Postgraduate certificate Copywriting for Email Marketing

Despite the rise of social networks, Email Marketing continues to be one of the best strategies for both companies and consumers. In this sense, the copywriter must be aware of the most effective persuasive techniques, how to make calls to action to drive sales or maintain direct communication with the audience. Given its relevance TECH has created this 100% online program of only 6 weeks duration. A program that provides essential learning to be able to develop campaigns through this communication channel with guaranteed success. For this, the students have at their disposal a syllabus with a theoretical-practical approach, case studies and the best didactic material elaborated by the best experts.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price

The world's largest faculty of journalism and communication”

Description

You are just one step away from accessing the most up-to-date knowledge in Copywriting for Email Marketing. Enroll now”

Email continues to be one of the preferred means of communication for companies to contact their customers, launch marketing campaigns and obtain sales. Therefore, in this digital era, where millions of users are present daily, personalized communication, greater reach and visibility, and high return on investment continue to be very attractive.

Given this reality, the copywriter who wants to effectively develop Email Marketing strategies, must not only master the techniques of persuasive writing, but also the various alternatives to generate sales funnels and avoid the most common mistakes. And all this can be acquired through this Postgraduate Certificate 100% online of 150 hours.

It is a program that will lead students to obtain a very useful practical knowledge from the first day. Therefore, the graduate will take an academic journey that will lead them to learn about the characteristics, structures and types of emails, to later delve in detail into the creation of subscriber lists, the line of action, the generation of sales funnels or the use of chatbots and Whatsapp.

All this, in addition to a methodology that allows the professional to access the agenda, whenever and wherever they want. All you need is a digital device with an Internet connection to view, at any time of the day, the content of this program. In this way, with no classroom attendance or classes with restricted schedules, the student will have greater freedom to self-manage their study time and reconcile this quality education with their daily personal activities.

A 100% online program, flexible, that adapts to your motivations for professional growth as a copywriter"

This Postgraduate certificate in Copywriting for Email Marketing contains the most complete and up-to-date scientific program on the market. The most important features include:

Case studies presented by experts in digital marketing and Copywriting Communications
The graphic, schematic and practical contents of the program provide technical and practical information on those disciplines that are essential for professional practice
Practical exercises where the self-assessment process can be carried out to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
Content that is accessible from any fixed or portable device with an Internet connection

Forget about investing long hours of study and memorization. With the Relearning method you will get a fast and agile learning"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Delve whenever and wherever you want, from your digital device with an internet connection on how to create automatic sales funnels"

Empower them with copy techniques to generate effective email marketing"

Syllabus

The curriculum of this Postgraduate certificate provides the graduate with an advanced and current learning about the techniques and strategies used in Copywriting to generate effective Email Marketing. For this purpose, it has a syllabus with a theoretical-practical perspective and the best didactic material available 24 hours a day, 7 days a week. In addition, thanks to the Relearning method, the graduate will not have to dedicate long hours to study and will be able to assimilate the most relevant concepts in an agile and simple way.

Extend the information of this program with the numerous additional resources provided by this Postgraduate certificate"

Module 1. Email Marketing and Sales Funnels

1.1. Generalities Email Marketing

1.1.1. What Is Email Marketing?
1.1.2. Features
1.1.3. Structures
1.1.4. Types of Emails

1.2. How to Create a Subscriber List from Scratch

1.2.1. Strategies for Building a List
1.2.2. Channels for Support
1.2.3. Email Marketing Tools
1.2.4. Frequency of Emails

1.3. How to Write Emails According to the Objectives

1.3.1. Content Emails
1.3.2. User Experience Emails
1.3.3. Sales Emails
1.3.4. Sources of Content Inspiration

1.4. How Not to Go Unnoticed in the Inbox

1.4.1. Formulas for Creating Headlines
1.4.2. Example of First Emails Subscription Mailing Sequence
1.4.3. Example of Corporate Email
1.4.4. How to Avoid Ending Up in the Spam Folder

1.5. How to Sell through Email Marketing

1.5.1. How to Sell with Email Marketing
1.5.2. Examples of Email Sequences
1.5.3. Examples of Follow-Up Emails
1.5.4. Examples of Mailings for Closing Sales and Post-sale

1.6. Other Aspects to Take into Account

1.6.1. Length
1.6.2. Measurement
1.6.3. Customization
1.6.4. Delivery Schedule

1.7. Sales Funnel: Minimum Viable Funnel

1.7.1. Elements You Need to Create a Sales Funnel
1.7.2. Lead Magnet in the Sales Funnel
1.7.3. Boosting Your Funnel Organically
1.7.4. Advertising for the Sales Funnel. Taking Your Funnel to a Higher Level

1.8. Permanent Funnels

1.8.1. Why You Should Have an Automatic Sales Funnel
1.8.2. Elements that Allow You to Maintain and Optimize Your Funnel
1.8.3. Maintenance, Reviews and Analytics
1.8.4. Closing the Sales Funnel

1.9. Launch Funnels

1.9.1. How to Prepare Your Launch
1.9.2. Funnels for Live Launch and Modalities
1.9.3. Specific Advertising for Launches
1.9.4. Converting Your Funnel into an Evergreen Launch

1.10. Email Marketing vs. Chatbot or WhatsApp

1.10.1. The Advantages of Chatbots
1.10.2. The Advantages of Email Marketing
1.10.3. Personalizing the Message through Segmentation
1.10.4. Can WhatsApp Complement the Email Marketing Strategy?

In just 6 weeks you will learn how to turn your funnel into an evergreen launch"

Postgraduate Certificate in Copywriting for Email Marketing

In the digital age, email marketing remains one of the most powerful tools for connecting with your audience and increasing sales. However, with inbox saturation, it's crucial to stand out from the crowd and capture the attention of your subscribers. This is where copywriting comes in. Thinking of expanding the knowledge of professionals interested in specializing in this field, TECH Global University developed the most complete and updated Postgraduate Certificate in Copywriting for Email Marketing in the educational panorama. The postgraduate course is completely online and brings together the most sophisticated learning techniques, with a select curriculum that addresses in various modules everything you need to know about email marketing. Our study plan makes use of state-of-the-art graphic, audiovisual and interactive material, which you will have within reach of any device connected to the Internet. The syllabus will introduce you to the most advanced Copywriting techniques and strategies for email marketing. You will learn how to write irresistible subject lines that invite people to open your emails, create persuasive content that drives action and personalize your messages to maximize relevance and engagement.

Be an expert in email marketing copywriting

Whether you're just starting out in the world of email marketing, or want to hone your existing skills, this program will provide you with solid foundations and advanced techniques to excel in the industry. Our experienced team of teachers will guide you through practical lessons and interactive exercises. You'll learn how to identify your audience's needs and desires, segment your subscriber list and adapt your tone of voice or writing style to authentically connect with your target audience. In addition, you'll explore best practices in email design, open or click-through rate optimization, email automation and integration with other digital marketing tools. In this way, you will gain a complete understanding of the entire process, from strategic planning to performance measurement and ongoing optimization. Thanks to this, you will be able to increase your conversions, build subscriber loyalty and achieve success in your email marketing campaigns. The opportunities are unlimited, with TECH you are guaranteed a better professional future, sign up now!