Thanks to this 100% online Postgraduate certificate, you will be able to anticipate customer needs, improve your operational efficiency and offer highly personalized shopping experiences. Enroll now!”

Digital Marketing and E-Commerce, powered by Artificial Intelligence, offer a revolutionary synergy in the modern business world. Indeed, Artificial Intelligence enables precise personalization and segmentation of Marketing messages, resulting in more effective and relevant campaigns for consumers. Moreover, in the field of E-Commerce, AI algorithms can analyze buying behavior patterns, to predict future preferences and recommend products in an intelligent way.

This is how this Postgraduate certificate was created, which will provide a deep dive into the most advanced tools and techniques to enhance business strategies in the digital world. With a focus on personalization and recommendations, professionals will deepen their understanding of the implementation of Adobe Sensei to analyze data and tailor content in an individualized way, thus improving the relevance and effectiveness of marketing and e-commerce campaigns.

Likewise, the automation of strategic processes will be addressed through Optimizely, allowing students to optimize the performance of campaigns by making informed and agile decisions. This tool will facilitate the identification of opportunities for improvement and adjustment in real time, resulting in greater efficiency and stronger results in the digital realm.

Finally, students will explore the analysis of feelings and emotions in Marketing content, using platforms such as Hub Spot. This will enable them to adapt strategies based on the emotional responses of the audience, improving the connection with customers and increasing the effectiveness of campaigns.

In this way, this 100% online university program will offer graduates the flexibility to study from anywhere and whenever it is convenient for them. With just an electronic device and an Internet connection, they will have access to all the materials and resources needed to complete this program.  In addition, it is based on the Relearning methodology, which consists of the repetition of key concepts for a better understanding and assimilation of the content. 

The use of Artificial Intelligence will allow you to optimize the efficiency and profitability of marketing and sales strategies, as well as foster greater customer satisfaction and brand loyalty”

This Postgraduate certificate in Digital Marketing and E-Commerce through Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include: 

• Development of practical cases presented by experts in Digital Marketing and E-Commerce through Artificial Intelligence
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will implement content personalization and recommendations through Adobe Sensei, analyzing how this advanced technology can elevate your Digital Marketing and eCommerce strategies”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Get ready to lead in an ever-evolving digital environment, where Artificial Intelligence and personalization are critical to business success. All this, through the most innovative multimedia resources!"

You will analyze customer feelings and emotions with Hub Spot, adjusting your strategies dynamically to improve the emotional connection with your audience. What are you waiting for to enroll?"

The syllabus is composed of a comprehensive approach, combining the fundamental principles of Digital Marketing with the latest Artificial Intelligence technologies. Therefore, the contents of this Postgraduate certificate will cover a wide range of topics, from data analysis to business process automation. In addition, it will delve into the use of AI tools, such as Adobe Sensei, Optimizely and Hub Spot, to personalize content, optimize campaigns and improve the customer experience. In short, participants will be equipped with the skills and knowledge needed to excel in an increasingly competitive digital environment.

You will gain a comprehensive and practical understanding of the tools and strategies essential to succeed in the dynamic world of Digital Marketing and E-Commerce through Artificial Intelligence”

Module 1. Artificial Intelligence Applications in Digital Marketing and E-Commerce

1.1. Artificial Intelligence in Digital Marketing and E-Commerce

1.1.1. Content Personalization and Recommendations with Adobe Sensei
1.1.2. Audience Segmentation and Market Analysis
1.1.3. Predicting Trends and Buying Behavior

1.2. Digital Strategy with Optimizely

1.2.1. Incorporation of AI in Strategic Planning
1.2.2. Process Automation
1.2.3. Strategic Decisions

1.3. Continuous Adaptation to Changes in the Digital Environment

1.3.1. Strategy for the Management of Change
1.3.2. Adaptation of Marketing Strategies
1.3.3. Innovation

1.4. Content Marketing and Artificial Intelligence with Hub Spot

1.4.1. Content Personalization
1.4.2. Title and Description Optimization
1.4.3. Advanced Audience Segmentation
1.4.4. Sentiment Analysis
1.4.5. Content Marketing Automation

1.5. Automatic Content Generation

1.5.1. Content Optimization for SEO
1.5.2. Engagement
1.5.3. Analysis of Feelings and Emotions in the Content

1.6. AI in Inbound Marketing Strategies with Evergage

1.6.1. Growth Strategies based on Artificial Intelligence
1.6.2. Identifying Content and Distribution Opportunities
1.6.3. Use of Artificial Intelligence in the Identification of Business Opportunities

1.7. Automation of Workflows and Lead Tracking with Segment

1.7.1. Data Collection
1.7.2. Lead Segmentation and Lead Scoring
1.7.3. Multichannel Follow-up
1.7.4. Analysis and Optimization

1.8. Personalizing User Experiences Based on the Buying Cycle with Autopilot

1.8.1. Personalized Content
1.8.2. User Experience Automation and Optimization
1.8.3. Retargeting

1.9. Artificial Intelligence and Digital Entrepreneurship

1.9.1. Growth Strategies based on Artificial Intelligence
1.9.2. Advanced Data Analysis
1.9.3. Price Optimization
1.9.4. Sector-specific Applications

1.10. Artificial Intelligence Applications for Startups and Emerging Companies

1.10.1. Challenges and Opportunities
1.10.2. Sector-specific Applications
1.10.3. Integration of Artificial Intelligence into Existing Products

You will identify content and distribution opportunities using technologies such as Evergage, as well as automating workflows and lead tracking with Segment”