractice: With the help of an innovative, interactive video system and Learning from an Expert, students will acquire the knowledge as if they were dealing with the case they are studying in real life. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.

A complete study of the new forms of audiovisual consumption and its new communication codes"

We also offer you the possibility of mastering the tools required to disseminate and make your products visible once they are finished"

TECH objective is to create highly qualified professionals for work experience. An objective that is complemented in a global manner by promoting human development that lays the foundations for a better society. This objective is focused on helping Communication professionals reach a much higher level of expertise and command. A goal that, in just six months, students will be able to achieve with a highly intensive and precise program.

Throughout the postgraduate diploma, students will acquire the ability to identify problematic situations and research opportunities to address them in a professional manner with the appropriate tools”

General Objectives

• Learn to pose research problems
• Elaborate contextual frameworks
• Build and validate models 
• Create and validate data collection instruments
• Master data analysis techniques 
• Learn to structure academic and scientific texts 
• Master academic and scientific writing 
• Learn to participate in scientific meetings and make the results visible
• Develop management, critical thinking and problem-solving skills

Specific Objectives

Module 1. Research in Film, Television and New Media (Netflix, HBO, Amazon Prime)

• Identify new fields of research in communication and their potential for new projects  
• Select a relevant line of research to visualize, validate and disseminate it

Module 2. Digital Environments and Communication Processes

• Discover research and communication opportunities in new communication media and visibility of the products generated 
• Distinguish the capabilities and potential of the most common new media to generate successful relationships in socio-cultural environments

Module 3. New Communication Media in the 21st Century

• Identify new communication settings and their codes to use them as an object of study and context of action  
• Assume the importance and undoubted validity of new communication media and spaces

Module 4. Research and Dissemination

• Discover the different scenarios and opportunities to present communication research 
• Take advantage of the most suitable spaces to disseminate research, distinguishing them from less effective ones

Mediamorphosis unraveled in all its implications and developments”