Advances in new technologies favor the creation of communication channels that make it possible to reach a wider audience immediately"

Today's media are constantly changing. Only skilled professionals at the forefront of journalism will be able to keep up with the demands of the market. 

This Advanced master’s degree offers a complete and up to date vision of Multimedia Journalism and Digital Communication, an area that is "winning the battle" against traditional journalism, due to its immediacy, the ease of access and the feedback that digital media offer, among other aspects.

The content and structure of this program aims to educate professionals in the field of journalism knowledge, from a multimedia conception of information, which brings together specific knowledge in the areas of specialized journalism, new technologies, the structure of information and the audiovisual field. 

Journalism studies are one of the most demanded in all universities, since this profession has a great influence on the population and has gained great prominence since its beginnings. Journalism involves different branches: social, cultural, economic, sports, international, events, conflicts... This makes it necessary for professionals in this sector to specialize in order to tell stories in the most appropriate way in each case and, above all, taking into account the digitalization of the media, due to the great importance it has in the world of journalism.

Throughout this specialization, the student will learn all of the current approaches to the different challenges posed by their profession. A high-level step that will become a process of improvement, not only on a professional level, but also on a personal level. 

This challenge is one of TECH's social commitments: To help highly qualified professionals to specialize and develop their personal, social and labor competencies during the course of their training.  

We will not only take you through the theoretical knowledge we offer, but we will introduce you to another way of studying and learning, one which is simpler, more organic, and efficient. We will work to keep you motivated and to create in you a passion for learning. And we will push you to think and develop critical thinking.

A high level scientific educational program, supported by advanced technological development and the teaching experience of the best professionals"

This Advanced master’s degree in Multimedia Journalism and Digital Communication contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software   
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand    
• Practical cases presented by practicing experts   
• State-of-the-art interactive video systems   
• Teaching supported by remote education    
• Continuous updating and retraining systems   
• Autonomous learning: full compatibility with other occupations   
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge   
• Communication with the teacher and individual reflection work   
• Content that is accessible from any, fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program   

An educational program created for professionals who aspire to excellence that will allow you to acquire new skills and strategies in a smooth and effective way"

Our teaching staff is made up of working professionals. In this way we ensure that we deliver the educational update we are aiming for. A multidisciplinary team of qualified and experienced professionals in different environments, who will develop the theoretical knowledge in an efficient way, but, above all, will put the practical knowledge derived from their own experience at the service of the specialization: one of the differential qualities of this Advanced master’s degree.   

This expertise is complemented by the efficiency of the methodological design of this Advanced master’s degree. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of easy-to-use and versatile multimedia tools that will give you the necessary skills you need for your specialization.   

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, we will use telepractice learning. With the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.

We have the best teaching methodology and a multitude of simulated cases that will help you prepare for real situations"

A deep and complete immersion in the strategies and approaches in Multimedia Journalism and Digital Communication"

The contents of this specialization have been developed by the different teachers of this Advanced master’s degree, with a clear purpose: to ensure that our students acquire each and every one of the necessary skills to become true experts in this field. The content of this course enables you to learn all aspects of the different disciplines involved in this field. A complete and well-structured program that will take you to the highest standards of quality and success.

Through a very well compartmentalized development, you will be able to access the most advanced knowledge of the moment in Multimedia Journalism and Digital Communication"

Module 1. Social Communication Theory

1.1. The Art of Communicating

1.1.1. Introduction: The Study of Communication as a Social Science
1.1.2. Knowledge 

1.1.2.1. Sources of Knowledge

1.1.3. The Scientific Method

1.1.3.1. The Deductive Method
1.1.3.2. Inductive Method 
1.1.3.3. The hypothetical - deductive method

1.1.4. Common Concepts in Scientific Research

1.1.4.1. Dependent and Independent Variables
1.1.4.2. Hypotheses 
1.1.4.3. Operationalization 
1.1.4.4. The law or theory of hedging

1.2. Elements of Communication

1.2.1. Introduction
1.2.2. Elements of Communication
1.2.3. Empirical Research 

1.2.3.1. Basic Versus Applied Research
1.2.3.2. Research Paradigms 
1.2.3.3. Values in Research
1.2.3.4. The Unit of Analysis
1.2.3.5. Cross-Sectional and Longitudinal Studies

1.2.4. Defining communication

1.3. Trajectories of social communication research

1.3.1. Introduction. Communication in the ancient world

1.3.2. Communication Theorists 

1.3.2.1. Greece: 
1.3.2.2. The sophists, first communication theorists
1.3.2.3. The Aristotelian rhetoric
1.3.2.4. Cicero and the canons of rhetoric
1.3.2.5. Quintilian: the oratorical institution

1.3.3. The Modern Period: The Theory of Argumentation

1.3.3.1. Anti-Retoricist Humanism
1.3.3.2. Communication in Baroque
1.3.3.3. From the Enlightenment to Mass Society

1.3.4. The 20th Century: The Rhetoric of the Mass Media

1.3.4.1. Media Communication 

1.4. Communicative Behavior 

1.4.1. Introduction: the Communicative Process
1.4.2. Communicative Behavior 

1.4.2.1. Animal Ethology and the Study of Human Communication
1.4.2.2. The Biological Background of Communication
1.4.2.3. Intrapersonal Communication 
1.4.2.4. Patterns of Communicative Behavior

1.4.3. The Study of Non-Verbal Communicative Behavior

1.4.3.1. The Movement of the Body as a Pattern of Communicative Action
1.4.3.2. The Latent Content of Non-Verbal Communication: Deception in Body Movements

1.5. The Communicative Transaction

1.5.1. Introduction: The Communicative Transaction
1.5.2. Transactional Analysis 

1.5.2.1. The child-self
1.5.2.2. The Father-Self
1.5.2.3. The Adult-Self

1.5.3. Classification of Transactions

1.6. Identity, Self-Concept and Communication

1.6.1. Introduction
1.6.2. Identity, Self-Concept and Communication

1.6.2.1. Transactional Micropolitics and Self-Concept: Interaction as Negotiation of Identities
1.6.2.2. The Strategy of Negative Emotions
1.6.2.3. The Strategy of Positive Emotions
1.6.2.4. The Strategy to Induce Emotions in Others
1.6.2.5. The Mutual Commitment Strategy
1.6.2.6. The Strategy of Pity or Understanding

1.6.3. The Presentation of Oneself in Everyday Rituals

1.6.3.1. Symbolic Interactionism 

1.6.4. Constructivism
1.6.5. Self-Concept Motivated to Interact

1.6.5.1. The Theory of Reasoned Action

1.6.6. Conversational Pragmatics 

1.7. Communication in Groups and Organizations

1.7.1. Introduction: the Communicative Process
1.7.2. Communicative Behavior 

1.7.2.1. Animal Ethology and the Study of Human Communication
1.7.2.2. The Biological Background of Communication
1.7.2.3. Intrapersonal Communication 
1.7.2.4. Patterns of Communicative Behavior

1.7.3. The Study of Non-Verbal Communicative Behavior

1.7.3.1. The Movement of the Body as a Pattern of Communicative Action
1.7.3.2. The Latent Content of Non-Verbal Communication: Deception in Body Movements

1.8. Media Communication I

1.8.1. Introduction
1.8.2. Media Communication 
1.8.3. Characteristics of the media and their messages

1.8.3.1. The Mass Media
1.8.3.2. The functions of the media

1.8.4. The Powerful Effects of  Mass Media

1.8.4.1. The Media Tell us What to Think and What not to Think

1.9. Media Communication II

1.9.1. Introduction
1.9.2. The Hypodermic Theory
1.9.3. The Limited Effects of the Media
1.9.4. The Uses and Gratifications of Mass Communications

1.9.4.1. Theory of Uses and Gratifications
1.9.4.2. Origins and Principles
1.9.4.3. Objectives of the Theory of Uses and Gratifications
1.9.4.4. Expectation Theory 

1.10. Media Communication II

1.10.1. Introduction
1.10.2. Computerized Communication and Virtual Reality

1.10.2.1. Computer-mediated Communication: the Problem of its Theoretical Integration
1.10.2.2. Definitions of Computerized Communication

1.10.3. Evolution of the Theory of Uses and Gratifications

1.10.3.1. Reinforcements of the media dependency theory

1.10.4. Virtual Reality as an Emerging Object of Study

1.10.4.1. Psychological Immersion of the User

1.10.5. Telepresence 

Module 2. Theory of Journalism

2.1. Definition and Types of Newspapers

2.1.1. Introduction: The Study of Communication as a Social Science
2.1.2. Key Concepts: Communication, Information and Journalism
2.1.3. The Media and its Relationship with the Community
2.1.4. Newspapers and Their Relationship with other Media
2.1.5. Definition and Characteristics of the Newspaper

2.1.5.1. History 
2.1.5.2. Themes 
2.1.5.3. Sales Price
2.1.5.4. Format 

2.1.6. Newspaper Contents 

2.1.6.1. Sections 

2.2. Main Journalistic Tools

2.2.1. Introduction
2.2.2. Main Journalistic Tools
2.2.3. Selection Criteria

2.2.3.1. What Are They? 
2.2.3.2. Classification
2.2.3.3. Relationship to the Present Day 

2.3. Features of the Newspaper 

2.3.1. Introduction
2.3.2. Features of the Newspaper 
2.3.3. Different Features 

2.4. Journalists and Their Journalistic Skills

2.4.1. Introduction
2.4.2. Journalists and Their Journalistic Capabilities
2.4.3. Debate on the Journalistic Profession
2.4.4. Attitudes 

2.4.4.1. Practical Attitudes 
2.4.4.2. Intellectual and Moral Attitudes

2.5. The Organization of a Newspaper

2.5.1. Introduction
2.5.2. Two Structures in One: The Business and the Newsroom
2.5.3. Editorial Principles
2.5.4. Statutes relating to Newsrooms

2.5.4.1. Roles in a Newsroom

2.5.5. Epilogue: From the Digital Version to the Digital Edition

2.6. Journalistic Work

2.6.1. Introduction
2.6.2. Journalistic Work
2.6.3. What is a Newsroom is and How is it Organized? 
2.6.4. Daily
2.6.5. Long-Term Planning
2.6.6. Individual and collective work

2.6.6.1. Individual Work
2.6.6.2. Collective Work
2.6.6.3. Style Books 

2.7. Journalistic Ethics

2.7.1. Introduction
2.7.2. Origin and Historical Evolution

2.7.2.1. The Hutchins Commission
2.7.2.2. The MacBride Report 

2.7.3. A Way to Regulate the Profession
2.7.4. Functions of Self-Regulation
2.7.5. Code of Ethics

2.8. Types of Journalism

2.8.1. Introduction
2.8.2. Investigative Journalism 

2.8.2.1. Qualities of the Investigative Journalist
2.8.2.2. Williams Scheme
2.8.2.3. Research Techniques-Innovation

2.8.3. Precision Journalism

2.8.3.1. Specializations in Precision Journalism

2.8.4. Service Journalism

2.8.4.1. Thematic Features

2.8.5. Journalistic Specialization
2.8.6. Development of Specialized Information

2.9. Journalism and Rhetoric

2.9.1. Introduction
2.9.2. Separation of Information and Opinion
2.9.3. Theories of Journalistic Genres
2.9.4. The Use of Rhetoric
2.9.5. Eloquence or Elocution

2.10. Journalism as a Political Agent

2.10.1. Introduction
2.10.2. The Newspaper According to the Theoreticians
2.10.3. The Newspaper, an Agent of Conflict

2.10.3.1. The Newspaper as Communication
2.10.3.2. The Newspaper at the Extra, Inter and Intra levels

2.10.4. The Newspaper as a Peacemaker

2.10.4.1. Alarm Mechanism
2.10.4.2. Creator of Atmospheres, Mobilizer for Peace

2.10.5. The Newspaper as a Complex System of Creation and Problem Solving
2.10.6. The Newspaper as a Missionary Institution
2.10.7. The Newspaper as the Vertex of a Love Hate Relationship Triangle
2.10.8. The Newspaper as a Narrator and Participant in Conflicts

2.11. Journalism as a Social Agent

2.11.1. Introduction
2.11.2. The Newspaper as an Interpreter and Mediator
2.11.3. The Newspaper as a Member of the Political System and as a Para-political System
2.11.4. The Newspaper as a Political Informer and Pseudo-Communicator
2.11.5. The Newspaper as an Addressee of the Communication Policies of other Social Agents

Module 3. Visual Communication

3.1. Visual Communication 

3.1.1. Introduction
3.1.2. Visual Communication and Visual Literacy

3.1.2.1. The learning of visual culture
3.1.2.2. Natural Language or Arbitrary Language

3.1.3. Qualities of Visual Communication

3.1.3.1. Immediacy
3.1.3.2. Basic Rules for Bibliographic Selection, Verification, Citation and Referencing
3.1.3.3. Degree of Complexity of the Message

3.1.4. Definition of Visual Communication 

3.2. Graphic Design 

3.2.1. Introduction
3.2.2. The Design 
3.2.3. Graphic Design 

3.2.3.1. Graphics 
3.2.3.2. Design and Art

3.2.4. Graphic Design and Communication
3.2.5. Areas of Application of Graphic Design

3.3. Background and Evolution of Visual Communication

3.3.1. Introduction
3.3.2. The Problem of the Origin
3.3.3. Prehistory 
3.3.4. The Ancient Age

3.3.4.1. Greece: 
3.3.4.2. Roma

3.3.5. The Middle Ages
3.3.6. Renaissance: the Rise of the Printing Press in Europe
3.3.7. From the XVI to the XVIII Century
3.3.8. The XIX Century and the First Half of the XX Century

3.4. The Meaning of Visual Messages

3.4.1. Introduction
3.4.2. The Image, Signifying Object
3.4.3. The Representational Quality of the Image: Iconicity

3.4.3.1. Type, Pattern and Form

3.4.4. The Plastic Quality of the Image

3.4.4.1. The Plastic Sign

3.4.5. The Symbolic Quality
3.4.6. Other Visual Codes

3.5. Persuasion

3.5.1. Introduction
3.5.2. Advertising Persuasion 
3.5.3. Features

3.6. Elements Related to Image Representation

3.6.1. Introduction
3.6.2. Elements Related to Image Representation

3.6.3. The Articulation of Image Representation

3.6.3.1. The Concept of Representation
3.6.3.2. The Articulation of Representation
3.6.3.3. The Plastic Significance

3.6.4. Morphological Elements of the Image
3.6.5. Scalar Elements of the Image

3.6.5.1. Size 
3.6.5.2. Scale 
3.6.5.3. Proportion 
3.6.5.4. Format 

3.7. Composition 

3.7.1. Introduction
3.7.2. Composition or Visual Syntax
3.7.3. Balance 
3.7.4. Dynamic Elements of Representation
3.7.5. Normative Composition 

3.8. Color and Light

3.8.1. Introduction
3.8.2. Light, Color and Perception

3.8.2.1. Light and the Visible Color Spectrum
3.8.2.2. The Perception of Light and Colors
3.8.2.3. The Adaptive Capacity of the Perceptual System
3.8.2.4. The Color Temperature of a Light Source

3.8.3. Primary Colors 
3.8.4. Basic Color Reproduction Techniques
3.8.5. Color Dimensions
3.8.6. Harmony Types and Pallet Construction
3.8.7. Plastic Functions of Color

3.9. Typography 

3.9.1. Introduction
3.9.2. Formal Structure and Type Measurement
3.9.3. Classification of fonts
3.9.4. The Composition of the Text
3.9.5. Issues Affecting Readability

3.10. Editorial Design and Infographics

3.10.1. Introduction
3.10.2. Editorial Design 
3.10.3. Infographics 

3.11. The journalistic design from the Image Theory

3.11.1. Introduction
3.11.2. Functions of Journalistic Design
3.11.3. Final Note on The Term Journalistic Design
3.11.4. Arbitrariness or Naturalness of the Journalistic Design
3.11.5. Articulation of the Visual Language of Journalistic Design

Module 4. Written Communication

4.1. History of Communication

4.1.1. Introduction
4.1.2. Communication in Antiquity
4.1.3. The Revolution of Communication 
4.1.4. Current Communication

4.2. Oral and Written Communication

4.2.1. Introduction
4.2.2. The Text and its Linguistics
4.2.3. The Text and its Properties: Coherence and Cohesion

4.2.3.1. Coherence
4.2.3.2. Cohesion
4.2.3.3. Recurrence

4.3. Planning or Pre-writing

4.3.1. Introduction
4.3.2. Writing Processes
4.3.3. Planning
4.3.4. Documentation

4.4. The Act of Writing

4.4.1. Introduction
4.4.2. Style
4.4.3. Lexicon
4.4.4. Sentence
4.4.5. Paragraph

4.5. Rewriting

4.5.1. Introduction
4.5.2. The Review
4.5.3. How to Use the Computer to Improve the Text

4.5.3.1. Dictionary
4.5.3.2. Search/Change
4.5.3.3. Synonyms
4.5.3.4. Paragraph
4.5.3.5. Nuances
4.5.3.6. Cut and Paste
4.5.3.7. Change Control, Commenting and Version Comparison

4.6. Spelling and Grammar Issues

4.6.1. Introduction
4.6.2. The Most Common Accentuation Problems
4.6.3. Capitalization 
4.6.4. Punctuation Marks 
4.6.5. Abbreviations and Acronyms
4.6.6. Other Signs
4.6.7. Some Problems

4.7. Textual Models: the Description

4.7.1. Introduction
4.7.2. Definition
4.7.3. Types of Description
4.7.4. Classes of Description
4.7.5. Techniques
4.7.6. Linguistic Elements

4.8. Textual Models: Narration

4.8.1. Introduction
4.8.2. Definition
4.8.3. Features
4.8.4. Components
4.8.5. The Narrator
4.8.6. Linguistic Elements

4.9. Textual Models: the Exposition and the Epistolary Genre

4.9.1. Introduction
4.9.2. The Exposition
4.9.3. The Epistolary Genre
4.9.4. Components

4.10. Textual Models: Argumentation

4.10.1. Introduction
4.10.2. Definition
4.10.3. Elements and Structure of Argumentation
4.10.4. Types of Arguments
4.10.5. Fallacies
4.10.6. Structure
4.10.7. Linguistic Features

4.11. Academic Writing

4.11.1. Introduction
4.11.2. Scientific Work
4.11.3. The Summary
4.11.4. The Review
4.11.5. The Draft 
4.11.6. Quotes
4.11.7. On-line Writing

Module 5. Written Journalism I

5.1. Approach to the Theory of Journalistic Genres

5.1.1. Introduction
5.1.2. General approach
5.1.3. Background, Usefulness and Valuation Criteria
5.1.4. Classification of Genres
5.1.5. Differential Characteristics. First Phase: Previous Concepts

5.1.5.1. News

5.1.6. Differential Characteristics. Second Phase: Distinctive Features of Each Genre
5.1.7. Another More Simplified and Universal Classification Model
5.1.8. Future Forecasts: Genres in Digital Journalism

5.2. The Multimedia Journalist and the Transformation of Genres

5.2.1. Introduction
5.2.2. A New Journalist is Born
5.2.3. Consequences for the Journalist
5.2.4. Difficult Separation Between Stories and Comments
5.2.5. New Journalistic Genres
5.2.6. The Difference of Working on the Web
5.2.7. Each Channel Requires a Different Way of Doing Things
5.2.8. The New Face of Radio
5.2.9. Understanding the History of Television
5.2.10. A Screen for Everything
5.2.11. A Specific Language for the Web
5.2.12. Steven King’s Rule Number 17

5.3. Journalistic Language

5.3.1. Introduction
5.3.2. Journalistic Language
5.3.3. The Journalistic Text and its Context
5.3.4. The Choral Language of Icons

5.4. The News

5.4.1. Introduction
5.4.2. Definition
5.4.3. Specific Qualities of the News Event
5.4.4. Types of News

5.5. Discursive News

5.5.1. Introduction
5.5.2. Preparation and Coverage
5.5.3. Copywriting
5.5.4. Parts of the News

5.6. The Art of Quotation

5.6.1. Introduction
5.6.2. Functions of Quotes
5.6.3. Types of Quotes
5.6.4. Direct Quotation Techniques
5.6.5. When to Use Direct Quotes

5.7. The Journalistic Narrative

5.7.1. Introduction
5.7.2. The Journalistic Narrative
5.7.3. Problems With The Journalistic Narrative

5.8. Newspaper headlines

5.8.1. Introduction
5.8.2. Functions of Headlines
5.8.3. Characteristics of Headlines
5.8.4. Evolution of Headlines
5.8.5. Elements of Titling in Print, Audiovisual and Digital Media
5.8.6. Types of Headlines

5.9. The Sources of informative Journalism

5.9.1. Introduction
5.9.2. In Search of the News
5.9.3. Types of Sources for Informative Journalism

5.10. Informative Production and Production Procedures

5.10.1. Introduction
5.10.2. Organization of Work
5.10.3. Commercialization
5.10.4. Some Accounting Aspects
5.10.5. The Image of Newspapers

5.10.5.1. The Redesign of Newspapers

Module 6. Written Journalism II

6.1. The interpretation and Theory of Journalistic Genres

6.1.1. Introduction
6.1.2. Interpretation, a Journalistic Task
6.1.3. The "Martínez Albertos Typology"
6.1.4. Other Finalist Rankings
6.1.5. Objectivity, Classifying Criterion
6.1.6. Are Facts Sacred and Opinions Free?

6.2. The Journalistic Chronicle (I). Origins and Definition

6.2.1. Introduction
6.2.2. Definition of the Chronicle
6.2.3. The Chronicle in the Digital Era
6.2.4. Typology of the Chronicle

6.3. The Journalistic Chronicle (II). Headlines, Headings and Style Resources

6.3.1. Introduction
6.3.2. The Titling of Chronicles
6.3.3. Types of Headings
6.3.4. The Body: Main Stylistic Resources

6.4. The Journalistic Chronicle (II). Headlines, Headings and Style Resources

6.4.1. Introduction
6.4.2. The Chronicling of Crime and Judicial Decisions
6.4.3. The Parliamentary Chronicle
6.4.4. Democratic Spain
6.4.5. The Chronicling of Shows
6.4.6. The Chronicling of Sports

6.5. The Reportage (I). Definition, origins and typology

6.5.1. Introduction
6.5.2. Definition
6.5.3. The Origin of Reporting: Its Precedents
6.5.4. The «Interpretive Report»
6.5.5. Style and Distinguishing Characteristics of Reporting
6.5.6. Reporting in Digital Format
6.5.7. Typology of Reports
6.5.7.1. Digital Typology

6.6. The Reportage (II). Idea, Approach and Research

6.6.1. Introduction
6.6.2. Lack of Reporting Pedagogy
6.6.3. The Reporting Project: The Idea and the Approach
6.6.4. Research: collection, selection and organization of data
6.6.5. When to Use Direct Quotes

6.7. The Reportage (III). Structure and Editorial Staff

6.7.1. Introduction
6.7.2. Style and Structures, Key to Reporting
6.7.3. The Titling of the Report
6.7.4. The Titling of the Report
6.7.5. The Body of the Report

6.8. The Interview(I). Definition, Origin and Main Milestones

6.8.1. Introduction
6.8.2. Definition of the Interview
6.8.3. Historical Origin of the Interview: Dialogues
6.8.4. The Evolution of the Interview

6.9. The Interview (II). Typology, Preparation and Execution

6.9.1. Introduction
6.9.2. Types of Interviews
6.9.3. The Interview Process

6.10. The Interview (III). Organization of the Material and Writing

6.10.1. Introduction
6.10.2. Transcription and Preparation of the Material Obtained
6.10.3. The Titling of the Interview
6.10.3.1. Errors in the Title
6.10.4. The Lead 
6.10.5. The Body of the Interview

Module 7. Digital Communication and Society

7.1. Network-society vs. social networks

7.1.1. The new landscape of the network society

7.1.1.1. Context
7.1.1.2. Definition

7.1.2. Concepts of the network-society and networks

7.1.2.1. Informationalism
7.1.2.2. Hypertext
7.1.2.3. Network-society vs. Information Society
7.1.2.4. Self-programmable, generic workers and the situation of women workers
7.1.2.5. Innovation
7.1.2.6. Power and counter-power in the network-society
7.1.2.7. Flow space and atemporal time

7.2. The Acceleration of Time

7.2.1. The acceleration of time in global capitalism

7.2.1.1. Technological time

7.3. The Digital Generation

7.3.1. Digital Natives vs. Digital Migrants
7.3.2. Generations living together in the digital age
7.3.3. Discussion and critique of the concept of digital generation

7.4. Global Information Order vs. Global Communication

7.4.1. Context of Globalization
7.4.2. The New World Information and Communication Order
7.4.3. The MacBride Report
7.4.4. Discussion The return of MacBride?

7.5. Journalistic Production Models

7.5.1. Models of Traditional Journalism
7.5.2. Models of Academic Journalism
7.5.3. Content farms or low cost information model
7.5.4. Digital feudalism
7.5.6. The Open Journalism advocacy model
7.5.7. The Spanish boom in new media and open source

7.6. Challenges of the Profession

7.6.1. The collapse of the traditional business model
7.6.2. Journalists in the new virtual world
7.6.3. Journalist Ethics in the Digital Age

7.7. Prestige and Credibility

7.7.1. Credibility and prestige in the digital age
7.7.2. Fake news

Module 8. Journalism and Social Media

8.1. Journalists on Social Platforms

8.1.1. The journalist as a company-brand in the virtual world
8.1.2. Singularities in social media

8.1.2.1. The Case of Twitter
8.1.2.2. Bloggers
8.1.2.3. User comments

8.1.3. The role of the journalist in social media

8.2. Media on Social Platforms

8.2.1. The use of network media

8.3. Media Profiles on Social Platforms

8.3.1. Examples of network profiles

8.4. Networking and The Relationship with Sources in Social Environments

8.4.1. Sources in Social Media

8.4.1.1. General Considerations
8.4.1.2. Changes in the relation with sources in Social Media
8.4.1.3. Advantages and risks of social networks as information sources
8.4.1.4. Changes in the Forms of Work with sources from Social Media

8.4.2. Twitter as a Source of Information
8.4.3. The source as a means of communication itself

8.4.3.1. The Case of WikiLeaks
8.4.3.2. The case of athletes and artists

8.5. Journalistic Ethics and Information Transparency in social media

8.5.1. Ethics in Social Media

8.5.1.1. General Considerations
8.5.1.2. Characteristics of the journalist in Social Media
8.5.1.3. Hacker ethics
8.5.1.4. Verification techniques
8.5.1.5. Journalistic Ethics and Information Transparency in social media

8.6. Narration of Information on Social Platforms

8.6.1. The role of social networks in transmedia narratives

8.6.1.1. General Considerations
8.6.1.2. The Characteristics of Transmedia Narratives in Social Networks
8.6.1.3. Example of Transmedia Narratives in Social Networks
8.6.1.4. Social networks in television participation

8.6.1.4.1. Lost: transmedia product prototype

8.6.2. Media prosumers

Module 9. Mobile Journalism

9.1. Journalistic Work with Mobile and Tablet

9.1.1. General Considerations

9.2. Mobile journalism (MOJO)

9.2.1. Introduction
9.2.2. Mobile journalism characteristics

9.3. Tools and Apps for the Production of Journalistic Content

9.3.1. Example of Applications

9.4. Specialized Narrative Strategies for Mobiles

9.4.1. General Considerations

9.5. Consumption of Journalistic Information Via Mobile Devices

9.5.1. General Considerations

9.6. Journalistic Information Applications and Services on Mobile Phones

9.6.1. Mobile information services

Module 10. New Narrative Forms

10.1. Digital Storytelling

10.1.1. The Role of Narrative Forms

10.2. Participatory Mechanisms for the Elaboration of Newspaper Narratives
10.3. Multiplatform Content
10.4. Transmedia Projects
10.5. Immersive and ubiquitous journalism

10.5.1. Principles for the Design of Immersive Information Experiences 
10.5.2. Virtual reality
10.5.3. Principles for the Design of Mixed Information Experiences 
10.5.4. Augmented Reality

Module 11. Tools and Digital Resources

11.1. The Current Technological Framework for Journalism

11.1.1. Communication Possibilities
11.1.2. Examples of Applicability

11.2. Tools for Digital Journalists

11.2.1. Online resources for the production and edition of informative contents
11.2.2. Organizational Tools for Journalists
11.2.3. Technological Tools for Information Dissemination

Module 12. Digital Communications Project Management

12.1. Project Management: Basic Concepts

12.1.1. Components of Project Management: Areas of Knowledge
12.1.2. The Human Cost of Project Management
12.1.3. Managerial Skills

12.2. Digital Communication Projects

12.2.1. Project Initiation and Preliminary Work
12.2.2. Project Planning and Execution
12.2.3. Project Monitoring, Control and Closure

Module 13. Data Journalism

13.1. Information Sources

13.1.1. Regulatory Framework, Licenses, Conditions of Data Use
13.1.2. Search Strategies
13.1.3. Typical Statistical Descriptors

13.2. Data Selection and Filtering Mechanisms

13.2.1. Feature Extraction
13.2.2. Summarize Data with Tables and Graphs
13.2.3. Interactivity

Module 14. Investigative Journalism 

14.1. Introduction 

14.1.1. What is the Investigative Journalism?
14.1.2. Examples of Great Investigative Journalists
14.1.3. Formulation of Hypotheses

14.2. Evaluation of Methods

14.2.1. Work and Relationship with Sources

14.3. Ethical considerations in quality journalism

14.3.1. The ethics of investigative journalism

14.4. Report Writing

14.4.1. How to write a report

14.5. Quality Control Techniques

14.5.1. Mechanisms for journalistic quality control

Module 15. Publication Design

15.1. Manual Communication Technology and Written Information

15.1.1. Introduction
15.1.2. The Initial Forms of Writing
15.1.3. The Supports of Manual Writing
15.1.4. Levels of graphic representation in early writing
15.1.5. General Classification of Writing Signs
15.1.6. The Birth and Development of the Alphabet: The Independence of the Written Sign
15.1.7. Writing, Information Memory
15.1.8. The Forms of the Latin Alphabetic Writing: Diachronic Observation
15.1.9. Images in the World of Handwriting

15.2. Printing System 

15.2.1. Introduction
15.2.2. From Manual Reproduction to Mechanized Reproduction of Handwriting
15.2.3. Imitation, Common Denominator of the First Mechanical Copies of Information
15.2.4. Background of the Mechanized Reproduction of Information in Antiquity
15.2.5. Xylography, the Closest Precedent to Gutenberg's Technology
15.2.6. Pre-Existing Knowledge and Technological Elements Necessary for Gutenberg's Printing Press
15.2.7. The Gutenberg Printing Press
15.2.8. The Development of the Phases of Composition and Printing of Written Information

15.3. Forms and Functions of the Elements of Journalistic Design

15.3.1. Introduction
15.3.2. What Is Journalistic Design of Written Communication and Information
15.3.3. The Elements of Journalistic Design

15.4. Images  

15.4.1. Introduction
15.4.2. Journalistic Images  
15.4.3. Infographics: Nature, Characteristics, Functions and Forms
15.4.4. Non-Textual and Non-Iconic Graphic Resources

15.5. Color

15.5.1. Introduction
15.5.2. Nature, Function and Processes of Color Synthesis
15.5.3. Color Separation in Graphic Arts
15.5.4. Functions and expressive possibilities of color in a written medium
15.5.5. Characteristics of flat colors

15.6. Fonts: identity and use

15.6.1. Introduction
15.6.2. What Is Typography
15.6.3. Character Morphology: Semantic Implications
15.6.4. Classifications of Typographic Characters
15.6.5. The Functions of Typography
15.6.6. Computer Typography  

15.7. Formats and Journalistic Information Design

15.7.1. Introduction
15.7.2. Diachronic evolution of journalistic design of written media
15.7.3. The format, first spatial circumstance
15.7.4. The Distribution and Architecture of the Page Space
15.7.5. Modular Design  
15.7.6. The Gutenberg Diagram
15.7.7. The VIC  

15.8. Journalistic Design and Communication Order and Hierarchy

15.8.1. Introduction
15.8.2. The Fundamental Objective of Journalistic Design
15.8.3. Criteria for the Distribution of Information
15.8.4. Basic Page Layout Structures
15.8.5. Balance Systems in the Expression of Informative Significance
15.8.6. Basic Principles Applicable in Journalistic Design
15.8.7. The Front Page
15.8.8. The Inside Pages of the Newspaper

15.9. Technological Change in Communication Processes

15.9.1. Introduction
15.9.2. The Technological Change in Communication and Written Information Processes Immediately Prior to Digitization
15.9.3. Digitization, a Change of Gear in the Development of Written Communication and Information

15.10. Digital Mediation in Today's Journalism

15.10.1. Introduction
15.10.2. Digital Mediation in Today's Journalism
5.10.3. Written Information in Digital Publishing Journalism

Module 16. Magazines

16.1. What is a Magazine

16.1.1. Introduction
16.1.2. What is a Magazine. Its Specific Features and the Editorial Market
16.1.3. Specific Features of a Magazine
16.1.4. Magazine Market: General Issues
16.1.5. Large Magazine Publishing Groups

16.2. The Magazine Reader

16.2.1. Introduction
16.2.2. The Magazine Reader
16.2.3. Find Readers and Build Loyalty
16.2.4. The Printed Magazine Reader
16.2.5. The Digital Magazine Reader
16.2.6. Readership and Advertising

16.3. Creation and Life of a Magazine

16.3.1. Introduction
16.3.2. The Creation of a Magazine
16.3.3. The Name
16.3.4. The Life Cycle of a Magazine

16.4. Segmentation and Specialization of Magazines

16.4.1. Introduction
16.4.2. Segmentation and Specialization of Magazines
16.4.3. Types of Magazine

16.4.3.1. Cultural Magazines
16.4.3.2. Gossip Magazines
16.4.3.3. Supplements

16.5. Structure and Contents of the Magazines

16.5.1. Introduction
16.5.2. The Opinion
16.5.3. The Structure
16.5.4. Contents

16.6. Birth and Development of Magazines in Europe and the United States

16.6.1. Introduction
16.6.2. The Beginnings: Between the 16th and 18th Centuries. From Relations to Gazettes
16.6.3. The 19th Century in Europe
16.6.4. Balance of the 19th Century

16.7. The Twentieth Century: the Consolidation of the Modern Magazine

16.7.1. Introduction
16.7.2. The First Decades of the 20th Century for European Magazines
16.7.3. The United States Between the 1920s and the 1960s: The Second Magazine Boom
16.7.4. Europe after the Second World War: Magazines from the 1940s Onwards
16.7.5. From the 1960s Onwards: The Revamped Magazine

16.8. Milestones in the History of American Magazines

16.8.1. Introduction
16.8.2. National Geographic, a Milestone in Popular Magazines
16.8.3. Time, a Milestone in Weeklies or  News-Magazines
16.8.4. Reader's Digest, a Milestone in Magazine Publishing
16.8.5. The New Yorker, a Milestone in Opinion and Culture Magazines

16.9. Magazines in Europe

16.9.1. Introduction
16.9.2. Diffusion
16.9.3. Top Magazines by Country

16.10. Magazines in Latin America

16.10.1. Introduction
16.10.2. Origin
16.10.3. Top Magazines by Country

Module 17. Structure of the Communication

17.1. Theory, Concept and Method Relating to Communication Structure

17.1.1. Introduction
17.1.2. The Autonomy of Discipline and Relationships with other Subjects
17.1.3. The Structuralist Method
17.1.4. Definition and Purpose of the Communication Structure
17.1.5. Guide to the Analysis of Communication Structure

17.2. New International Communication Order

17.2.1. Introduction
17.2.2. State Control: Monopolies
17.2.3. Commercialization of Communication
17.2.4. Cultural Dimension of Communication

17.3. Major Information Agencies

17.3.1. Introduction
17.3.2. What is an Information Agency? 
17.3.3. Information and News 
17.3.4. Before the Internet
17.3.5. News Agencies Can be Seen Thanks to the Internet
17.3.6. The Major Global Agencies

17.4. The Advertising Industry and its Relationship with the Media System

17.4.1. Introduction
17.4.2. Advertising Industry
17.4.3. The Need for Advertising for the Media
17.4.4. The Structure of the Advertising Industry
17.4.5. The Media and its Relationship with the Advertising Industry
17.4.6. Advertising Regulations and Ethics

17.5. Cinema and the Culture and Leisure Market

17.5.1. Introduction
17.5.2. The Complex Nature of Cinema
17.5.3. The Origin of the Industry
17.5.4. Hollywood, the Film Capital of the World

17.6. Political Power and the Media

17.6.1. Introduction
17.6.2. Influence of the Media in the Formation of Society
17.6.3. Media and Political Power

17.7. Media Concentration and Communication Policies

17.7.1. Introduction
17.7.2. Media Concentration
17.7.3. Communication Policies

17.8. Communication Structure in Latin America

17.8.1. Introduction
17.8.2. Communication Structure in Latin America
17.8.3. New Trends, 

17.9. Media System in Latin America and the Digitization of Journalism

17.9.1. Introduction
17.9.2. Historical Approach, 
17.9.3. Bipolarity of the Latin American Media System
17.9.4. U.S. Hispanic Media

17.10. Digitalization and the Future of Journalism

17.10.1. Introduction
17.10.2. Digitalization and the New Media Structure
17.10.3. The Structure of Communication in Democratic Countries

Module 18. Digital Journalism and Social Networks

18.1. New Professional Profiles

18.1.1. Introduction
18.1.2. From the Traditional Company to the Digital Company
18.1.3. The New 2.0. Professionals
18.1.4. The Era of Bloggers

18.2. Organization of Digital Information

18.2.1. Introduction
18.2.2. Usability in the Digital Environment
18.2.3. Tags and Metadata
18.2.4. Search Engine Optimization (SEO and SEM)

18.3. Web Content Architecture

18.3.1. Introduction
18.3.2. Cover Structure  
18.3.3. Menu  
18.3.4. Headline  
18.3.5. Body 

18.4. Journalistic Blogging and Wikis  

18.4.1. Introduction
18.4.2. The Journalistic Blog
18.4.3. Structure of the Post
18.4.4. Labels
18.4.5. Comments  
18.4.6. Wikis  

18.5. Microblogging and Journalism  

18.5.1. Introduction
18.5.2. Twitter
18.5.3. Twitter feeds

18.6. Social Platforms and Journalism

18.6.1. Introduction
18.6.2. Social Networks and Journalism
18.6.3. Social Content Integration
18.6.4. Writing Techniques in Social Networks

18.7. On-screen writing

18.7.1. Introduction
18.7.2. The ABCs of Screen Reading
18.7.3. Adaptation of Text to Web Format
18.7.4. The Headline in Digital Content

18.8. Hypertext and Multimedia Writing

18.8.1. Introduction
18.8.2. Hyper-textuality in Digital Writing
18.8.3. Multimedia Formats  

18.9. Cyber Journalistic Genres

18.9.1. Introduction
18.9.2. Definition
18.9.3. Informative genres
18.9.4. Interpretive Genres  
18.9.5. Opinion genres

18.10. Legal Aspects on the Internet

18.10.1. Introduction
18.10.2. Legal Liability on the Internet
18.10.3. Online Reputation Management
18.10.4. Sharing Content on the Internet

Module 19. Content Marketing

19.1. Content Promotion

19.1.1. Content promotion techniques
19.1.2. Content promotion Channels 

19.2. Marketing audiences

19.2.1. The Audience as a Distribution Ally
19.2.2. How to Define an Audience Profile 

19.3. Social media marketing

19.3.1. Social networks in the marketing strategy

19.4. The Sociocultural Perspective

19.4.1. Information Processing Theory
19.4.2. Bruner's Theory

Module 20. Business Models and Entrepreneurship in Digital Communication 

20.1. The Business Side of the Information Arena

20.1.1. The Information Sector
20.1.2. The Parties Involved in Social Communication in the Digital Context

20.2. Entrepreneurship

20.2.1. Entrepreneurship and Opportunity Detection
20.2.2. Financing of Entrepreneurial Activity
20.2.3. Internal entrepreneurship

20.3. Informative Company

20.3.1. Types of Informative Company
20.3.2. Media Management and Organization
20.3.3. Business Planning

20.4. Online Media Business Models

20.4.1. The Nature of Business Models
20.4.2. The Importance of Generating Value
20.4.3. Types of Business Models and their Evolution

Module 21. Audience and Public Opinion

21.1. Audiences

21.1.1. Audience Measurement Models
21.1.2. Participatory Audiences

21.2. Debate on the Concept of Public Opinion
21.3. Analysis Models

21.3.1. Challenges of Shaping Public Opinion in the Face of Digital Media

21.4. The New Public Sphere for Journalists 

21.4.1. Journalism in a More Participatory Democracy
21.4.2. The Role of the Journalist in the New Digital Era

Module 22. Data Analysis and Visualization

22.1. Cognitive Principles: Information, Communication and Knowledge

22.1.1. Information
22.1.2. Communication
22.1.3. Knowledge 

22.2. Techniques and Methodologies for Information Analysis: Case Studies

22.2.1. Definition and Classification  

22.3. Descriptive and Multivariate Statistics

22.3.2. Types and characteristics

22.4. Introduction to Infographics and Information Visualization
22.5. Technologies for Information Visualization

22.5.1. Classification

22.6. Case Studies in the Field of Journalism

22.6.1. Cases

Module 23. Laboratory of Audiovisual and Transmedia Production  

23.1. Transmedia Narratives

23.1.1. The Application of Transmedia Narratives in the Journalistic Field
23.1.3. Transmedia Narrative in Popular Culture

23.2. Transmedia Project Development

23.2.1. Transmedia Projects

23.3. Practice with Transmedia Project Implementation Tools: Prototype Making

Module 24. Advanced Data Analysis and Visualization Techniques

24.1. Analysis Techniques and Principles 

24.1.1. Cognitive Principles: Information, Communication and Knowledge

24.2. Information analysis in complex systems
24.3. Interactive Viewing on Web and Mobile Devices

24.3.1. Data Mining: Applications in the Field of Journalism

24.4. Applications in the field of journalism

24.4.1. Study Cases

A complete training program that will take you through the necessary training to compete with the best in your profession”