Boost your engagement on Instagram, Tiktok, Facebook and other networks with this valuable program”

Inbound Marketing has emerged as a response to the change in the way consumers interact with brands and companies online. Instead of following traditional marketing tactics, which focus on interruption and aggressive persuasion, Inbound Marketing seeks to attract and retain the attention of customers through valuable and useful content.

Therefore, the Postgraduate diploma in Inbound Marketing Personal Brand Building is a valuable program designed by TECH Global University to provide students with the tools and techniques necessary to develop and execute effective Inbound Marketing strategies and generate personal branded content that engages their audience. The program covers concepts ranging from Inbound methodology and attraction and interaction strategies, to planning and productivity for content creation and converting followers into Leads. Also included are modules dedicated to creating educational and non-educational content, identifying the thematic pillars of content, and using tools to curate content and enhance creativity.

In addition, the program also covers visual design and tools for creating visual digital content and the importance of the sales funnel for personal branding. It also includes a section dedicated to the creation and design of an email marketing strategy and marketing automation for personal branding, as well as the podcast as a new key channel in the Inbound Marketing strategy.

This program is 100% online, which means that students can specialize at their own pace from anywhere in the world and at any time. The Relearning pedagogical methodology plays a great role in this, allowing students to acquire knowledge and skills in a practical and effective way. In addition, the flexibility to organize academic resources according to students' individual needs gives them the freedom they need.

Join the change that Inbound Marketing is bringing about when it comes to consolidating personal brands”

This Postgraduate diploma in Inbound Marketing Personal Brand Building contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Inbound Marketing Personal Brand Building
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Become an expert in Inbound Marketing and boost your brand's visibility with TECH Global University”

The program's teaching staff includes professionals from the sector who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Time to position yourself as a benchmark in the creation of engaging content in just 600 hours"

Master all the metrics to study the results of your positioning strategies"

This Postgraduate diploma program offers a complete and deep preparation in the techniques of personal branding, covering both strategic aspects and the measurement of results. It has been designed with an innovative pedagogical methodology, Relearning, and is taught entirely online, which provides great flexibility for students. In this way, they will be able to acquire the knowledge in a personalized and autonomous way, with constant support and autonomous way, with the constant support of experts in the field. With this specialization, students will be able to immediately apply the most advanced Inbound Marketing techniques to their own or their clients' brands.

Enroll in a unique qualification in the market on Inbound Marketing Personal Brand Building”

Module 1. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

1.1. Social Media Branding: Relevance to personal branding

1.1.1. Role Playing Personal Brand in Social Media
1.1.2. Online management platforms: Personal brand Loudspeaker
1.1.3. The pillars of a good digital personal branding strategy

1.2. Strategic approach as a basis for Social Media Branding

1.2.1. The role of research and active listening in personal branding strategy
1.2.2. Analysis of the competition in social networks
1.2.3. Identifying the target audience for the personal branding strategy

1.3. Social Media Branding

1.3.1. Developing a social media plan for personal branding
1.3.2. Identification of the objectives of the personal brand in social networks
1.3.3. KPIs to analyze results

1.4. Engagement and visibility strategies for personal branding

1.4.1. Online ecosystem: definition of the digital presence and selection of platforms
1.4.2. Factors that drive engagement in social networks
1.4.3. Visibility in social networks and best practices

1.5. Creation of a coherent digital presence

1.5.1. Creation of a coherent brand image in social networks: visual identity, verbal anchors and style guides in social networks
1.5.2. The brand message and the role of content in the success of the strategy
1.5.3. Differentiation of the personal brand in the digital world

1.6. Content strategy: creation of a social media content strategy that reflects the brand’s identity and connects with the audience

1.6.1. Content creation process for different social media platforms
1.6.2. The importance of storytelling in personal branding on social networks
1.6.3. Creation of a publication calendar to maintain a constant and coherent online presence

1.7. Using Instagram for personal branding

1.7.1. Why be on Instagram: reports and audiences
1.7.2. Understanding the algorithm for designing content strategy on Instagram
1.7.3. Best practices to increase engagement and visibility
1.7.4. KPIs Measurement and analysis of results on Instagram

1.8. Using Facebook for Personal Brand Building

1.8.1. Why be on Facebook. Reports and hearings
1.8.2. Understanding the algorithm for designing content strategy on Facebook
1.8.3. Best practices to increase engagement and visibility
1.8.4. KPIs Measurement. Analysis of Facebook results

1.9. Using Twitter for Personal Brand Building

1.9.1. Why be on Twitter: reports and audiences
1.9.2. Best practices to increase engagement and visibility
1.9.3. KPIs Measurement and analysis of results on Twitter

1.10. Using Tik Tok for Personal Brand Building

1.10.1. Why be on Tik Tok: reports and audiences
1.10.2. Best practices to increase engagement and visibility
1.10.3. KPIs Measurement and analysis of results on Tik Tok

Module 2. Personal branding on LinkedIn. Visibility and engagement strategies for building a personal brand on LinkedIn

2.1. Strengthening the Profile LinkedIn User Profile

2.1.1. Analysis of a LinkedIn user profile
2.1.2. Clarification of LinkedIn use objectives
2.1.3. Identification of areas for improvement in the LinkedIn profile

2.2. Audience Building of followers on LinkedIn

2.2.1. Definition of Audience on LinkedIn
2.2.2. Tailoring the message to the audience on LinkedIn
2.2.3. Audience Building of Publication on LinkedIn

2.3. Community of reference on LinkedIn

2.3.1. LinkedIn content leader search
2.3.2. Identification of other community members on LinkedIn
2.3.3. Interaction and collaboration with other members of the LinkedIn community

2.4. Connecting with active users on LinkedIn

2.4.1. Importance of finding active LinkedIn users
2.4.2. Writing an invitation to connect on LinkedIn
2.4.3. Interacting with new contacts on LinkedIn

2.5. Development of a solid content strategy through thematic pillars

2.5.1. Identification and positioning of thematic pillars
2.5.2. Identification of the thematic pillars in the strategy
2.5.3. Development and maintenance of the thematic pillars over time

2.6. Linking thematic pillars to personal history. The Importance of Emotions

2.6.1. Identification of stories related to the thematic pillars that build credibility and viral potential
2.6.2. How to tell effective stories in LinkedIn
2.6.3. How to connect personal stories with key messages on LinkedIn
2.6.4. Creating a personal story of transformation for a first post on LinkedIn

2.7. Generation of impactful content on LinkedIn. Importance of inspiring and teaching

2.7.1. Use of technical or scientific data related to the thematic pillars to create educational content
2.7.2. Benchmarking: case studies of viral content creators on LinkedIn using these techniques
2.7.3. Translating analysis into practice

2.8. Preparation of LinkedIn Posts

2.8.1. Selecting the content and format with the greatest potential for LinkedIn posts
2.8.2. Creating a variety of formats and styles for posts on LinkedIn
2.8.3. Publication and follow up of the first posts on LinkedIn

2.9. Growing your LinkedIn account: followers and engagement

2.9.1. Importance of Follower Monitoring in LinkedIn
2.9.2. Monitoring of Follower Growth in LinkedIn
2.9.3. Use of follower data on LinkedIn

2.10. Evaluation and adjustment of the editorial strategy

2.10.1. Identifying trends and patterns in audience behavior
2.10.2. Reinforcing strengths and weaknesses to improve editorial strategy
2.10.3. Digital tools for an advanced use of LinkedIn
2.10.4. Optimal use of LinkedIn as a tool to strengthen digital personal branding

Module 3. Inbound and e-mail marketing strategies, techniques and tools for building and generating personal branded content

3.1. Inbound Marketing Strategies applied to Personal Brand Building

3.1.1. Inbound Methodology. Objectives
3.1.2. Attraction strategy
3.1.3. Interaction strategy
3.1.4. Delight strategy

3.2. Content Creation

3.2.1. Identification of the thematic pillarsof the content to be developed
3.2.2. Educational vs. non-educational content
3.2.3. The 20 content ideas that helppersonal brand growth
3.2.4. Inspiring examples of personal value contentsof personal value

3.3. Tools for curating content and fostering creativity

3.3.1. Feedly
3.3.2. Google Alerts
3.3.3. Buzzsumo
3.3.4. Other Tools

3.4. Planning and productivityfor content creation

3.4.1. Design of an editorial calendar
3.4.2. Content creation based on business objectives
3.4.3. Media Planning Tools Google Drive, Notion, Asana, Trello

3.5. Visual design and toolsfor the creation of visual digital content

3.5.1. Correct use of color palette, logo and branding
3.5.2. Personal brand photography
3.5.3. Canva: Advanced practical workshop

3.6. Sales funnel forPersonal Brand Building

3.6.1. Utility of sales funnel for Personal Brand Building
3.6.2. Funnel function. Phases
3.6.3. Relationship between content types and conversion rate

3.7. Conversion of followers to leads

3.7.1. Lead: importance for building a personal branded business
3.7.2. LinkedIn profile targeting to maximize lead generation
3.7.3. Instagram profile targeting to maximize lead generation
3.7.4. Personal web optimization to capture leads

3.8. Design of an email marketing strategy

3.8.1. Importance of an email marketing strategy
3.8.2. Free email marketing tools to build relationships with subscribers
3.8.3. Presence in the mind of the buyer persona: the newsletter

3.9. Marketing Automationfor Personal Brand Building

3.9.1. Incentive to join the community
3.9.2. The importance of the first welcome sequence
3.9.3. Example of a welcome sequencethat helps generate sales

3.10. Podcast: new key channel in the Inbound Marketing strategy

3.10.1. Creation of a podcast. Steps to Follow
3.10.2. Formats and types of content
3.10.3. Podcast dissemination and visibility

Module 4. KPIs Personal Brand Building Impact: Metrics for measuring results and multi-sector success stories

4.1. Personal branding KPIs: Application

4.1.1. Definition and importance of establishing KPIS
4.1.2. Types of KPIs and key indicators for measuring the success of Personal Brand Building
4.1.3. The role of vision and personal brand positioning in KPIs

4.2. Selecting the right KPIs to measure your Personal Brand Building success

4.2.1. Variables for selecting relevant KPIs in the Personal Brand Building strategies
4.2.2. Identification of the objectives of the personal brand: Definition of the objectivesof the personal brand to establishappropriate KPIs
4.2.3. Prioritization of KPIs according to established objectives and goals

4.3. Types of tangible KPIsfor Personal Branding

4.3.1. Analysis of scope KPIs
4.3.2. Analysis of Interaction KPIs
4.3.3. Analysis of Conversion KPIs

4.4. Types of tangible KPIsfor Personal Brand Building

4.4.1. Analysis of reputation KPIs
4.4.2. Analysis of Influence KPIs
4.4.3. Analysis of Credibility KPIs

4.5. Personal Brand Building in influence

4.5.1. The Figure of the Manager Typologiesof influencers
4.5.2. Approach to Digital Marketing
4.5.3. Benefits, choice and KPIs

4.6. Interpretation of KPIs: monitoring, measurement and optimization

4.6.1. Monitoring: implementationof a system for monitoring and measuringof KPIs for Personal Brand Building
4.6.2. Measurement Interpretation of Data
4.6.3. Optimization: aspects to be assessed to adjust the strategy according to KPIs
4.6.4. Final Recommendations

4.7. Case analysis: Personal Brand Building in entrepreneurs and freelancers

4.7.1. Case 1: Presentation, analysis of the digital strategy and best practices
4.7.2. Case 2: Presentation, analysis of the digital strategy and best practices
4.7.3. Case 3: Presentation, analysis of the digital strategy and best practices

4.8. Case analysis: Personal Brand Building in Influencers

4.8.1. Case 1: Presentation, analysis of the digital strategy and best practices
4.8.2. Case 2: Presentation, analysis of the digital strategy and best practices
4.8.3. Case 3: Presentation, analysis of the digital strategy and best practices

4.9. Case analysis: Personal Brand Building in Sport

4.9.1. Case 1: Presentation, analysis of the digital strategy and best practices
4.9.2. Case 2: Presentation, analysis of the digital strategy and best practices
4.9.3. Case 3: Presentation, analysis of the digital strategy and best practices

4.10. Case analysis: personal branding in employed professionals

4.10.1. Case 1: Presentation, analysis of the digital strategy and best practices
4.10.2. Case 2: Presentation, analysis of the digital strategy and best practices
4.10.3. Case 3: Presentation, analysis of the digital strategy and best practices

You will have everything you need to position yourself as an Influencer thanks to strategies on Instagram, Tiktok or Twitter”