Advanced master’s degree Senior Management in Advertising and Public Relations

Senior management in advertising and public relations is facing a dynamic and constantly evolving environment. In fact, according to the Nielsen Annual Marketing Report, 72% of professionals anticipate an increase in advertising budgets, reflecting growing optimism in the industry. In addition, the global PR market will reach $133.82 billion, with an annual growth rate of 5.7%. With this perspective, TECH has designed a program that will cover the most innovative aspects of Business Administration, as well as Advertising and Public Relations.

University certificate

duration

2 years

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

120 ECTS

financing up to

24 months

Price

See price

The world's largest school of business”

Why study at TECH?

With this 100% online Advanced master’s degree, you will design innovative advertising campaigns in diverse media and connect with the audience's mind”

Senior Management in Advertising and Public Relations is an area that plays a fundamental role in building the reputation and image of organizations. In a business environment where competition is fierce and public perception can change rapidly, communication management has become one of the most powerful tools to differentiate and establish lasting relationships with key audiences. Experts therefore need to acquire advanced skills to effectively manage communication strategies and build strong relationships with different audiences.

In this context, TECH launches an innovative Advanced master’s degree in Senior Management in Advertising and Public Relations. Designed by references in this field, the curriculum will delve into issues ranging from the fundamentals of Public Relations and the generation of public opinion to techniques to promote creativity in advertising campaigns. In this way, students will develop the necessary skills to lead communication and advertising teams, implementing strategies that not only improve the image of brands, but also strengthen relationships with key audiences.

To consolidate such didactic content, professionals have an innovative methodology: Relearning. This TECH-driven system promotes the gradual assimilation of the most complex concepts through repetition, while minimizing the investment of time and effort in having to memorize them. Also, the program is developed 100% online, another significant advantage that provides autonomy to the graduates, allowing them to organize their learning pace depending on their other obligations. In addition, there will be the collaboration of a renowned International Guest Director, who will give exclusive and complementary Masterclasses, analyzing the latest innovations in these areas.

Boost your career with this benchmark qualification! TECH will offer you access to unique and additional Masterclasses, designed and taught by a celebrated International Guest Director”

This Advanced master’s degree in Senior Management in Advertising and Public Relations contains the most complete and up-to-date program on the market. The most important features include:

The development of case studies presented by experts in Senior Management in Advertising and Public Relations
The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Special emphasis on innovative methodologies in Senior Management in Advertising and Public Relations
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

You will develop essential leadership skills to lead teams in an effective and aligned way with digital tools, through the best teaching materials in the academic landscape”

Its teaching staff includes professionals belonging to the field of Senior Management in Advertising and Public Relations, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will be able to monitor public opinion and media impact"

The Relearning system will allow you to learn with less effort and more performance, involving you more in your professional specialization"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Advanced Master’s Degree in Senior Management in Advertising and Public Relations

Advertising and public relations stand out as one of the most modern and progressive branches of communication in recent years. The success of these disciplines is due to the numerous advantages they offer to companies, among them, the rapid positioning in the market, the consolidation of a corporate identity, the attraction of investors and the appropriate management of crises. All this gives them wide recognition and expansion, which translates into higher productivity and sales. Would you like to lead everything related to this field? Here at TECH you will find an Advanced Master’s Degree in Senior Management in Advertising and Public Relations that, in addition to providing you with the latest tools to update your knowledge in the field, will provide you with a totally effective and dynamic online methodology. Throughout the two-year syllabus, you will learn approaches ranging from the theories and history of advertising, the fundamentals of Public Relations, public opinion management and the psychology of communication, to the latest trends in business management, corporate research techniques and models and/or styles in copywriting. These concepts will enable you to develop business plans to maintain a solid online reputation and manage potential image problems.

Become an expert in managing advertising and public relations

The correct communicative use of the new advertising languages requires specialized professionals, with a high degree of preparation and a broad knowledge of the possibilities and current limitations of the sector. Therefore, in this completely online TECH's postgraduate course we focus on providing you with the latest tools to become an expert. Throughout the Advanced Master's Degree, you will approach the understanding of the new ways of development of advertising and public relations, contemplating both the current panorama of the area, as well as the new challenges and difficulties that accompany it. You will also delve into the functioning of communication departments, the areas of public relations, their processes and organizational structures. Finally, you will understand the strategic management of human resources, economics, logistics operations, marketing and information systems. After mastering these concepts, you will be able to develop promotional strategies to maintain a solid corporate identity, position the company/brand and achieve short, medium and long term goals.