Learn everything you need to know about Communication in the Fashion Industry and become a top-notch professional" 

The contents of this Postgraduate Diploma are directed by professionals in the areas of communication and journalism who work in companies and media in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way. 

Throughout the syllabus, all the aspects of communication management in companies in the fashion sector will be analyzed, with the aim that the student knows in depth the functioning of these departments and learns how to manage them optimally. In this sense, the current management of the fashion industry will also be studied in depth, and, through this study, it will help the journalist to understand how to work specializing in this sector. 

A journey that will lead Communication Management to recognize the strategies that enhance the results of companies in these sectors and that will allow them to use the most effective means to implement successful action plans. This same specialization will also help you to work as part of a press department of companies in this sector, providing great ideas and revaluing your professional profile. 

All this development, hand in hand with recognized and valued professionals worldwide, to learn from the best, with the best learning system and a stimulating and attractive process. 

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation. 

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish. You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process. 

TECH offers you the best specialization on the market in journalism and communication in fashion. You only have to bring your enthusiasm to study”

This postgraduate certificate in Introduction to Communication in the Fashion Industry contains the most complete and up-to-date educational program on the market. The most important features include:

• Practical cases presented by experts in fashion journalism, beauty and luxury
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on fashion, beauty and luxury journalism
• Practical exercises where the self-assessment process can be carried out to improve learning
• With special emphasis on innovative methodologies in journalism and communication in fashion, beauty and luxury
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

We offer you the best teaching methodology and a multitude of practical cases to simulate the real-life situations which you could face throughout your career”

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

Its multimedia content, developed with the latest educational technology, will enable the professional to contextual and situated learning, i.e., a simulated environment that will provide immersive learning immersive learning programmed to prepare in real situations. 

The design of this program focuses on Problem-Based Learning, through which the student must try to solve the different professional practice situations that arise, with the help of an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism.

Become an excellent journalist and learn to work successfully, enhancing your relationship with companies in the fashion industry"

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector who want to update and enhance their knowledge"

This program will provide you with the knowledge and techniques necessary to efficiently manage the communication area in companies in the fashion industry, either as part of media or as a collaborator in a press office. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly in all fields in which this action is carried out. Therefore, after the completion of this program, you will know all the aspects that influence communication the fashion industry and, therefore, you will be a much more competent professional. 

A complete update that will allow you to enter fully into all the aspects that make the communication of fashion companies successful" 

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion 
• Enhance your management, analysis, creativity and leadership skills as the main skills to grow within the industry 
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Obtain the necessary ethical responsibility 
• Develop critical thinking skills 
• Generate a competitive communication strategy within the industry with an in-depth knowledge of the dynamics of communication, the fashion business and the determining components 
• Identify opportunities and be able to evolve personally through scrutinizing your own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

• Approach the main areas of communication in relation to fashion and beauty
• Questions and introduction to some topics of interest that will be developed throughout the program
• Lay the foundations of knowledge in the field of fashion, beauty and luxury
• Analyze the role that each professional plays within the fashion industry
• Know and learn how to use the terminology of the sector

The goal is to push you towards the highest competence, through real and constant support, and with the flexibility of self-managed learning"