Acquire the best techniques to improve the brand image of a Pharma Biotech company"

Digital Marketing in Pharma Biotech is of vital importance due to its ability to reach a specific target audience quickly, accurately and in a personalized way. This allows biopharmaceutical companies to increase their visibility, strengthen their brand and promote their products efficiently in a highly competitive environment. In addition, it offers various tools and strategies that enable data analysis and campaign performance tracking, which facilitates decision-making based on tangible results. Therefore, the doctor who wishes to contribute to the success of a Pharma Biotech company is obliged to have updated knowledge in this field.

Given this situation, TECHhas focused its efforts on creating this course, through which the student will complete an excellent update in Digital Marketing applicable to the biopharmaceutical industry. During 6 months of intensive study, students will delve into updated audience segmentation strategies or methods to design a marketing plan on the network. You will also delve into the procedures required to develop a Business Plan.

Thanks to the fact that this postgraduate diploma is taught in a 100% online format, the doctor will be able to complete their update without the need to make uncomfortable trips to a study center. In addition, you will benefit from an extensive virtual library of educational resources, such as specialized readings, interactive summaries or explanatory videos. In this way, they can choose the formats that best suit their academic preferences.

Enjoy an academic experience designed by excellent experts in the Pharma Biotech area"

This postgraduate diploma in Digital Marketing in Pharma Biotech contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectio

Learn about the latest audience segmentation techniques to optimize your Digital Marketing strategy"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

In just 6 months you will be able to develop a Pharma Biotech Marketing Plan and you will notice its impact on the pharmaceutical and biotechnology industry"

TECH Relearning methodology will allow you to enjoy the didactic contents based on your own study pace to optimize your updating process"

This postgraduate diploma aims to provide the physician with the most updated knowledge in the field of Digital Marketing in Pharma Biotech. This learning will also be carried out through innovative multimedia teaching materials in formats such as video or interactive summary, ensuring a dynamic and effective study.

A degree with which you will delve into the creation of value in your company and maximize its performance in the competitive pharmaceutical market"

 

General Objectives

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Evaluate financial efficiency
• Optimize working capital management
• Understand the different types of healthcare systems, such as public, private/private/insurance, and managed health care
• Assess unmet patient needs and chronicity management
• Understanding what Market Access is and how the need for this function arises in the pharmaceutical industry
• Know the structure, organization and functions of the National Health System
• Delve into the steps to be followed to plan the market access of a new drug
• Review the points to be analyzed in a phase prior to the development of the access plan to know the environment and competitors
• Knowing the capabilities and ethics of the Coach
• Understand the essence of Coaching and its approach to learning
• Acquire basic knowledge about the fundamental concepts of leadership and its application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• Achieve an effective tool to achieve results
• Define unique and differentiated value propositionsas 

Specific Objectives

Module 1. Marketing in Pharma Biotech

• Know the utility of market segmentation and approximation levels
• Differentiate between end consumer markets and feature-based segmentation
• Develop marketing strategies according to the segmentation made
• Know the importance of prior positioning to gain competitive advantage
• Develop differentiation and positioning strategies to achieve business objectives
• Understand the relevance of information and resources in the commercial field
• Know the sources of information and techniques for market studies
• Use data survey and analysis tools

Module 2. The Business Plan in the Territory

• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions
• Provide real solutions for your customers
• Establish objectives and how to achieve them
• Obtain all the necessary information to define a plan
• Achieve sales growth
• Open new markets
• Understand how our market works and provide tools to face it
• Investigate and satisfy customer needs
• Evaluate competition

Module 3. Strategic Management in the Pharmaceutical and Biotechnology Industry

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Delve into the levels of strategic management
• Understand the 6 types of value generation in the company, using examples from the industry
• Evaluate performance in the company
• Analyze the VUCA Environment
• Apply PESTEL analysis and Porter's 5 Forces analysis
• SWOT Analysis
• Perform an analysis of the Value Chain
• Analyze the company's resources and competencies

You will define market entry strategies and the keys to establish successful strategic alliances in the digital environment"