Mastering the how, when and where of events is fundamental to the success of the project. Learn how to choose the perfect scenario with this postgraduate certificate"

When organizing an event, the first thing to think about is the design, how the ideas, the concept, the visual and emotional image of the event will be transmitted. Undoubtedly, taking advantage of the tools provided by the technological evolution is essential, this has a strong influence on the how, on the planning and development of the event. The design establishes the guidelines that must be carried out in each of the aspects of an event, marks the vision of the attendee and what is going to be communicated in general.

Planning is one of the keys to an event, but design is the main aspect and must be taken special care of. The design must achieve the coherence of the whole, and that is why companies must have outstanding professionals in the field who understand the concept and current trends, as it will reflect their identity and convey the value of the brand to all attendees.

One of the current trends is the generation of greater emotional connection with the customer, which provides more notoriety to the brand, brings value to both the brand and the customer, improves the understanding of the potential customer, among other benefits that are achieved with specific techniques in an appropriate Event Design. Master Event Design in the context of the experience economy, co-creation, Design Thinking and Marketing is what is proposed in this postgraduate certificate.

A 6-week intensive 100% online program that prepares professionals to face challenges and business decisions in the field of Event Design, giving them the required tools and the most important and useful knowledge to develop professionally and learn the importance of events as an experiential marketing tool. 

Thanks to the most innovative methodology in the university environment: Relearning, the learning process is dynamic and effective. With the content chosen exclusively by professional experts in the field of communication, marketing and with more than two decades of experience in the event management, a seal of quality is stamped on this qualification.

The generation of immersive experiences in events, achieve greater impact on people. Learn how to do it with this postgraduate certificate"

This postgraduate certificate in Event Design contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Thanks to this program you will learn how to organize experiential marketing events. You will present the brand in a much more attractive and interesting way"

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

TECH promotes the Relearning methodology, which will help you to quickly memorize and understand all the content"

Improve your communication and leadership skills and enhance your career"

Learning the importance of Event Design as a marketing tool and knowing the most efficient trends implemented in the market, is part of what is proposed in this postgraduate certificate, focused on providing the necessary skills to the professional in the context of the economy of experience, co-creation and Design Thinking. Providing a specialization or opportunity to be original in the development of ideas, as well as their implementation, through the management of multidisciplinary and multicultural work teams.

The objective of this postgraduate certificate is to become an expert in the Event Design of the MICE sector. Enroll and get it"

General Objectives

• Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
• In-depth knowledge of current trends in event management
• Master the digitalization of the event, the most used tools today and new trends
• Understand the new reality in the organization of events following the major crisis caused by the COVID-19 pandemic

Specific Objectives

• Master Event Design in the context of the experience economy, co-creation, Design Thinking and Marketing
• Learn how to plan events to increase the return on investment (ROI)
• Learn the importance of events as a Marketing tool according to market trends
• Generate experiences in events (experiential marketing) and immersive experiences.
• Efficient design of spaces, signage and personalization

You will learn how to design spaces, signage and personalization for experiential events"