This program will help you develop a communication strategy that competes within the fashion and luxury industry to attract young audiences to a brand"

Throughout the years, communication has been an indispensable factor for human beings. With the advent of social networks and digital media, the way in which a message is sent and received has been perfected, as the objective is to encourage users to perform a specific action. In this sense, many experts have already determined the indispensable tools to favor the process of telling a story through images and words.

Therefore, this hybrid professional master’s degree in TECH will help the professionals in this sector to analyze the application and study of communication in the field of fashion and luxury. For this, you will first have a 100% online modality, in which you will be able to understand in depth the nature of the message and its basic components. This will allow shaping the information structure of a brand using tools such as Storytelling.

This first part relies on the experience of professionals with extensive careers in this sector, such as journalists and fashion and luxury professionals. All of them have worked with various marketing and communications teams, so they are prepared to address issues related to the development of an analysis of current trends or the process of perception and interpretation of the interlocutor.

Throughout the course of the syllabus, the student will analyze a multitude of practical cases to understand and reproduce the communication process effectively, adapting it to each channel, company profile, and target audience. This will be indispensable for writing a press release, blog, or advertising copy that identifies with the brand ecosystem being managed.

After completing the theoretical program, the student will be able to carry out an on- Practice internship in a prestigious agency. Here, you , will carry out a series of activities that will prepare you to face any situation in your daily practice. In addition, you will not be alone, as you will have the support of a specialist attached to the company, who will teach you how to perform the activities of a director.

For 3 weeks you will be able to perform the activities of a communications manager, implementing CRM to automate the content that is broadcast on social networks"

This hybrid professional master’s degree in Fashion and Luxury Communication Management contains the most complete and up-to-date educational program on the market. The most important features include:

• Development of more than 100 case studies presented by experts in communication in Fashion and luxury
• The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
• Integral plans for systematized action in the business field
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Practical guides for the use of the main business sciences tools
• Special emphasis on the most innovative methodologies for the application of communication techniques in fashion and luxury
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is available from any fixed or portable device with an Internet connection
• Furthermore, you will be able to do an internship in one of the best business centers in the world

At the end of this hybrid program, you will be able to lead a communications team to develop messages that identify with the ecosystem of any brand"

In this Master's program, of a professionalizing nature and hybrid learning modality, is aimed at updating professionals specialized in Communication who require a high level of qualification. The contents are based on the latest scientific evidence and are organized in a didactic way to integrate theoretical knowledge into your daily practice and theoretical elements. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments.

Thanks to its multimedia content developed with the latest educational technology, they will allow the professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to prepare in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

You will be able to generate social impact and manage the public opinion of a brand with ethical responsibility"

You will be trained to make decisions through observation, analysis, interpretation, and action in relation to professional criteria through critical reporting"

Communication is the main tool for any business The development of advanced skills for the design of innovative content strategies and plans, with the mastery of the most updated systems and state-of-the-art information technologies, will allow the professional who completes this program to move up in their work environment. For this reason, aware of the need for experts in the area, TECH has created this hybrid professional master’s degree that will cover the most common areas of communication management in a modern company. To determine what has been learned, it will also lead to 3 weeks of intensive practical training directly with a prestigious national or international company. This will undoubtedly facilitate the student to generate day-to-day work alongside experienced communication professionals in a fashion and luxury company.

By taking this program, you will be able to work in an area of high demand in today's labor market"

1. Updating from the latest technology available

The communication director of a fashion and luxury company must have a highly specialized profile. The current boom of advances in advertising and marketing requires a high level of qualification that you will be able to obtain by taking this program. In a 100% practical way, it will bring the student closer to the most modern resources in terms of Information and Communication Technologies to create efficient communication management strategies

2. Gaining In-Depth Knowledge from the Experience of Top Specialists

This program becomes an open door to success thanks to the various professionals involved in its configuration and design, as well as its implementation and follow-up. TECH chooses the best teachers to lead its programs, who, through their experience and active work profile, will keep up to date with new trends through the study material and tutorials

3. Entering first-class Corporate environments

Thanks to the practical part that will be developed to complete the 12 months of training, the student will be able to experience and demonstrate first-hand the advances in communication in the fashion and luxury company chosen for the development of his activity. In this way, you will be able to see the day-to-day work of a demanding, rigorous, and exhaustive area, always applying the latest trends and innovative work methodologies

4. Combining the Best Theory with State-of-the-Art Practice

This program is an innovative proposal that combines two specific teaching systems. The theoretical part is composed of 10 modules of updated content, and the practical part will help you to test the most advanced knowledge from the hands of experienced professionals who will accompany you in your transit through the fashion and luxury company of reference. Therefore, you will be able to enjoy a 3-week sensory experience and interact with great experts in the field, much more than just Networking

5. Expanding the Boundaries of Knowledge

TECH opens the doors to new scenarios with this Practical Training anywhere in the world. The professional will be able to develop their knowledge during 3 weeks in a fashion or luxury business center in the area of Communication Management without any inconvenience and with the most advanced examples in situ

You will have full practical immersion at the center of your choice"